The document outlines various external communication channels that can be used to engage with customers, prospects, analysts, alliances, consultants, integrators, universities, communities, and press. These channels include brochures, case studies, white papers, conference abstracts, articles, press releases, podcasts, videocasts, analyst reports, reference demos, visits, awards, user events, road shows, partner events, web seminars, executive events, public relations events, certifications, press relations, webzines, websites, blogs, social media, magazines, newsletters, direct marketing, and online ads.

1. Teradata External Communication Customers Prospects Analysts Alliances Consultants Integrators Universities Communities Press Targets Brochure, Case Study, White Paper, Conference Abstract, Article, Press Release, Podcast, Videocast, Analyst reports, Press release, … Guru 1:1 meeting Customer day or dinner Reference Demo &Visit Awards Others sales Support TD User Event or Road Show, Partner Event Sponsoring, Speaker Placement, Web seminar, Executive Event, Public Relation Event Sponsoring, Certification, … Press Relation Webzine Web Site Blog Communities Social Media Magazine Newsletter Direct Marketing Online Ads ACTIONS