Microsoft Office 365 through its cloud-based email, calendaring, conferencing and web-based Office apps enabled Bakewell Biscuits to collaborate efficiently. Founded in 2004, Bakewell Biscuits wanted to expand their market covering the United States and Europe and were looking for a solution that can facilitate seamless collaboration with their customers. Read more on why they chose Microsoft Office 365 over Google apps and how Office 365 helped them achieve their objectives. If you’re interested in giving your business the Cloud advantage with Office 365, call us toll-free at 1800-102-1100. You can also write to us at indiasmb@microsoft.com or SMS MS Cloud to 56060.

2. Founded in 2004, Bakewell Biscuits is the dream project
of Mohammed Raish and his team.

3. The company currently exports biscuits and cookies
to African and Gulf countries but had its eyes set of
going global and enter the US and Europe markets.

4. And to do this the Bakewell has made significant
investments in state-of-the-art technology, along
with global manufacturing process standards.

5. However to crack the Western
market with a small team, the
company needed better
communication and
collaboration tools to service
customers in various time
zones.

6. Initially, the team started with only 10
people with little need for
communication tools hence were using
a free email service provided by a
local service vendor.

7. But this was unreliable, with frequent outages of the external
mail server leading to 10-24 hours of downtime when accounting
for the visits of the service provider.

8. Similar issues existed with the
website, while the lack of relevant
information slowing down every
decision from strategy to
execution.

9. “This delayed everything from
quotes, invoices, sale or purchase
orders and approvals, and
adversely affected the business.”
Mohammed Rafiq A. Jethara,
Exports Head, Bakewell Biscuits.

10. By 2012, the company
had
grown to over
100 people and
Raish realized
the need to invest
in technology that
would support
Bakewell’s
international push.

11. They were on the look-out for a
solution with features like IM,
content sharing, audio and video
conferencing etc. but at a low cost
of maintenance.

12. Realizing that a cloud based
solution was the answer,
Bakewell roped in Bitscape
Infotech, a Microsoft Gold
Competency Partner to help
decide between Google Apps
and Microsoft.

13. Bitscape presented a detailed overview of
Microsoft Office 365 for small businesses
and also demonstrated several features
and capabilities that Google could not
offer.

14. Mohammed Rafiq A. Jethara,
Exports Head, Bakewell
Biscuits.
“I quite liked the idea of a single
global vendor for all our IT
requirements, from emails to
website, an intranet
and web conferencing. With Google,
we didn’t see all the capabilities come
together as easily. Also, local
support apart from lower costs was
a big
reason to go with Office 365,”

15. To kick things
off, Bakewell deployed
five user licenses of Office
365 Enterprise plan for
small businesses for its
management team.

16. The team now used Enterprise-grade email
powered by Microsoft Exchange Online with
50GB of space for each user.

17. Lync Online gave them the
freedom to interact
without the expense of
long distance phone call
bills and international
travel

18. Moreover, personal
archiving, up-to-date anti-
virus and
anti-spam protection
ensured that
mailboxes were clean,
clutter-free and quick
to search through.

19. With SharePoint Online, the
management has access to
all the relevant and up to
date information in a single
place.

20. And using SharePoint Designer and out-of-the-box
templates, the team can create sub-sites for
products thus saving annual web hosting and designer
costs.

21. The new solution has helped Raish become more
productive with access to data all the time to
take quick and timely decisions.

22. It has helped gain the
trust of international
customers by checking
their availability and
confirming convenience
over IM before actually
making calls.

23. Reducing costs by 35% with a
pay-as-you-use model and an
estimated 50% in the next
year due to reduced travel,
phone and shipping bills.

24. While having peace of mind that Microsoft is
responsible for backing-up company and employee
data so that files and document are always available.

25. “In India, we pick up the phone to
communicate with customers. But in
European markets this is considered an
intrusion…. Now I check their
availability and confirm convenience
over IM before I call a customer…. This
strengthens the relationship between
us.”
Mohammed Raish Suthar,
Chief Executive Officer, Bakewell Biscuits Pvt Ltd

26. 1800-11-1100
1800-102-1100
(Toll Free)
or
080-40103000
(Toll Paid)
To know more
Call us at
Or
Mail or have a quick chat
Hours of
Operation
0900-1800hrs IST

27. Catch us on our social
channels for a quick word
Or
Log on to the Office 365 page and do more

28. © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the
part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.