Content utilization optimization is the process of improving, growth-hacking and always striving for more and higher quality content that reaches your target audiences.
3. Don’t just Write about your
Topic
Don’t just focus on your products or updates
on your blog
Write broad articles. If you are a social media
company, don’t just write about social media.
Write about trends, creativity, digital
marketing, future of content online,
psychology, etc.
4. Tap into Influencers
Tap into already existing influencers,
mention them, quote them, get
connected to an already existing
audience.
Guest blog on other blogs, so important!
5. Be useful & helpful
What would a reader learn in this
article?
Try to always provide information and
opinions that are relevant to your
audience and useful while being helpful.
6. Useful Content
Will it entertain?
Will it speak to the problems of my audience
and offer solutions?
Will it lead to a conversation, a comment, an
interaction or potentially an action on the part
of the audience?
7. Good Headlines
Is the headline of the article cheeky and
unconventional?
Does the headline provide suspense,
intrigue and inherent value (or
perceived “missed opportunity” if it’s not
read?)
8. Is the content easy to read?
Does it have good visuals?
Does it have some bullet form for easy
reading?
Does it have a point with short readable
paragraphs?
9. Is the Content Focused?
Is the topic engaging?
Does the article build momentum for
discussion?
Is it controversial or truly inspiring or
actually informative?
10. Good Content Marketers
Network with others and build connections,
display passion and actively seek to learn,
engage and build rapport with others.
Obsess over quality and watch how content
performs, read other blogs and learn from
reading and listening to your audience.
11. Content Strategy
Write to a specific persona of your
audience, write literally to them.
Create content often and share it
frequently.
Produce some outrageous or surprising
content.
12. Content Strategy
Experiment with new media, see what
works for mobile engagement.
Think about writing text, with visual
story-telling with embedded micro video
to give a complete sensory experience.
14. Content Utilization
Optimization (CUO)
Do surveys with your Email Marketing,
and turn the responses into
Infographics.
Maximize value of high-post frequency
channels: Twitter, Pinterest, Instagram
& YouTube.
15. Content Utilization
Optimization (CUO)
Get everyone in your company to
contribute to your company’s content
marketing program.
Hire prolific writers who can brainstorm
and produce various content types
effortlessly.
16. Content Utilization
Optimization (CUO)
Create various kinds of video content, it does
not have to be perfect, it has to be human!
Create video about us, product info, FAQ,
employee profiles, testimonials. Convert
everything to video, if your audience is young
(mobile).
17. Content Utilization
Optimization (CUO)
Be everywhere, have a growth-hacking
and inbound marketing orientation.
Become a social authority on Quora,
Reddit, LinkedIn & Instagram +
wherever your audience is.
18. Content Utilization
Optimization (CUO)
Adopt content marketing and keyword
online tools. Experiment with social
media post-planning automation tools.
Brainstorm fresh content marketing
ideas every week or even more often
for a few minutes with your marketing
team.
19. Content Utilization
Optimization (CUO)
Embed the following in your articles at
your leisure according to your own style
guide:
Quotes
Micro-videos
Statistics & Infographics
Links
Names of relevant influencers
20. Content Utilization
Optimization (CUO)
Utilize the content of your audience,
brand-advocates and fans in a variety
of ways.
Create interaction via campaigns,
contests, surveys, altruistic viral
campaigns, branded #hashtags and
other User Generated Content
strategies.