1. BUILDING YOUR BUSINESS WITH AXWAY
TURNING DIGITAL DISRUPTION INTO COMPETITIVEADVANTAGE
AXWAY
ADVANTAGE
PARTNER PROGRAM

2. .
Transforming business is challenging,
but participating in a cooperative business
ecosystem that embraces digital technology
can make the transition much smoother. This is
where Axway can help you help your customers.
JOIN US TODAY:
https://www.axway.com/en/partners/become-partner
1 EMBRACE NEW OPPORTUNITIES IN THE ERA OF DIGITAL BUSINESS
Challenges aside, it’s an exciting
time to do business. With new
technologies and new channels for
engagement, you have countless
opportunities to interact
directly - in real time –with your
customers.
But it takes more than a new website, a social
media strategy or a mobile application
to attract and delight modern customers.
Today, people expect a consistent,
highly-digital customer service experience
across all their business interactions.
DIGITAL CONNECTIVITY
How we transform analog
business processes into
digital, data-driven ones.
The business landscape is
evolving. New challenges,
driven by changing customer
expectations, are disrupting
old processes and ways of
thinking. Staying competitive
in a globalized market now
means embracing the new
era of digital business, where
speed, agility and innovation
are everything.
SO WHAT DOES THIS
MEAN TO YOU?
It means the time has come
to enable:
DIGITAL EXPERIENCES DIGITAL SERVICES
How we develop business
models that embrace
technology and meet
customer needs.
How we expand our
relationships with
customers across
new channels

3. We believe in the value of working together to foster
a global ecosystem of partnerships. Customers demand
solutions, not software products. Growing a family of
partners helps us deliver those solutions and helps
our partners:
Axway has built a technology suite that helps
businesses embrace (and monetize)
new business models, but that’s only half
the story. The secret to success in the new
era of digital business is collaboration:
working together to deploy and scale
services, products and solutions.
Grow their business faster
with new products
and services.
Enrich their product
portfolio with compelling
solutions.
Deliver game-changing
technology to their
customers.
The Axway Advantage Partner Program is about
helping our partners grow their business with us,
so we can amplify each other’s capabilities and
deliver better solutions for our common customers. It’s a
business-building program driven by your business requi-
rements, your knowledge and your needs.
2 HOW AXWAY CAN HELP
JOIN US TODAY:
https://www.axway.com/en/partners/become-partner
http://bit.ly/25EvrnI

4. FLEXIBILITY
Join a global network of professional
other companies who can amplify
your business as part of a healthy
ecosystem of partners.
services firms, suppliers and
COMMUNITY
Connect your business
to our resources, our experts
and our markets so we can
grow together.
GROWTH
Mike Dayton,
SVP Global Alliances and Channels, Axway
What makes Axway different from other partners is our culture:
we live and breath collaboration, flexibility and cooperation.
ABOUT AXWAY
3 WHY CHOOSE AXWAY?
“
• customers accross
100 countries
• of the world’s largest banks
• of the top U.S. retailers
• of the auto manufacturers
• employees accross
countries
The value we bring to partners is our 11,000 customers
whose constantly evolving requirements create opportunities
growth and innovation, both organically and through
acquisition. We have made a commitment to deliver
solutions with and through our partners, limiting our
own professional services to what is necessary to ensure
customer success with our products. We’re stable, we have
good quality products and, more importantly, we have
excellent people to support those products and support
our partners in helping them deliver solutions to customers.
11,000
14 15
4 10
8 16
2,000
19
for partners. We have a proven history of delivering profitable
JOIN US TODAY:
Gain access to the best training
and education resources,
as well as ongoing support from
a dedicated Alliance Manager,
the Axway Partner Portal and
the Axway Online Support Portal.
https://www.axway.com/en/partners/become-partner
SUPPORT
http://bit.ly/1TZAg2l
Provide your customers with
solutions, not just software.
Meet their needs and amplify
your business with a complete
suite of products driven by
cutting-edge technology.
SOLUTIONS
Different engagement and
partnership models to choose
from mean you can be sure
you’re entering a relationship
that will work for your business.

5. WHEREAND HOW
WE PARTNER
Axway works with you at every step:
from enablement and demand generation,
to marketing and engagement
with our professional sales teams.
4 PARTNER AT EACH STEP OF YOUR BUSINESS
JOIN US TODAY:
https://www.axway.com/en/partners/become-partner
“
Ross Tuffee, CEO of DOGFISH Mobile - United Kingdom
As anAppcelerator Partner, we recently joined the Axway Advantage Partner Program.
With the combination of Appcelerator and API Management, we see a lot of market
opportunities to enable end-to-end mobile lifecycle management. We are planning a series
of co-marketing activities withAxway in the UK to support ourjoint go-to-market strategy.

6. 4 PARTNER AT EACH STEP OF YOUR BUSINESS
SUPPORT, TRAINING
AND EXPERTISEALONG
THE WAY
Change can be daunting, which is why
we’re committed to the training and
education of our partners. We recognize
the value in sharing our expertise with
others, so we support our partners from
pitch right through to a sale and beyond.
The Axway curriculum covers everything from sales and marketing to business
development and in-depth technical training. We’ve made sure that there’s
Need more support?
No problem. We can set
up on site sales, product
and technical training
at your location.You can
also attend our public
IT Training Classes at
the Axway Competency
Center, or access more
training via the Learning
Management System.
Whatever you need to
succeed, we’ve got it.
something for everyone to learn and benefit from.
JOIN US TODAY:
https://www.axway.com/en/partners/become-partner

7. PARTNERSHIPS AND ENGAGEMENT MODELS
WHO WE PARTNER WITH
Global Systems Integrators – Global or multi-national
advisory and systems integration firms.
Digital Solution Providers - Consulting and services firms
typically specializing in digital transformation, analytics,
integration, or cybersecurity.
Value Added Resellers – Services companies providing
turn-key solutions and support to their customers.
Managed Services Providers – Cloud services companies
delivering solutions in a managed services model.
FLEXIBLE ENGAGEMENT:
HOW WE WORK WITH OUR
PARTNERS
No two businesses are alike. That’s why we’ve made
sure the Axway Partner Program is flexible, with 3 types
of engagement models for you to choose from:
A BUSINESS-BUILDING PARTNER PROGRAM,
MADE FOR YOU
5
JOIN US TODAY:
https://www.axway.com/en/partners/become-partner
PARTNERING YOUR WAY
10159_AXWAY_ebook_BAT0516_print.indd 13-14 07/06/2016 18:38

8. A BUSINESS-BUILDING PARTNER PROGRAM,
MADE FOR YOU
5
TYPICAL JOINT SUCCESSES
FEATURES & BENEFITS SELECT PREFERRED
Assigned alliance manager x x
Joint engagement plan x
Opportunity registration x x
Sales and service cooperation x x
Priority access to Axway sales
and pre-sales resources
x
Compensation benefits to Axway
sales for working with partner
x
Advanced notification of subcontracting
& staffing opportunities
x
Axway Partner Portal x x
Axway evaluation program
(not for resale Licenses)
x x
Axway early adopter program x
Co-marketing and joint communication activities x x
Training and education access x x
JOIN US TODAY:
https://www.axway.com/en/partners/become-partner
The Axway Partner Program includes two partnership levels:
Select and Preferred. Most partners will begin their journey
with Axway at the Select level. As your company achieves
competency, client success, and business volume
milestones, Axway offers special benefits to Preferred
partners to help accelerate business growth even further.
Regardless of level, you receive training and education,
marketing support and access to sales support tools.
Regardless of the arrangement, we’re here to help you.
•Country: United States
•Solutions: Operational Intelligence/
Analytics
•Client Industry: Banking Industry
•Challenge: Build a Business Command
Center to monitor all payments going
through the bank and making sure
they meet cut-offs
•Deal Size: Multi-year engagement for
5 to 10 FTE from System Integrator
to build and run the system
•Country: Western Europe
•Solutions: API Management
•Client Industry: Luxury Industry
•Challenge: Secure communication
from Head-office with subsidiaries
over the Internet
•Deal Size: 100k€ implementation
services + annual Application
Maintenance
MATCHING YOUR COMMITMENT

9. PARTNER SUMMITS
Jimy Chandra - Sales and Marketing Director
SPS, Strategic Partner Solution - Indonesia
JOIN US TODAY:
https://www.axway.com/en/partners/become-partner
“
Éric Girard,
Corporate Alliance Officer - Strategic Alliances & Accounts - Sopra Steria
The Axway solutions help us drive new Digital Transformation projects for some of our
largest customers in industries such as Transportation or Financial.
Eddy Kwan, Director, PT Evotech Distribusi Indonesiahttp://bit.ly/25BoAYL http://bit.ly/1sS8vzu
http://bit.ly/1VBq9TU
6 DISCOVER THE AXWAY PARTNER ECOSYSTEM IN MOTION
For the past nine years we worked together with Axway, I feel that
Axway is very focused on what they are providing to the customers.
Let’s take an example of one of our banking customers. Initially we
proposed Managed File Transfer, and going through the year Axway
acquired an another complementary solution, meaning that the time
the new solution, the new module that Axway propose in the same
industry. With Axway, we can also expand our opportunities on new
markets, not only in banks, we can go through oil and gas, insurance
and other industries. I can say that our customer portfolio is growing
that we spend with our customers will be justified. We can upsell
significantly since the beginning of our partnership with Axway.

10. https://www.axway.com/en/partners/become-partner
José Castellanos, Director de Operaciones, Bizpro
Mexico
David Mabon, Managing Director, MiddleWare
New Zealand
http://bit.ly/1TZB1Zihttp://bit.ly/1Y6iRIm
DISCOVER THE AXWAY PARTNER ECOSYSTEM IN MOTION
“
David Gwyn, Technology Practice Leader
Navitas USA
Everything we do at Navitas is geared toward providing
a great user experience to enable better outcomes and
to make more informed decisions,” said David Gwyn,
Technology Practice Leader at Navitas. “We have a
strong expertise in Axway digital enablement solutions,
and we are convinced that this combined infrastructure
offering will be the most reliable, secure and cost-ef-
fective offering available for pharmaceutical and retail
organizations to address tracking and compliance issues
in a complex digital environment.
“
Market forces and new regulations in the United
sector approaches compliance. We saw an opportunity
to help businesses manage compliance, but we needed
a partner who could provide the right solutions and
collaborate on a go-to-market strategy. Axway’s approach
to partnership and its alignment with our broader
corporate strategy made them the perfect partner.
States have changed the way the financial services
Big Four Global Advisory Firm
6
JOIN US TODAY:

11. Ready tojoin forces
with Axway?
Let’s get
started
JOIN US TODAY
https://www.axway.com/en/partners/become-partner
CONTACT US :
partners@axway.com
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www.linkedin.com/company/advantage-partner-network