2014 was the year that big brands discovered the pure awesomeness that is reddit ads. Here are a coolection of this year's best campaigns!

2. CAMPAIGN STATS
CAMPAIGN SUPERSTAR: TRANSAMERICA TALKS DOLLARS AND SENSE
MOST COMMUNITY INSPIRED CAMPAIGN
200+
7 7.3 MILLION
IMPRESSIONS
132K PEOPLE
READ THE REDDIT INSPIRED POSTS
AND SPENT OVER
6 MINOF ENGAGEMENT TIME
ON EACH
COMMUNITY COMMENTS
Recognizing that the #1 answer to the question “What do you
wish they taught you in high school” was always about
personal finance, Transamerica asked reddit what they
wanted to know more about. And then delivered.

3. CAMPAIGN SUPERSTAR: THESE ARE THE DROIDS YOU’RE LOOKING FOR
Despite the poor reputation banners get, Android
understood the strategic reach of reddit and nailed it.
Utilizing our 300x100 and 300x250 roadblocks, the team
for Android was able to build creative banners that
complimented the space and helped tell a story.
CAMPAIGN STATS
IMPRESSIONS
80,000+
550 MILLION +
BEST HOMEPAGE ROADBLOCK
CLICKS DRIVEN

4. CAMPAIGN STATS
CAMPAIGN SUPERSTAR: NEWCASTLE’S “IF WE MADE IT”CAMPAIGN
BEST BRANDED CONTENT
“Hey reddit, if we made a Mega Huge Game Day Ad targeted
just at reddit, what should be in it? Tell us and we’ll make it.”
CAMPAIGN
COMMENTS850+
90,000+
VIEWS IN ONE DAY
( ͡° ͜ʖ ͡°)
“We also worked with
reddit to create a
transparent branded post
aimed at our marketing
averse audiences. The
honesty worked and it
surpassed projections by
1000%.”
– Sr. Project Creative,
Droga 5
REDDIT WAS A COMPONENT OF THE
#1 AD CAMPAIGN
OF 2014
AS VOTED BY ADWEEK
#1 PERFORMING
REDDIT BANNER
OF ALL
TIME

5. CAMPAIGN STATS
LAPTOPS, GIFT CARDS, AND REDDIT T SHIRTS
FOR EVERY SUBMISSION TO THE CONTEST
CAMPAIGN SUPERSTAR: COMPUTER SLAP GAME CONTEST
BEST USER GENERATED CONTENT 25FULLY FUNCTIONAL
GAMES SUBMITTED
107,000+
CLICKS DRIVEN
EVERY
SUBMISSION
RECEIVED A PRIZE
LAPTOPS, GIFT CARDS, AND
REDDIT SHIRTS FOR EVERY
ENTRY
Lenovo needed an 8-bit game to mirror the new
season of their web series, Tough Season. They
ran a competition, targeted to our development
community, challenging users to create their own
8-bit games for a chance to win an assortment of
prizes. In the end, Lenovo could only award their
prizes to the top 5 games. But so many amazing
games were submitted, Lenovo stepped up and
bought EVERY users that submitted a reddit t-
shirt as a huge thank you for their work.

6. CLICK THROUGH TO PLAY
Computer Slap
Brad’s Slap-A-Palooza
Slaptop Pinball
Brad’s Slap Factory
‘Puter Slap
So Lenovo
Brad’s Awesome Fantasy
Football Season
USER SUBMISSIONS
Brad’s Slapdown
Brad’s Rough Draft
Brad the Wrecker
Computer Slap 2
Computer Slaparino
Lenvolio
For Those Who Do
Broken Lenovos
Lenovo Smash
Slaptop
Computer Clasher
Lenovo Game Challenge
Sweet Dreams
Brad’s Draft Day

7. CAMPAIGN STATS
BEST NEW BRAND
CAMPAIGN SUPERSTAR: MARRIOTT’S GET TELEPORTED
HUNDREDS
193,000+
WEBBY
As part of Marriott’s “Get Teleported” campaign this year, Marriott chose reddit
as their platform of choice to reward a very-deserving user with a Teleportation
Party and a free vacation for them and a friend. Users were challenged to
submit “Why their community is the best” as an entry to the contest. Hundreds
of submissions poured in, the top 10 were put to a vote (on reddit), and the
winner received everything promised. Play on Marriott, play on.
CLICKS DRIVEN
OF BRAND/USER
INTERACTIONS
NOMINEE

8. CAMPAIGN STATS
CAMPAIGN SUPERSTAR: COMMUNITY CREATED PLAYLISTS
COMMUNITY BRAND OF THE YEAR
BRAND INTERACTIONS
450+
2300+
TOTAL COMMENTS
10,000+
SUBMISSIONS
Everyone has songs that make them feel feelings. Spotify
asked reddit over 30 different questions about songs that
made them feel all kinds of different emotions. A few weeks
and over 10,000 responses later and Spotify had enough
content to create multiple reddit-inspired lists.

9. CAMPAIGN STATS
CAMPAIGN SUPERSTAR: NEW BELGIUM’S PHOTOSHOP BATTLE
BEST SUBREDDIT CAMPAIGN
50+CONTENT SUBMISSIONS
reddit: consider it your outsourced marketing department. Fat Tire did.
73,000+
CLICKS
49 MILLION +
impressions served
( ͡° ͜ʖ ͡°)

11. BRAND STATS
CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY
BRAND OF THE YEAR
CAMPAIGN COMMENTS
CROSS PLATFORM SHARES
1,500+
OVER 95%
OVER
1,500
STEP 1: Crowdsource fake horse
names
STEP 2: Pick the top 10 (bonus
points for Maker’s related names)
STEP 3: takeover reddit for
a day long horse race
STEP 4: Profit.
OVER
84KCLICKS
AN AVERAGE OF
4+ MINTIME SPENT ON AD
210 MILLION+
IMPRESSIONS SERVED
( ͡° ͜ʖ ͡°)
POSITIVE SENTIMENT

12. CAMPAIGN SUPERSTAR: REDDIT’S INNAGURAL MAKER’S DERBY

13. KEEPING THE MOMENTUM : 12 DAYS OF CHRISTMAS
The 12 Days of Christmas is dated. Maker’s Mark challenged the reddit community to freshen it up.

14. When done correctly, reddit is the most engaging advertising platform on the internet.
ON YOUR BRANDS SPONSORED CONVERSATION
THAN ANY OTHER PLACE ON THE WEB.
YOUR BRAND CAN CONNECT WITH
WHO WILL
ENGAGE LONGER
(up to 4+
minutes)
REDDIT’S SUPER-TARGETED
MILLENIAL AUDIENCE
AND MORE
FREQUENTLY
(up to 3+
times per day)