Personal Information
Organización/Lugar de trabajo
Greater Philadelphia Area United States
Ocupación
Sr. Director of Marketing at BESLER | Author | Speaker | Podcaster
Sitio web
launchcatalyst.net
Acerca de
I am a B2B marketing leader helping companies in healthcare and life sciences technology space generate new and repeat business through comprehensive marketing communications and product marketing programs.
PRODUCT LAUNCHES
I have extensive experience leading go-to-market strategies across complex organizations resulting in many successful product launches worth millions of dollars in new revenue.
BRAND DEVELOPMENT
I employ innovative content marketing techniques to create loyal audiences who become brand advocates. From blogs to integrated multimedia campaigns across social media, I build award winning marketing communications programs that engage, educate, and convert B2B consumers.
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Etiquetas
marketing
product launch
content marketing
marketing mistakes
go-to-market
product management
marketing plan
medicare hospital
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