This presentation was delivered by the DHSEM Communications Specialist at the 2014 Colorado Safe Schools Summit. It discussing using social media to response and monitor in the school setting.

1. Understanding Social Media and
Using it to Your Advantage
Nathan C. Hunerwadel
Communications Specialist
Colorado Division of Homeland Security
& Emergency Management
@hunerwadel
nathan.hunerwadel@state.cous

2. Agenda
Introduction
Social Media Statistics
Persistent & Emerging Concerns
Anonymous Trends
Specific Platform Review
Using it to Your Advantage
Questions

3. Nathan C. Hunerwadel
Communications Specialist
Manage @ReadyColorado Blog and Social Media accounts
Colorado Virtual Operations Support Team Manager
Reserve Deputy Sheriff, Jefferson County Sheriff’s Office
PIO with the Jefferson County Type III IMT
@Hunerwadel ~ about.me/hunerwadel

4. Social Media 101
Published on Apr 16, 2014
#Socialnomics 2014 by Erik Qualman is the fifth
version of the most watched video series on Social
Media. Qualman is a #1 best selling author and
keynote speaker on digital leadership. The video
was produced by Equalman Studios. Source data
for the statistics in the video is available in the
book Socialnomics (sold on Amazon)
socialnomics.com | @equalman
(Text taken from You-Tube video description)
#Socialnomics 2014
Teens are among the leaders of Internet
trends. The world is advancing so quickly that
many of today's teens will find future careers
in technologies that haven't been invented
yet. Through the Think Time videos, you'll see
why it's time for them to become more cyber
savvy. By MySecureCyberSpace
(Text taken from You-Tube video description)
Think Time – Teens and Social Networks

5. Social Media Statistics
10 Things to Know About How Teens Use Technology – Pew Research Internet Project
http://www.pewinternet.org/2013/07/10/10-things-to-know-about-how-teens-use-technology/

6. Social Media Statistics
Teens, Social Media, and Privacy – Pew Research
http://www.pewinternet.org/2013/05/21/teens-social-media-and-privacy-
3/

7. Persistent & Emerging Concerns
Norton Online Family Report
http://us.norton.com/content/en/us/home_homeoffice/media/pdf/nofr/Norton_Family-Report-USA_June9.pdf

8. Persistent & Emerging Concerns
Infographic – How to Keep Students Safe Online
https://gaggle.net/speaks/infographic-how-to-keep-students-safe-online/

9. Persistent & Emerging Concerns
McAfee The Secret Online Lives of Teens
http://promos.mcafee.com/en-US/PDF/lives_of_teens.pdf
http://promos.mcafee.com/en-
US/PDF/lives_of_teens.pdf

10. Persistent & Emerging Concerns
McAfee The Secret Online Lives of Teens
http://promos.mcafee.com/en-
US/PDF/lives_of_teens.pdf

11. Persistent & Emerging Concerns
2011 AP-MTV Digital Abuse Study
• Three-quarters of youth believe that digital abuse is a serious problem, and intervention is on the rise from 2009
• Digital abuse isn’t generally the act of strangers – perpetrators are usually people known well
• Youth are aware that sexting can be a serious problem, but still 1 in 3 have engaged in some form of sexting.
• Many who “sext” do so as a result of pressure.
• Additionally, 41% of those in a relationship have experienced some form of digital dating abuse, with about a quarter
feeling pressure to constantly “check in” with their partner.
• Slurs are common online, and young people regularly encounter words like “slut” “that’s so gay” “fag” and “retard”
on social networks.
• Youth know digital discrimination is a serious issue, yet many don’t fully grasp the weight of discriminatory language.
• Youth point to some tactics as helpful in ameliorating digital abuse, particularly limiting the perpetrator’s access to
their social network accounts, passwords and digital contact info.
• Compared to two years ago, young people today are more aware of the potential negative impacts of posting
information online and more likely to intervene when they see peers experiencing digital abuse.
• Digital Abuse is not something to be dismissed as “no big deal.” Most (53%) of those who have encountered abuse
online say the experience was deeply upsetting.
• Association seen between digital abuse and mental health.
• Other risky behaviors are associated with digital abuse.
• Students engaged in sexting or who are victims of digital dating abuse are more likely to consider dropping out of
school.
• Whether rich or poor, black or white, digital abuse touches young people from all parts of society
http://www.athinline.org/pdfs/MTV-AP_2011_Research_Study-Exec_Summary.pdf

12. Persistent & Emerging Concerns
2013 AP-MTV Digital Abuse Study
http://www.athinline.org/pdfs/2013-MTV-AP-NORC%20Center_Digital_Abuse_Study_Release.pdf
http://www.athinline.org/pdfs/MTV-AP_2011_Research_Study-Exec_Summary.pdf

13. Persistent & Emerging Concerns
National School Safety & Security Services
http://www.schoolsecurity.org/2014/02/schools-face-new-wave-violent-threats-sent-social-media-electronic-means-study-
says/

14. Persistent & Emerging Concerns
http://www.nola.com/e
ducation/index.ssf/2014
/10/ebola-related_
social_media_ho
a.html

15. Persistent & Emerging Concerns
SWATTING – Dangerous New Trend, More Than Just
A Prank
http://www.ivecla
w.com/swatting-dangerous-
new-trend-
fraught-dangers/

16. Anonymous Trends
“A funny thing happened on the way to an authentic internet: Anonymity came back into
vogue. Today, there are literally dozens of anonymous apps that allow you to vent,
confess, or share secrets with strangers while going incognito. These apps are so popular,
in fact, that it’s hard to keep track of them all.”
~ Kevin Roose ~ Daily Intelligencer ~ NYMag.com
http://nymag.com/daily/intelligencer/2014/06/complete-guide-to-anonymous-apps.html
“The Secret’s Out
“Critics maintain that anonymity is a double-edged sword. While it lets the public frankly
discuss issues they might not otherwise in an open forum, cloaking one’s identity leads
some to believe they can tease and troll others at will.
“This is especially true among kids, teens and adults in their early 20s—groups not known
for their restraint and self-control. (The penetration of these apps is high among young
people. Nine percent of Internet users ages 10-18 in the U.S. use Ask.fm on a daily basis,
while about 5 percent utilize Secret, Whisper and Yik Yak every day, according to
research data from McAfee.)
‘“They may be feeling power for the first time,” says anti-bullying activist Mike Dreiblatt,
co-author of the book How to Stop Bullying and Social Aggression. “For some young
people, that can be intoxicating. They don’t know when to stop. Cyberbulling and
anonymous apps go hand in hand.”’ ~ David Gianatasio ~ ADWEEK.com
http://www.adweek.com/news/advertising-branding/anonymous-apps-whisper-and-secret-have-dark-side-160107

17. Anonymous Trends
“These apps are demonized because they’re new,” adds Lee Tien, senior staff attorney at the Electronic Frontier
Foundation, a nonprofit that supports digital rights. “There’s a tendency to blame the technology or the modality.”
Working through issues like bullying and abuse, he says, “are part of the free-speech bargain. Those costs are
something that we deal with. No right-thinking person says free speech has no cost.”
Quoted by David Gianatasio in ADWEEK.com
http://www.adweek.com/news/advertising-branding/anonymous-apps-whisper-and-secret-have-dark-side-160107
Whisper
Secret
Yik Yak
Gossup
Babbly
Cloaq
Viper
Insider
Mood
Local Anonymous
ButterflyEffect
Matter
Ether
Steams
Bamtboo
WUT
Impulses
ShareWhere
Confidly
Shrtwv
Truth
Erodr
Sneeky
Backchat
rumr http://nymag.com/daily/intelligencer/2014/06/complete-guide-to-anonymous-apps.html

18. Specific Platform Review
https://gaggle.net/top-social-networking-sites-and-apps-kids-use/
4chan.org
9gag.com
Ask.fm
Badoo
Burn Note
ChatRouletter.com
Creepypasta
Dropbox
Facebook
Facebook Messenger
Fess
FireChat
Foursquare
Google+
Google Drive
Grom Social
Instagram
Keek
Kik
Leak
Meet Me
Myex.com
Myspace
OKCupid
Omegle
Oovoo
Path
PhotoSwap
Plenty Of Fish “POF”
Reddit Forums
Secret
Slingshot
SnapChat
Spring.me
Streetchat
Tagged.com
Tinder
Truth
Tumblr
Twitter
Viber
Vine
Voxer
WhatsApp
Whisper
Yik Yak

19. Using it to Your Advantage
http://www.pewinternet.org/2014/07/23/13-things-to-know-about-teens-and-technology/

20. Using it to Your Advantage
Listen to the Conversation and Engage
A Maryland school district will be one of
only four in the nation to use special
software to track students' social media
posts. The idea is to keep students safe.
FOX 5's Lauren DeMarco has more.
https://www.youtube.com/watch?v=VV9u
NKVef_A
Use of Geolocation Services
There is notable growth in the number of social media users who are
now setting their accounts to include location in their posts.
Among adult social media users ages 18 and older, 30% say that at
least one of their accounts is currently set up to include their
location in their posts, up from 14% who said they had ever done this
in 2011.2 This trend is also showing up among younger users. An
earlier Pew Internet survey of teens ages 12-17 found that 16% of
teen social media users have their accounts set up to automatically
include their location in posts.3
http://www.pewinternet.org/2013/09/12/location-based-services/

21. Using it to Your Advantage
Listen to the Conversation and Engage
https://www.facebook.com/pages/School-
Resource-Officer-HobartIN/138999636114920
https://www.facebook.com/profile.php?id=10000
4719858297&fref=ts

22. Using it to Your Advantage
Update Policies
http://whotv.com/2014/09/26/school-districts-revising-social-
“What was clarified in this specific case was referring
Facebook and Twitter and some of the other social media
sites by name,” says the district’s communication director,
Jarret Peterson. “We also clarified teachers can use social
media to push information out and that students should not
be followed or ‘friended’ on social media.”
media-policies/

23. Using it to Your Advantage
Communicate and Train
https://www.facebook.com/pages/School-
Resource-Officer-HobartIN/138999636114920
http://lexch.com/news/regional/grand-island-schools-plan-presentations-
on-social-media-for-parents/article_dac58a20-
5975-11e4-b92e-97ba37c57da6.html
http://triblive.com/neighborhoods/yournorthhills/yo
urnorthhillsmore/6931594-74/parents-presentation-media#
axzz3GtYu8m00

24. Using it to Your Advantage
Communicate, Communicate, Communicate
Many school districts now use social
media to communicate with parents.
News 8 looks into one district taking
social media to the next level.
http://youtu.be/9tLYGvE7w4g
https://twitter.com/SheriffCameron/status/512673004581830656
https://twitter.com/firstsheriff/status/512638870656004096

25. Using it to Your Advantage
Use it in the Classroom
http://www.bestofneworleans.com/gambit/social
-media-in-the-classroom/Content?oid=2506272
But in Loyola's social media classes, and within the
university's newly minted social media minor, it's not about
teaching students how to use the technology with which they
are intimately familiar. Instead, it's focused on teaching
them how to use social media strategically and get the most
out of what the various platforms offer. "It's a question of
what is good content — when do you post and thinking about
how you post strategically," Nelson says. "How do you work
together across platforms?"
In Nelson's social media class, the School of Mass
Communication is the students' client. Students represent
the school by operating its social media presence. Content is
produced with a purpose and students get a real life
connection between the classroom and the world beyond its
walls. Nelson says one of the major challenges students face
is how to find a dynamic voice that appeals to a variety of
audiences.
"Trying to reach high school students, who are increasingly
straying from Facebook because their parents are on it, that
could be Instagram and Tumblr," he says. "Alumni like
Facebook. Everybody loves Twitter, so the thrust of the
semester is being able to direct [students'] messaging."

26. Using it to Your Advantage
Watch and Learn!
https://twitter.com/SmokyNow
https://twitter.com/SmokyNow/status/4572898
66275848192

27. Using it to Your Advantage
Beware of the dangers. Embrace the positive potential.
http://promos.mcafee.com/en-US/PDF/lives_of_teens.pdf

28. Questions?
Nathan C. Hunerwadel
Communications Specialist
Colorado Division of Homeland Security
& Emergency Management
@hunerwadel
nathan.hunerwadel@state.co.us