Microsoft Dynamics CRM 2011 helped Godrej and Boyce achieve improved efficiencies and revenues by empowering employees with information at their fingertips. Delays in decision making due to the absence of real-time information hampered the efficiencies of the organization. With the help of Microsoft Dynamics CRM 2011, the company could extract timely and consolidated MIS reports, empower the sales force with customer information on the go and reduce sales cycles and outstanding collections.

1. Dynamic results with
Microsoft Dynamics
CRM at Godrej & Boyce

2. Large companies
with diverse
businesses need
systems to centralize
operations.

3. Founded in 1897,
Godrej & Boyce
Manufacturing Company
is one of the largest
privately held diversified
companies in India.

4. With its headquarters
in Mumbai, GnB is
present in 60
countries with 14
divisions and over
11,400 employees.

5. Each division was
working with their own
CRM solution, from Excel
sheets to old custom
made solutions.

6. Which lacked new cutting age functions like:
Ability to scale
Lead tracking
mechanisms
Integration with
other devices
Data analysis features
IT and Security related
advancements

7. GnB knew they needed to
change and in 2011,
after a through selection,
decided on Microsoft
Dynamics CRM.

8. With the goal of
implementing a single
solution that could meet
the requirements of the
varied business models
across the group.

9. “We evaluated and implemented
Dynamics CRM at our organization
in line with our vision to provide
state-of-the-art technology,
thorough service back-up to our
clients, and harnessing technology as
a platform for customer relationship
and future growth.”
Shyam Motwani,
Executive Vice President and Business Head,
Godrej Locking Solutions and Systems

10. In a phased manner,
the solution was
implemented across
four major business
units in the
organization.

11. And customized business
modules for Sales,
Marketing, Services and
Application integration
were implemented for
focused results.

12. Like a centralized system to determine credit cycle,
discounts and other offers to customers and instant
alerts to team members for better tracking.

13. A consolidated
database for better
cross-sell and up-sell
opportunities to
enhance customer
experience and
revenue.

14. Centralized call center
processes to log
requests and reduce
turn around time.

15. And integration with other
applications like HRMS and ERP
to simplify employee management
and lead capturing functions.

16. Following which the benefits started
becoming more and more apparent like
Increase in
sales by 90%
Improved up-sell
and cross-sell
opportunities
Shorter sales
cycles to
reduce costs

17. Ensuring that
every business
Godrej & Boyce
runs remains as
dynamic and agile
in the future.

18. “Microsoft Dynamics CRM helped us
derive complete visibility of
institutional enquiries at various
stages and ensure the timely
completion of customer orders, which
increased our sales by 90 percent,
with a substantial improvement in
outstanding collection.”
Vijay Desai,
Head – Projects – India,
Godrej Locking Solutions

19. Read in detail about the
Godrej & Boyce story
Here

20. To know more about
Microsoft Dynamics
click
Here
Or Call our
Toll-Free number
1800-102-1100

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the
part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.