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YAMMER AT LUNDBECK
Agenda 
1.High Performance Workplace 
2.Why Yammer at Lundbeck 
3.User Adoption 
4.Are you ready? 
2
HIGH PERFORMANCE WORKPLACE 
3
Realisethe 
potential 
Towardsa highperformance workplace 
4 
Office Suite2003 
Office Suite2007 
Office Suite2010 
Productivity 
Time 
New ways to work 
Current behaviors 
Lundbeckemployees get 10 times as many email as in 1997, and that number continues to increase. 
Should we change our behavior? 
Industry analysts estimate that information workers spend up to 30 percent of their working day just looking for data they need. 
Can we do something about that? 
There is a 70 percent chance that when you call someone at work, you will get voicemail. 
Can we change that rate?
Ournew baseline 
5
High Performance Workplace 
6 
GlobalCollaboration 
Workplace Productivity 
Personal 
Efficiency
High Performance Landscape 
PC Client 
Meeting rooms 
SharePoint 
Windows7 
Outlook 
Brainweb 
Yammer 
Office Suite 
Lync 
iDevice 
Open 
PC Client 
Meeting rooms 
WorkingSmarter 
LU Tube 
LU News 
OneNote 
Phone 
Team Sites 
Search 
Desktop Search 
7
Continuous wauw– or how to roll out new technology to end users 
1.Build it and they will come is NOT an option 
2.Never just launch and relax 
3.Deploy the right levers for change 
4.Use repetition to make the proposed change real 
5.Encourage change rather than driving change 
6.Give people time and space for change 
8
9 
WHY YAMMER
Lundbeck Collaborative Landscape 
10 
Lync call 
Lync Meetings & Sharingfunctionalities 
Yammer 
Company Feed 
IM 
Presence 
Yammer 
Groups 
E-Mail 
Fileshare/Mysite 
Workspaces 
Brainweb 
Communications 
Ad-hoc 
Planned 
Individual 
Company 
Team 
Audience
When to use which collaborating tool 
11 
Broadcast 
= 
BrainWeb/Yammer 
Conversation 
= 
Lync 
Document 
= 
Workspaces 
What’sleft 
= 
E-mail
12 
USER ADOPTION
13 
HOW SAVVY ARE YOUR USERS
14 
MAKE IT DISNEY EASY 
MAKE IT DISNEY EASY
15 
THE ART OF POSTINGNOT POSING
16 
THE VALUE OF SHARING KNOWLEDGE
YAMMER IS JUST A TOOL
PATIENCE
19
Are you ready to launch 
Need to have 
Business objective 
Usage policy 
Champions from Line of Business 
Guides and training for group owner 
Guides and training for end users 
Customized sign up flow 
Content is king 
Nice to have 
Management involvement 
Welcome mail for group owners 
20
fzb@lundbeck.com 
linkedin.com/in/frederikzebitz 
21

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Microsoft Next 2014 - Productivity session 3 - Yammer at Lundbeck, v. Frederik Zebitz

  • 2. Agenda 1.High Performance Workplace 2.Why Yammer at Lundbeck 3.User Adoption 4.Are you ready? 2
  • 4. Realisethe potential Towardsa highperformance workplace 4 Office Suite2003 Office Suite2007 Office Suite2010 Productivity Time New ways to work Current behaviors Lundbeckemployees get 10 times as many email as in 1997, and that number continues to increase. Should we change our behavior? Industry analysts estimate that information workers spend up to 30 percent of their working day just looking for data they need. Can we do something about that? There is a 70 percent chance that when you call someone at work, you will get voicemail. Can we change that rate?
  • 6. High Performance Workplace 6 GlobalCollaboration Workplace Productivity Personal Efficiency
  • 7. High Performance Landscape PC Client Meeting rooms SharePoint Windows7 Outlook Brainweb Yammer Office Suite Lync iDevice Open PC Client Meeting rooms WorkingSmarter LU Tube LU News OneNote Phone Team Sites Search Desktop Search 7
  • 8. Continuous wauw– or how to roll out new technology to end users 1.Build it and they will come is NOT an option 2.Never just launch and relax 3.Deploy the right levers for change 4.Use repetition to make the proposed change real 5.Encourage change rather than driving change 6.Give people time and space for change 8
  • 10. Lundbeck Collaborative Landscape 10 Lync call Lync Meetings & Sharingfunctionalities Yammer Company Feed IM Presence Yammer Groups E-Mail Fileshare/Mysite Workspaces Brainweb Communications Ad-hoc Planned Individual Company Team Audience
  • 11. When to use which collaborating tool 11 Broadcast = BrainWeb/Yammer Conversation = Lync Document = Workspaces What’sleft = E-mail
  • 13. 13 HOW SAVVY ARE YOUR USERS
  • 14. 14 MAKE IT DISNEY EASY MAKE IT DISNEY EASY
  • 15. 15 THE ART OF POSTINGNOT POSING
  • 16. 16 THE VALUE OF SHARING KNOWLEDGE
  • 17. YAMMER IS JUST A TOOL
  • 19. 19
  • 20. Are you ready to launch Need to have Business objective Usage policy Champions from Line of Business Guides and training for group owner Guides and training for end users Customized sign up flow Content is king Nice to have Management involvement Welcome mail for group owners 20