RentoMojo is an online furniture rental platform founded in 2014 by Geetansh Bamania. It aims to provide an alternative to buying furniture for rental properties by allowing customers to rent furniture, appliances, and other items. The company currently operates in several major Indian cities. It faces competition from other rental platforms like Furlenco and GrabOnRent. The presentation proposes several marketing campaigns for RentoMojo, including social media campaigns promoting their rental options, blog posts targeting new renters and employees, and collaborating with influencers on video content.
Brand experience Dream Center Peoria Presentation.pdf
Rentomojo
1. Why buy
When you
Can rent
Presented By: Michelle Varghese
Manasi Masurkar
Sahil Kamble
2. RentoMojo is an online furniture rental platform
that was incorporated in November 2014.
RentoMojo was founded by Geetansh Bamania, an ex-IITM, in November 2014
in India.
He shared this idea with his college batchmate Ajay Nain. Like many other
young working professionals, they were living in rented apartments, working
long hours and found it inconvenient to equip the house with furniture when
they moved.
RentoMojo was developed to provide an alternative to buying and selling
furniture in rental properties.
F O U N D E R
G E E T A N S H
B A M A N I A
3. Founded by
Geetansh Bamania in 2014 Founder
Goal
Provide rental solutions to
All furnishing needs.
Services
Mumbai, Pune,
Bangalore, Delhi,
Hyderabad, Chennai,
Noida and Gurgaon
Locations
Rental or buying options
for furniture, home
appliances and bikes.
Provide Packages and
seasonal deals .
29. Campaign 1
#MojoMakeover Challenge
A online Project/ Web series in collaboration with the inhouse creative/designer team
Contestants required to fill a form with
Personal Information
Budget
Why they should be chosen
5 The quirkiest answers are chosen and the winner gets a complete house make over according to their budget
Target audience from the ages of 19 to 35 years in the major cities Delhi, Mumbai , Bangalore, Chennai and
Kolkata .
A challenge to promote the inexpensiveness of the rental culture
30. Social Media Campaign
#Don’tBuyGoMojo
Posting aesthetic furniture design or décor pictures using the above hashtag
Creating engagement by encouraging users to post their mojo décor picture and stand a chance to win
discounts and prizes or one month rent free on their next purchase or exchange
31. Blog Post Campaign
• Blog post series specifically targeting newly employed or newly
shifted audience
• Weekly Post under the title “Mojo Jugaads”
Broke?? How to save money!
Cheap décor ideas
Insta houses on a budget
• Articles targeting age group 20 to 30.
32. Video Campaign
• Teaming up with youtubers and top influencers to create video
content
• Increase visibility in the social platforms
• Scripted video on the topics
Moving away from home for the first time
First house
First salary
• Content targeting audience from age group 19 to 30.
33. • Branding deals with influencers for greater visibility
1. Prajakta Koli
• Subscribers: 2.1 million
• Huge fan base from the ages of
19-35 yrs.
Influencers
34. 2. The Timeliners (TVF)
• Subscribers: 2.2 million
• Huge fan base from the ages of
19-35 yrs.
3. ScoopWhoop
• Subscribers: 1.2 million
• Huge fanbase from 19-35 yrs.
