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Open innovation
- 1. history and inspirations from the commercial world Open innovation
- 2. Open Vs Closed Innovation
- 3. Chesbrough (2003) Open Innovation: The New Imperative for Creating and Profiting from Technology
- 6. Open innovation … the bottom line
- 8. People make their own news …
- 9. Connecting problems with solutions …
- 10. Other research & development platforms …
- 11. Collaboration between firms Open innovation facilitator
- 12. Collaboration between firms - examples Alfa 8C Competizione
- 14. Crowdsourcing 100.000 people participate 37.000 ideas generated 12.000 ideas 84 comments 347 ideas implemented Improving products through customer experience Fiat Mio: 10.000 ideas submitted by users
- 15. Crowdsourcing P&G tremor competitive intelligence : capturing impressions and trends, establishing relationships, understanding specific publics. World-of-mouth marketing, consumer to consumcer conversations
- 18. The social media landscape
- 19. Open innovation with social media (Delicious)
- 20. Open Innovation and co-creation happens anyway … … so it should be used in a constructive way!
Notas del editor
- InnoCentive is an " open innovation " company that takes research and development problems in a broad range of domains such as engineering , computer science , math , chemistry , life sciences , physical sciences and business and frames them as "challenge problems" for anyone to solve them. It gives cash awards for the best solutions to solvers who meet the challenge criteria.
- Idea connection: idea marketplace and problem solving Yet2.com: IP market place Presans: connects R&D technological challenges from the industry to a professional global network of Experts. NineSigma: advanced open innovation service provider (strategic advisory, intermediary services, intelligence services, OI process integration) InnoGet: portal for Open Innovation through which companies and Research Partners - organizations and individuals, such as research centers, scientists, university researchers, inventors and technology companies - from around the world interact to develop and share R&D projects and innovations Hypios: online marketplace that broadcasts R&D problems to a global network of expert problem solvers. OneBillionMinds: open innovation platform connecting you to Corporations and Non Profits looking to discover innovative solutions to challenging problems in Science,Technology, Business, Design and Social Innovation. Battle of concepts: crowdsourcing platform for students
- MiPlaza: part of Philips Research, offers world-class expertise, service and infrastructure, high-tech research in the most efficient way. it provides fast and cost-effective access to the advanced technology and know-how. Open Innovation environment, working with high-tech global companies, start-ups, research institutes and entrepreneurs in a networked ecosystem, forming a cradle of innovation and business creation.
- Zazzle: apparel, mugs, postage, cards, posters Ponoko: trading product designs - user generated product designs, ready to be customized and made into real things eMachineShop:
- It is already being used for many crowdsourcing efforts. The best way to use it is create a hashtag, explain what you are trying to accomplish, and have your followers tweet away. One of the ways that Twitter has been used (other than listed above) has been by conferences like South by Southwest (SXSW) and Gnomedex . They used Twitter, so that attendees could tweet and discuss the events with their followers. Create a Facebook Page and tell everyone about it. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. The best way to offer your clients the best customer service is by also allowing them the ability to resolve the issues themselves and share their questions and answers with anyone, even if that person is not a client. GetSatisfaction provides a way for companies to do that. JS-Kit Echo uses GetSatisfaction for their customer support . When I was having some issues adding the commenting system to my web site, I was able to quickly get a response from the JS-Kit team and their users. It was great to also be able to share my experience with my Twitter followers and Facebook friends. Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. Delicious is my favorite one to use for this. You can have a create a network or a group bookmarking account so that anyone can add new bookmarks, tags to existing, and add comments. It also allows you to share your bookmarks on other social networking sites. If there are written works, such as documents, eBooks, and use cases, that you want available to your team or customers, Scribd is the way to go. Scribd allows people to read a piece of writing, share it with others, and provide comments on it. It’s a great way to get the ideas, suggestions, and questions from many people and make a better product. Video blogging is becoming increasingly popular, especially now that smartphones have better video cameras, and there are apps to upload them to video services, such as Ustream and YouTube. Ustream gives you a way to host a live show and have your Twitter followers chat with you while you are on the show. Additionally, these can also be tweeted, so that their own followers can also contribute. You can also upload to YouTube, which is great because then you can also receive video responses.