The document discusses social media and how it allows people to connect online, share information, and collaborate through various tools like forums, blogs, social networks, and multimedia sharing. It provides statistics on social media usage and lists commonly used social media tools. It explains how social media has changed marketing by allowing businesses to directly deliver content to customers through communities on sites like Facebook and Twitter where people share and spread information. It also provides an example of how a company called PZ Cussons can employ various social media tools as part of its marketing strategy.

1. WHAT IS SOCIAL MEDIA ?
The emergence of the internet provides a set of tools that allows
people to build social and business connections, share information
and collaborate on projects online. All these tools come together
to form the SOCIAL MEDIA.
SOCIAL MEDIA TOOLS INCLUDE:
•Forums and online communities
•Blogs
•Social network
•Multimedia sharing
•RSS readers
•Microblogging
•Social booking
•Digs

2. HOW IT ALL WORKS?
• SOCIAL MEDIA ALLOWS PEOPLE
TO GROUP INTO COMMUNITIES
ONLINE.
• SOCIAL MEDIA APPLICATIONS
SUCH AS FACEBOOK OR TWITTER
ARE EASILY ACCESSIBLE TO
ANYONE WITH INTERNET ACCESS.
• SOCIAL MEDIA ALLOWS PEOPLE
TO SHARE CONTENT AND SPREAD
A VOICE.

3. FOR THE RECORDS
• 41% of internet users read blogs
• 91% of internet users are likely to buy on recommendation
• Facebook has 750 million active users world wide.
• 330 million online video viewers
• Twitter has 1 million users and 3 million messages/day
• LinkedIn has 19 million users
• MySpace has 110 million users

4. FOR THE RECORDS
COMMONLY USED SOCIAL MEDIA TOOLS
courtesy SOCIAL MEDIA MARKETING INDUSTRY REPORT 2009

5. THINGS HAVE CHANGED!
• The TRADITIONAL MARKETING MODEL consists of a business
working with a third party, such as an advertising agency or public
relations company, to deliver the MARKETING CONTENT to their
customers.
• SOCIAL MEDIA has become a an effective communication tool
that delivers MARKETING CONTENT to customers and
prospective customers by combining various tools.
• Consumers behave differently
they meet at different places eg. Social networks, Blogs, forums
they share content and spread a voice
they comment

6. PZ CUSSONS AND SOCIAL MEDIA
PZ CUSSONS SOCIAL MEDIA CUSTOMERS
-THEY MEET IN DIFFERENT PLACES
- THEY SHARE CONTENT
MARKETING CONTENT - THEY INFLUENCE
- THEY ADVERTISE THEMSELVES
-FEEDBACK -THEY COMMENT
- MEASURING AND EVALUATION -THEY COMMUNICATE WITH BRANDS

7. PZ CUSSONS AND SOCIAL MEDIA..cntd
SOCIAL MEDIA TOOLS PZ CUSSONS CAN EMPLOY
TOOL STRATEGY
FACEBOOK /MYSPACE CREAT PAGES FOR VARIOUS PZ CUSSONS BRANDS
LINKEDIN CREAT GROUP ABOUT COMPANY EMPLOYEES
TWITTER SHARE LINKS TO USEFUL INFORMATION ABOUT PZ BRANDS
YOUTUBE SHARE OFFLINE ADVERTS AND VIRAL VIDEOS /PICTURES
BLOGS SHARE WITH BLOGGERS AND KEEP THEM INFORMED ABOUT PZ
CUSSON’S ACTUALITY – THEY ARE INTERESTED BY NEWS

8. PZ CUSSONS AND SOCIAL MEDIA..cntd
• SOCIAL MEDIA ALLOW PEOPLE TO GROUP INTO COMMUNITIES
•IT IS EASY TO SEGMENT AND TARGET
• ALL THESE TOOLS WILL WORK TOGETHER IN A MIX IN ORDER TO
EFFECTIVELY COMMUNICATE MARKETING CONTENT THROUGH
STRATEGIES TO CUSTOMERS.
By : Edward Owusu
owusu@nandimobile.com