Ibm cloud and IOT industry

© 2015 IBM Corporation
IBM Cloud
洞燭機先驅動變革
Driving Transformation:
Internet of Things
accelerating Innovation
Presented by:
Mike Chang – Cloud Advisor

IBM Cloud
IoT is revolutionizing the market and a tremendous growth
opportunity
1
400%
Growth in Google
search interest
75% of Companies are
exploring IoT
62%
Of C-suite execs believe
failure to adopt IoT will
mean getting left behind
Top 3 ways IoT will change how business operates
1
2
3
Unlock new revenue from existing products/service
Inspire new working practices or processes
Change or create new business model or strategy
36%
Growth in sensing,
communicating devices

IBM Cloud
Internet of Things is
Transforming
business
ACCELERATING
INNOVATION
ENHANCING
OPERATIONS
IMPROVING
ENGAGEMENT

IBM Market Development & Insights
4
Intelligent devices and solutions improve products and expand
services in the Electronics industry
Network
Equipment
Providers)
Semiconductor
Suppliers & Mfg
Services
Office Products
& Computers
Medical Devices Consumer
Electronics &
Appliances
Power &
Automation
IoT Relevant
Industry
Challenges
Cycle times
Waste
Throughput
Asset Utilization /
Performance
Meet fluctuating
market demands
with greater
production
reliability
Eroding HW
prices
Global
competition
Security and
privacy
Transition to
newer
technology to
support business
growth
Coordination of
data from
thousands of
sensors
Diagnostic speed
and costs of
treating chronic
diseases
Tightening
margins
New product
introductions
Short market
windows
IoT Relevant
Emerging
Trends
Sensor driven
Mfg Ops
Printed
semiconductors
Silicon
photonics
Intelligent
Robotics
Industrial robots
that can work
hand-in-hand with
people
Network traffic
monitoring and
optimization
Predictive
maintenance
Personalized
end-user
services through
location
awareness
Predictive Asset
Optimization
Geofencing theft
prevention
Remote device
diagnostics
Remote health
monitoring
Medical imaging
analysis
Fast response
with real-time
location and
devices
Interact with in-
home technology
– resulting in
new services &
improved
maintenance
Most products
(e.g. Samsumg)
connected by
2020
Key Sub-Segments in the Electronics Industry
Sources:
• Gartner, Hype Cycle for Semiconductors and Electronics Technologies, 2014
• http://www.slideshare.net/RealTimeInnovations/connected-medical-devices-in-the-internet-of-things
• Gartner, Hype Cycle for Internet of Things, 2014
• https://www.gesoftware.com/solutions/power-distribution#tabs-0-center-top=1
Challenges &
Trends

5
New IoT solutions in the Electronics industry range from a
variety of chips to digital capture boards and robots
Network
Equipment
Providers)
Semiconductor
Suppliers & Mfg
Services
Office Products
& Computers
Medical Devices Consumer
Electronics &
Appliances
Power &
Automation
Examples Intel has inked
large deals with
OEMs like Ford
for Project
Mobii - focuses
on novel in-cas
UX design and
connectivity
Powercast’s
ambient energy
harvesters
eliminate need
for batteries or
cables to power
sensors in
rural/hazardous
locations
ABB’s Yumi
industrial robot
can work with
people on an
assembly line; its
underground and
submarine cable
system requires
less space and
reduces cost of
high-voltage
transmission
GE Predictivity
provides a unified
view of ops,
reviews power
consumption data
Huawei struck a
deal with SAP
(Business Suite,
HANA, cloud
apps) to develop
packaged
offerings for
customers in
maintenance and
warning services
industries in
China and
Europe. Huawei
also bought Neul
for $25M to create
an IoT Centre of
Excellence in UK.
Clarinox
Technologies
and Smart
Technologies
offer a SMART
kapp digital
capture board
where everything
written on the
board appears
on users’ digital
devices
RTI’s solutions
include minimally
invasive robotic
surgery and
connecting
devices/hospitals
to improve en
route treatment
Agilent
Technology’s
biochips,
(molecular
sensors on a
chip) can detect
food pathogens,
biohazards
Samsung rolled
out family of low-
power Artik chips
with encryption
Haier offers a
washer/dryer
embedded with
Qualcomm chips
geared for cost-
sensitive IoT use
Whirlpool is
building an
ecosystem of
connected
applications
Key Sub-Segments in the Electronics Industry
Sources:
• Gartner, Hype Cycle for Semiconductors and Electronics Technologies, 2014
• http://telematicswire.net/intel-on-the-connected-car-within-the-semiconductor-industry/#I6GstKxHtDUvrsBw.99
• http://allthingsd.com/20130618/ready-for-the-industrial-internet-ge-announces-predictivity-platform-new-
partnership-with-amazon-web-services/
• http://www.zdnet.com/article/huawei-sap-work-on-internet-of-things-development/
• http://www.abb.com/cawp/seitp202/6c6df4eb9832f420c1257e2500280056.aspx
• http://www.prnewswire.com/news-releases/iot-coming-to-an-office-or-school-near-you-
268583682.html
• http://venturebeat.com/2015/05/12/samsung-rolls-out-family-of-artik-iot-chips-and-tools/
• http://www.eetimes.com/document.asp?doc_id=1325071
• http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/28/whirlpools-internet-of-things-
problem-no-one-really-wants-a-smart-washing-machine/
Challenges &
Trends

6
Industry 4.0 & IoT are transforming the Automotive industry;
new innovations and infotainment are emerging
IoT
Relevant
Industry
Challenges
Sensor and map data
technologies
Buyer safety and security
concerns
Adoption of industry
standards regionally
Compliance with Gov.
regulations
Finding new profitable
market niches
Differentiate thru
derivatives
Interaction across
major touch points
Growing costs of CO2
emission reduction
Global scale with
local adaptations
Customer exp.
across all purchase
and post-purchase
touch points
CO2 emission
reduction
How to start building
brand loyalty with
first-time car buyers
Be cost-efficient and
still appeal to
customers
Reduce operating
costs & unplanned
downtime
Reduce fuel
consumption
Compliance with
government
regulations
IoT
Relevant
Emerging
Trends
Move from automated, to
autonomous, to
driverless vehicles
Location-based services
Mobility-on-demand
access
Innovations for safety,
comfort & infotainment
Biometric driver
identification
Remote maint. alerts
Use of on-line services
Smart fabrics
Reduce CO2 emissions
Automotive CMOS
Image Sensors- aka
“backup camera”
Automobile IP
nodes- online
services
NFC for keyless
entry, wi-fi, etc
Predictive maint.
Automotive CMOS
Image Sensors- aka
“backup camera”
Diagnostics via
remote sensors
Predictive
maintenance
Asset and fleet
mgmt automation
Insurance via
monitoring
Key Sub-Segments in the Automotive Industry
Premium EntryValueAutonomous Commercial
Sources:
• Gartner Hype Cycle for Automotive Electronics, 2014
• McKinsey study “What’s driving the connected car?”
• McKinsey & Company: “The road to 2020 and beyond: What’s driving the global automotive industry?”
• More sources in notes section
Challenges &
Trends

7
Many players across the Automotive market are developing
solutions to improve safety & comfort while enabling autonomy
Examples US Navy’s Spawar
research & operations arm
is developing next-gen
military robots, including
driverless vehicles, with
platform-agnostic tech
Daimler built the world’s
first self-driving semi-
truck. Autonomy limited to
when truck is up to speed
on highway and in one
lane. Might not be sold to
customers for a decade.
Nissan and NASA are
teaming up for 5-year
R&D partnership to
develop zero-emission
autonomous vehicles
Mercedes-Benz has
launched Mbrace
platform with Verizon,
which features in-
vehicle and mobile
apps enabling user to
remotely send
destinations to vehicle,
access remote door
lock/unlock, concierge
and roadside
assistance
Ford researchers have
developed heart-rate
monitoring seat that
can detect driver’s
heart activity
Peugeot and
Bouygues Telecom
provide connectivity
through 3G USB
ignition key powering
Peugeot Connect
Apps system. Key
enables touch-
screen access to
connected services
weather, parking,
attractions, fuel
Toyota integrates
Microsoft Surface
and Kinect, and
Infosys biometric
software to allow
driver to achieve
safer driving
Entry segment
offers the next set
of growth
opportunities for the
industry. In the most
optimistic scenario,
entry segment will
experience higher
penetration rates of
connectivity
Autoliv, Bosch,
Delphi and others
offer lane departure
warning technology
with optical
sensors, a
complementary
metal oxide
semiconductor
camera that
interprets lane-road
markers
Garmin offers
video EDR (event
data recorder) to
capture data to
identify causes of
collisions, manage
fleet vehicles
Key Sub-Segments in the Automotive Industry
Premium EntryValueAutonomous Commercial
Sources:
• Gartner, Hype Cycle for Automotive Electronics, 2014
• McKinsey study “What’s driving the connected car?”
• http://www.nytimes.com/2015/05/07/technology/robotica-navy-tests-limits-autonomy.html?_r=1
• http://www.wired.com/2015/05/daimler-built-worlds-first-self-driving-semi/
• http://www.wired.com/2015/01/nasa-nissan-join-forces-build-self-driving-vehicles-earth-space/
• McKinsey & Company: “The road to 2020 and beyond: What’s driving the global automotive industry?”
• https://m2m.telefonica.com/blog/the-many-faces-and-advantages-of-connected-cars
• http://connectedcarsworld.com/article-driving-lessons/
• http://www.mdpi.com/2224-2708/4/1/2
Challenges &
Trends

IBM Cloud
Internet of Things digitizes our world, providing us with
prolific amounts of data and new delivery models that
allow business to engage in new value creation
Data
Cloud
Engagement
Smarter
cities
Smarter
vehicles
Smarter
home
Smarter
health
Smarter
factories
Smarter
transportation
Cloud, Apps,
and Services

IBM Cloud
IoT scenarios, Cloud is essential
9

IBM Cloud
Challange: Digital Enterprise, Digial Transformation
• Traditional IT environments can no longer fully support the needs of the mission –
85% of new apps will run in cloud.
10
of new applications will be
deployed via the cloud
of IT budgets spent
maintaining systems~70% 85%
Source: IDC; Converged Systems: End-User Survey
Results presentation; September 2012; Doc #236966
Source: IDC, Five Steps to Successful Integrated Cloud
Management, May 2011
InnovationOptimization
Systems of Engagement
Knowledge Sharing
Engagement Models
Anywhere, Anytime
Systems of Record
Secure Data
Dynamic Infrastructure
On-demand Self-service
Go to Market
Mobile, PoS,
ATMs
Internet of Things
Sensors

IBM Cloud
Internet
Social &
Internet Data
sources
Trading partner
communities
Mobile, PoS,
ATMs Internet
Public Cloud
Dedicated Cloud
API
Developer & Customer
communities
Internet of Things
Sensors
APP
APP
Service
Service DBAPPDB
APP
APP
Enterprise
DB
Private Cloud
Master Data
Management
Big Data
API
DMZ DMZ
Hybrid Cloud Applications are becoming the norm for the
Integrated Digital Enterprise …
…
Challange: Digital Enterprise, Digial Transformation

IBM Cloud
Operations with larger cloud footprints are more likely to report that the IT
department serves their needs
-10% 0% 10% 20% 30% 40% 50% 60%
Very well
Somewhat well
Not very well
Not at all well
Don’t know
>60% IT Infrastructure is cloud <60% IT infrastructue is cloud
“How well has the IT department at your organization served the operation’s needs in the last two years?”
Graphic: from “Mapping the Cloud Maturity Curve”
© The Economist Intelligence Unit 2015
Challange: IT Serves model

IBM Cloud
Your user experience and IT support capabilities of Emerging Systems of
Engagement are dramatically different from existing Systems of Record
Deliver more applications
with fewer lines of code…
Challange : Agile of porducts develpoing cycle
Systems
of Engage-
ment
Systems
of Record
New Projects: The speed to
drive innovation and growth
Traditional Projects: The
capabilities to capitalize on your
institutional knowledge
Digital
IT
Industrialized
ITHybrid Integration

IBM Cloud
Governance
Orchestration
Integration
Management
Control
Visibility
3rd Party Services & Data
Security
Dedicated PublicPrivate
Your Business Logic and Data
Traditional IT
…
To be successful, you need hybrid clouds that are composable, integrated,
and orchestrated to best serve diverse groups/needs.
14
Cloud: Composable, Integrated and Orchestrated

IBM Cloud
An integrated set of Cloud capabilities is necessary to address
some of the common challenges
EXISTING IT
DEVELOPMENT
MANAGEMENT
ANALYTICS 3rd PARTY APIs
Connectors
DB Service
API
Platforms
App Centric | Containers
API
API
API
Infrastructure Services
On-Premises | Off-Premises | Multi-cloud
API Catalog
CLOUD APP MID TIER
SECURE
API
Customer Information
Inventory Database
Business Process
Run Time
Event
& Queues
Cloud Platform
Services
Secure Integration
Existing Apps
DevOps1
2
4
3
1
3
2
4
5
5
Cloud Platform Capabilites

IBM Cloud
IBM is investing $3B over the next four
years to help clients and ecosystem
partners build IoT solutions
CLOUD OPEN
PLATFORM
FOR
INDUSTRIES
IOT SERVICES
WITHIN IBM
BLUEMIX
EXPANSION OF
ECOSYSTEM
OF IOT
PARTNERS

IBM Cloud
IBM Cloud – Orchestrate Cloud Resource Pool
Enterprise class, optimized
infrastructure
Infrastructure
as a Service
Resource Pool
Cloud Management (Cloud Orchestrator, Cloud Manager, UrbanCode)
across all models, built on OpenStack
Private Clouds
Public Clouds
IBM Cloud
OrchestratorOrchestration(Pattern)
Self-Service Catalogue
Trading partner communities
APP
APP
Service
Service DBAPPDB
APP
APP
Enterprise
DB
Customer Project

IBM Cloud
IBM Cloud – UrbanCode Deploy with Patterns helps
rapidly deploy application environments
IBM UrbanCode Deploy
with Patterns
 Pattern designer
Design open, full stack application environments in a
diagram or textual editor
 Design once, deploy anywhere
Deploy full stack environments to multiple clouds
 Environment lifecycle management
Manage infrastructure change and easily apply
changes to existing environments
 Delivery process automation
Automated delivery process with integrated full stack
environments
Application
Compute, Storage,
Network Configuration
OS / Platform Image
Middleware
Configuration
Middleware
Policies
VMware
vCenter
Private Public
Virtual
Datacenter
20

IBM Cloud
infrastructure
Infrastructure
as a Service
IBM Cloud
Orchestrator
IBM Cloud – IoT platform, Open by Design
BlueMix
Composable and integrated
application development platform
Platform
as a Service
IOT Foundation

IBM Cloud
IBM’s Internet of Things Foundation Service
Connect
Collect
Manage
Simple APIs
Assemble
Compose
• Secure Device Registration
• Scalable Device Connectivity
• Historian
• Visual wiring
• PAYG SaaS pricing
• Powered by IBM MessageSight technology
Flow

IBM Cloud
IBM is a leader in defining IoT
Participating member in key open standards
and industry initiatives
Ecosystem & partnership
strategy extend the IBM IoT
platform Examples:
Derive IoT value on the
Cloud through strong
industry partnerships
and open ecosystem
Start fast and grow exploiting IBM Cloud marketplace
• 400+ IBM and Business Partner offerings

IBM Cloud
Taiwan based High-tech companies are partnering with
IBM Cloud
24

IBM Cloud
infrastructure
Infrastructure
as a Service
IBM Cloud
Orchestrator
IBM Cloud – IaaS, PaaS, SaaS, BPaaS
BlueMix
Composable and integrated
application development platform
Platform
as a Service
Enabling business transformation
Business
Process
as a Service
Smarter
Workforce
Smarter
Cities
Smarter
Analytics
Smarter
Commerce
Watson
Solutions
Software
Solutions
Marketplace of high value
consumable business applications
Software
as a Service
Public. Private. Dynamic Hybrid.

IBM Cloud
Create apps quickly with prebuilt services
2
• Runtimes, services, and tooling
up to you
Choice
Industry Leading IBM Capabilities
• Services leveraging the
depth of IBM software
• Full range of capabilities
Completeness
• Open source platform and services
• Third party to enable key use cases
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things
Services
Watson
Services
DevOps
Services
A full range of capabilities to suit any great idea.

IBM Cloud27 http://connected-car.mybluemix.net/
IBM Connected Car demo site

IBM Cloud
IBMPush
Provides a capability to send sensor events from devices registered in IoT Cloud to
mobile devices
Assumptions
• Devices are registered with IoT cloud service
• Mobile devices have the necessary apps which need to subscribe to events from
devices
• Mobile app on device should agree to receive Push notifications
IBM Confidential

IBM Cloud
The visualizer displays the geographic regions defined in the starter application. It
also displays the current location of each device as reported in the message
stream from the MQTT demo server.
Adding to Visualiser
IBM Confidential

IBM Cloud
ISL Demo: Intelligent Traffic Light Management for Emergency vehicles
•Receive GPS coordinates from Emergency Vehicle
•IoT Node red Flow read the GPS coordinates and find in the Database the
nearest traffic signal.
•If the Emergency Vehicle is just 500 meters away from Nearest Traffic Signal it
sends the command to turn the Traffic Light Green.
IBM Confidential

IBM Cloud
IBM Analytic: Industry Analytics Solutions
31

IBM makes connected car move via new IoT for
automotive cloud service

Partner Solution
LAUNCH expedite finishing the firmware for
their Golo OBD/GPS/GSM module that works
with IoTF+Bluemix, uses MQTT,
supports IoTF topics, sends/receives IoTF
JSON
messages. http://www.cnlaunch.com/en/m/pr
oduct/ex/golo

IBM Cloud
A single connectivity standard:
Testbeds Putting IOT to work
34
Testbeds are experimentation platforms deployed and tested in an environment that
resembles real -world conditions. They demonstrate new technologies to create new
products & services, show how new technologies can be usefully deployed, fuel R&D ideas
and opportunities, and generate an appreciable and measurable impact on new and
existing markets. The IOT Solutions World Congress will show quick-turnaround, short-
term projects focused on near-term products and services developed by leading industrial
enterprises.
More information at:
http://www.iiconsortium.org/asset-
efficiency.htm
Infosys Industry 4.0 microsite
Asset Efficiency video

IBM Cloud
Real World: Testbeds Putting IOT to work
35
CONDITION MONITORING & PREDICTIVE MAINTENANCE TESTBED
Condition Monitoring (CM) is the use of sensors in equipment to
gather data and enable users to centrally monitor the data in real-
time. Predictive Maintenance (PM) applies analytical models and rules
against the data to proactively predict an impending issue; then deliver
recommendations to operations, maintenance and IT departments to
address the issue. These capabilities enable new ways to monitor the
operation of the equipment - such as turbines and generators - and
processes and to adopt proactive maintenance and repair procedures
rather than fixed schedule-based procedures, potentially saving money
on maintenance and repair, and saving cost and lost productivity of
downtime caused by equipment failures. Furthermore, combining sensor
data from multiple pieces of equipment and/or multiple processes can
provide deeper insight into the overall impact of faulty or sub-optimal
equipment, allowing organizations to identify and resolve problems
before they impact operations and improve the quality and efficiency of
industrial processes.
Through this testbed, the testbed leaders IBM and National
Instruments will explore the application of a variety of analytics
technologies for condition monitoring and predictive maintenance. The
testbed application will initially be deployed to a power plant facility
where performance and progress will be reported on, additional energy
equipment will be added and new models will be developed. It will then
be expanded to adjacent, as yet to be determined, industries.
Member Participants:
IBM, National Instruments
Solution:
Provide a multi-vendor, cloud-based
predictive maintenance solution that
proves out new business models. The
Condition Monitoring and Predictive
Maintenance Testbed will offer continuous
online measurements, automated analysis,
and balance of plant coverage.

IBM IoT solutions deliver value through industry specific analytics built
on a foundational enterprise capabilities
Industry-specific Solutions
Design &
Engineer Operate Manage
Analyze and Optimize
Connect, Collect and Store
Protocols
Secure
Products,
Assets,
Infrastructure
Platform Layer
Solution Layer Connected Car Smart Home Smart Cities
Connected
White Goods
Industry
solutions from
IBM, Partners,
and Customers
Consumer /
Enterprise
Connection
Healthcare
API API API API API
36
Optimize your
existing assets for IoT
to gain immediate
benefits in efficiency
Operate
Extract insight from
data to improve
development of new
products and services
Analyze
Innovate Transform

Ibm cloud and IOT industry

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