Check out our latest case study on Pixelberry Studios' experience using GrowMobile to help them with their mobile user acquisition strategy.

1. “GrowMobile’s belief in our product,
and their willingness to look out for
Pixelberry’s best interests won me over.”
Oliver Miao, CEO,
Pixelberry Studios
GrowMobile | Case Study Pixelberry studioswww.growmobile.com
GrowMobile helped Pixelberry develop an effective
user acquisition strategy, driving their game, High
School Story, to the number 10 spot on the Top
100 Grossing chart in iTunes.
Background & Objectives
Pixelberry Studios is a leading game developer based in Mountain View, California. Their
game, High School Story, has not only met with success in the digital world, but has also
made an impact on players who have experienced cyberbullying in real life.
Pixelberry worked with GrowMobile to improve user acquisition, and promote and
monetize their app.
Challenges
Pixelberry Studios had created successful mobile products over the years but lacked first-
hand experience in user acquisition (UA). Before launching High School Story, Oliver Miao,
CEO of Pixelberry, realized a sound UA strategy was needed to keep the game ranking high
on the charts. Learning how to do UA on his own would have been too time-consuming, and
the studio wanted to avoid the risk of launching a bad marketing strategy. Oliver decided
to turn to GrowMobile for help based on our team’s previous, extensive UA experience at
other gaming companies.
GROWMOBILE CASE STUDY: PIXELBERRY STUDIOS
Solution & Results
As part of our broader marketing plan for High School Story, which included both burst
and revenue campaigns, GrowMobile ran across both incentivized and non-incentivized
networks targeting iPhone, iPad and iPod users. Based on our strategy to budget $100k
for launch marketing, we helped High School Story have a strong initial launch and then
kept the momentum going by using a smaller amount of the budget on the following days.
We distributed ad spend across almost a dozen networks, including Applifier, AppLovin,
Iddiction, NativeX and Vungle, which resulted in the game moving up in the Top Grossing
chart and enabling Pixelberry to earn their marketing money back.
Overall, High School Story hit #5 on the Top Free apps on iTunes in the US and reached
#10 on the Top Grossing chart. The game was able to stay in the top 100 Free and
Grossing charts for several weeks through efficient ad spend across high-quality traffic and
exceptional campaign management.
To date, Pixelberry has spent millions of dollars with GrowMobile, achieving long-term value
and ROI using our insightful optimization to guide their revenue decisions and scale and
maintain growth.
$1.25
Paid eCPI
5K - 15K
Sustained Daily Installs
#10
Top Grossing