Informal and Social Learning - Everyone is a Contributor!
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Michael Kada presents the case for Informal Learning with respect to the explosion of information and knowledge and in comparison to other learning paradigms. The learning world is shifting very quickly to an informal / social learning approach and the case will be made why it is essential to for companies to adapt their learning approaches in this direction.
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Informal and Social Learning - Everyone is a Contributor!
- 1. Everyone is a Contributor “I have… to Share” Michael Kada michael@quantumverse.com
- 2. What is social & informal learning
- 3. Characteristics of Informal Learning “How do I…?” Lets Google it View results Implement what I learned • Decide when & where (employee-empowered) • Choose how and what you learn (self-directed) • Ad-hoc & immediate applicable to my job • Organic, natural, unstructured • No “learning police” • Leverages employee knowledge
- 5. Paradigm Shift in Enterprise Learning 5 Formal Learning Informal Learning Top-down training methods and governance Bottom-up In-person, classroom, e-learning Virtual (online) Date-specific availability On demand / ad-hoc Limited scalable Highly scalable Relatively expensive (venue, trainer, travel and per diem costs) Cost-effective Hierarchical, centralized, structured Distributed, organic, unstructured Uses training vendor expertise Leverages employee knowledge (EGC) Company-mandated training User-empowered, user-driven learning Reflects need for control Driven by empowered employees
- 6. Why should you care?
- 7. The Business Case 7 Reality Knowledge is locked in silos, not reaching its potential utilization Ideally Knowledge is flowing throughout the organization seamlessly and effortlessly $ $
- 8. Explosion of Data / Information In 2011 1.8 Zettabytes data created 8
- 9. The Moore’s Law of Learning 9 Expensive & time consuming Unsustainable! Formal Learning Content Today Next Year Year 3
- 12. How Employees Learn 20% Tribal Informal Learning Unleashes Tribal Knowledge & Budget Spent on Training 12 Formal Training Mentoring Informal “on-the-job” 10% 70% Knowledge
- 13. How much of your organization’s knowledge is captured in the heads of your employees? Organizational knowledge unlocked: 10% Organization 13 Employees combined knowledge: 90%
- 14. How much time of their day do employees spend looking for information and people? 14 30% 30 % 9 am 5 pm
- 15. In Return You Get Real tangible cost savings Higher (learning) productivity of your workforce Discovery of new talent and subject matter experts Improved time to market and innovation Fun! Improved decision making through more knowledgeable employees In Summary “Reconnect” Highly distributed work force to tap into the knowledge pool of your workforce Trends show increase of social / informal learning… don’t miss the bus 15
- 16. How to do it?
- 17. Key Ingredients People Tools Recipe 17
- 18. People Executive Sponsor Champ 18 Who are your stars / innovators / social butterflies
- 19. Easy to share knowledge Let your ideas shine Easy to find content Easy to connect employees Tools A platform for employees to create and share their expertise, learn and collaborate with each other.
- 20. Tools Evolution of Corporate Learning (Tools) Formal Learning Informal Learning “I HAVE to learn” “I WANT to learn” Classroom E-learning Blended Social Knowledge Network Trainer Online courses (LMS) Trainer + LMS Social LMS YouTube Enterprise Facebook Enterprise Microblogging Employee-driven Organic Just-in-time Video/Documents/Social Knowledge Sharing Expertise Finder
- 21. Recipe 21 Metrics Pre-seeding start small but think big How to engage people to share? Report back • Clear goals • # users • # content • # views • Your stars • Your innovators • Your social butterflies • Start small / think big • Fine-tune • Create contest • What is in for me? • It is save vs. fear • Evangelize • Show success report - Success stories
- 22. Recipe Metrics Sample 22
- 23. Recipe Pre-seeding Sample Hummingbird - How to get started: Seeding stage (pre-launch) • There are proven success recipes to launch your knowledge and expertise sharing initiative. We recommend the approach “start small but think big”. In the pre-launch phase, it is about picking the right people and content to “pre-load” the platform, then fine tune the approach before launching it departmental or company-wide. People: • Which team members are stars and sought after in your group? • Which team members are innovators and like to try out new things? • Which team members are constantly being asked for sending information? We call them Information Hubs. • Which team members are social butterflies? Content: • Highly relevant content drives user adoption • What are key content pieces Name Star Innovator Information 23 Hub Social Butterfly Action: Invite Ask to create profile Ask to upload at least 4 documents/videos Provide feedback and additional functionality needs John Gilbert √ √ Complete
- 24. Recipe How to engage people to share - Samples Create contest 24 • Starbucks card for first 50 contributors • Thank you email from executive sponsor • Big Bang Launch • Executive leads • Cafeteria Events • Booth at Internal Key Events Evangelize
- 25. Recipe What is in for me? 25 Opportunity to promote my personal brand Get recognition as a trusted advisor Increase my professional Network Increase my visibility Learn from others Open doors to internal job opportunities Experience has shown that employees will want to share content given the right platform and incentive
- 26. Recipe Report Back / Success Stories 26
- 27. What can you do with informal learning? Initiatives & Campaigns New Hire Ramp Up Executive Updates Best Practices Product Launches
- 28. I am an expert in 28 online marketing Vision of the Social Enterprise I am an expert in enterprise software sales I am an expert in project management I am an expert in change management I am an expert in procurement I am an expert in events management
- 29. 29 Thank you! www.hummingbirdshare.com michael@quantumverse.com
Notas del editor
- The center of gravity is shifting Co-existence of traditional and informal learning
- They usually get flooded with all kinds of materials. Show how the sales materials, marketing materials, training materials are making him drown. The usually get flooded with all kinds of materials. Sales brochures Marketing brochures Pricing information Branding information Different messages from different groups depending on who they are talking to … or better different interpretations depending who they are talking to. They drown in it! What a productivity killer right there! And it happens not only to the sales reps in the field. This applies to anybody in your organization. Your marketing people, your HR people, your PR people, your support people … all of them.
- They usually get flooded with all kinds of materials. Show how the sales materials, marketing materials, training materials are making him drown.
- The net point here is that corporation spend the vast majority of their training money: usually over 90% of training budget on formal training but employees learn mostly on the job – Empower aligns the corporate learning process with how people actually prefer to learn and taps into the vast knowledge pool of their employees. Even worse, over 90% of the content comes from formal learning. Even worse, it usually takes you out of the workflow.
- Michael – see the next slide for inviting attendees to share their ideas. (Bateman comment)
- How are we accomplishing this? This brings us to our solution… We make it easy and fun to connect people with knowledge and expertise with people who need it. Create: Employees can create knowledge using rich media or upload sthg they have already created and share with their peers so that they can benefit and leverage it. Discover: You need to know sthg to get your work done? Benefit from the expertise created by others. (finding expertise) You need to find sby? Find a peer who is a subject matter expert in the area you are looking for. Collaborate: A rich set of social functionality is built in to engage and connect with your peer. You can follow a person, you can via Lync get in touch via IM, phone or mail.
- Needs to be replace with text from word getting started
- Needs to be replace with text from word getting started