This document discusses strategies for improving climate change communication. It suggests that using doomsday images of climate impacts is not effective and promotes apathy. Instead, communications should focus on solutions, be tailored to audiences, and appeal to people's values. Bringing people together in communities and focusing on practical solutions can help drive climate action better than emphasizing risks alone.
20. News headline 6 months after fires : “Indonesia
Risk of Catastrophic Fires”
We shouldn’t ignore the problem, but should we
continue framing the debate?
Notas del editor
It may seem obvious but we need to keep demanding constructive debate in our public space and be brave enough to call out inaccuracies when we see them. When you are designing your communication campaigns, always keep your audiences in mind, break down the problems and help frame the debate in a way that allows each audience to feel like there are concrete ways they can make a change.