A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...
Trend Report 2009
1. Trend Report 2009 MHz Design Abstract: A report looking at communication trends both as a marketplace, and on an individual basis. This presentation will look at the implications for marketing strategies within this new paradigm.
2. - More than ever marketers are trying to integrate themselves into the daily lives of their customers. - The digital age has given marketers a new found sense of opportunity that is often misinterpreted. - Consumers have begun some powerful new trends that are shaping the media landscape and the way information is delivered. The availability of information and entertainment + choices in deliverability / content filters = very sophisticated and aware audience - It is easier than ever to tune out, turn off, remove, block, and unsubscribe unwanted messages. People are increasingly digitizing their entire communications. The Big Picture
18. The ISP Dilemma Consumers and businesses have so many options of how they can connect to the internet. ISP’s Locations Web Users ISP’s are a FIXED service, in a MOBILE society. The list of connection points to the web is growing daily.
19. Internet Connectivity How much market share will future technology comprise? Google’s OB3 and 4G technology? DSL T1 / Fiber Optics High Speed Mobile Cable Dial- Up Wi-Max Satellite 95.16% Broadband 4.84% Narrowband Business Connectivity