2. TALENT SOLUTIONS
• Once your Careers Page is complete, we will deploy an Ad Campaign to
drive relevant traffic and help you be top-of-mind among your target
audience to help you source more effectively.
• Traffic Drivers are intended to increase traffic to your Careers Page, and
subsequently increase job clicks and grow followers.
• Ad campaigns vary in length depending on the Target Audience and
available Ad Impressions we have to reach that audience. On average,
we find that it takes 3 months to run a full campaign of 600,000
impressions
Overview
Clients see an average range of 20-50% increase
in their InMail responses when coupled with ads
3. TALENT SOLUTIONS
On the LinkedIn
Homepage
LinkedIn Recruitment Advertising
How itall works
When they
network with
members
When they
interact in
Groups
When they visit
Company Pages
• Our ad server
identifies the specific
audience we define,
pinpointing members
that are in that
bucket
• When a “target”
member visits
LinkedIn.com, the ad
server serves them
the given ad,
wherever they go on
Linkedin.com
4. TALENT SOLUTIONS
1. Define Targeting
2. Choose Ad Creative
3. Determine Start Date
3 Easy Steps to setting up your Ad Campaign
5. TALENT SOLUTIONS
Seniority, language
Define your Targeting
Targetingcomes from the rich data of members’professional profiles
Industry, job function
Groups /
Associations
Geography
Our robust targeting means we can put the right
opportunity
in front of the in front of the right member
in the right professional context.
6. TALENT SOLUTIONS
Follow CompanyClient CreatedPicture Yourself
(10 jobs min)
• “Picture Yourself” is the highest-performing ad creative. It it’s
created by LinkedIn, is dynamic to the viewer, and also has a 1-
click to follow and a 1-click to view jobs button
• If using Client Created, please follow our Ad Specs*
* LinkedInAd Specs
Choose Ad Creative
Ad Creative options
9. TALENT SOLUTIONS
• Reporting is available for you on your
LinkedIn company page and will also be
shared with you by your Media Account
Manager.
• Traffic Drivers are intended to increase traffic
to your Careers Page and grow Followers.
What Happens After?
Reporting