1. Michael J. Dever
10131 Coley Drive, Huntersville, NC 28078 • 704-875-6292 (H) • 704-507-3278 (C); mikejdever@gmail.com
SUMMARY OF EXPERIENCE - Seeking an executive management position where my experience and leadership qualities will impact
the growth and success of the organization,as well as, my professional achievements.
A fasttrack professional with over 30 years experience in executive sal es and marketingfor dynamic,growth-driven companies.
Particularstrength in generating “solution based”thinkingand translatingthesethoughts into tactical execution. Proven excellence
in intellectual property marketing, sellingand attainingnew business,team development and buildingcustomer relationships. Fully
adept atformulatingand presenting persuasivefinancial and marketingdiscussionsto senior management. Excellent
communication and motivational skills.
PROFESSIONAL BACKGROUND
HB&M Sports, Charlotte, NC July 2015 – Present
A fully integrated advertising and marketingagency with extensive expertise in social,digital,web-based,SEO, marketing & content
development, demand generation & analytics, sports,event management and entertainment marketing.
Director of BusinessDevelopment,Charlotte,NC July 2015 – Present
Responsiblefor new clientacquisition acrossa targeted group of industries for incremental sales growth.
NASCAR, Inc., Charlotte, NC: The sanctioningbody for the number one form of motorsports racingin North America with a fan
baseof 90+M. 2004 – July 2015
Director – NASCARProperties/PartnershipMarketing 2009 – July 2015
Responsiblefor securingand maintaining therelationshipsof multipleExclusive& Official NASCAR Partner companies including
several Fortune 500 companies.
 Companies includeExxon Mobil,3M, Universal Technical Institute,511 Tactical,Sun Edison,Flowmaster, Liberty Tire
Recycling& U Coat-It.
 Contract negotiation and execution.
 Account portfolio represented $60M+ in revenue to the organization over the lifeof the contracts term.
 Strategic business planning to optimize the valueof the relationship.
 Development, execution and measurement of social and digital platforms.
 NASCAR Media Group & NASCAR Productions liaison.
 B2B facilitation and transactional oversight.
 Business casecoordination highlightingsuccessful activation efforts and ROI results.
 Responsiblefor definingand executing customized promotional development.
 Accounts Receivableaccountability ensured timely rights fee payments.
Director – NASCARPerformance Network 2004 – September 2009
Developed and executed all aspects of a branded affinity programfor Automotive Repair facilities and Auto Parts stores program.
(NPN Program)
 Grew program from zero to 3500 locationsand generated $10Min revenue within three years of launch,which yielded 70%
net margins in firstyear,maturing thereafter.
 Membership brands included Goodyear Gemini, Midas,Auto Value, CSK Auto, Sunoco Ultra Service and Safelite Auto Glass.
 Performed market analysis to identify opportunity baselineof potential membership roster.
 Successfully engineered all branded content, marketing elements, membership assets and media supportof the program.
 Created and executed a dealer locator servicethat was positioned on NASCAR.com for location look up.
 Created and implemented a member presence package kitto initiateturnkey branding activation.
 Developed member binder which included all marketingmaterials,Welcomeletter from NASCAR CEO Brian France,
Customizableradio spot,Marketing calendar,Ad slicks,Logo QC guidelines as well as NPNvendor deals availableto NPN
Members. (SprintPhone deal,iATN Membership, Access to NTI Technician Graduates for job postings, Deaf Talk
subscription,etc.)
 Established programmember qualification criteria.
 Marketed NPN program with a $8M consumer media campaign including multiple:30 sec TV spots, Printcampaign,:30 sec
Radio spotfeaturing prominent NASCAR Crew Chief which aired on XM Radio and on-linebranded content presence.

2. Exide Technologies,Alpharetta,GA 1987 – September 2004
Global battery manufacturer with annual revenues of $2.8 billion.
Vice President,Marketingand Product Development,the Americas 2003 – September 2004
Successfully managed this rolewhilethe company underwent a period of reorganization.
 Implemented an advertisingsubstantiation and complianceinitiative.
 Established standardsand approved statements for use by corporation and customers.
 Successfully solved a significantlegal issuefor the company.
 Successfully pleaded caseto Sr. Management to retain Official Battery of NASCAR assetduringreorganization period.
 Public relationsinformation coordination and distribution.
 Involved with development of new Sales and Marketing organizational structure.
 Successful management of total Marketing & Product Development departmental budget for FY04.
 Successful coordination of 2003 AAPEX & SEMA events as “Coming Out” event duringIndustry Week.
 Successful development and coordination of “Day 1” emergence materials deployed to all ExideGlobal locations.
 Developed and launched the Exide EMT Select Member Programalongwith a new lineof NASCAR branded
“better/best/premium” product that increased gross margin by 5% and was responsiblefor securing$25Min incremental
business through 1100+ locations.
 Instrumental in proposals prepared for key customers and prospects. (Pep Boys, Auto Zone, TBC, Midas,Jiffy Lube, Sam’s)
 Initial foundation development with Sr. Management at Auto Zone – Commercial Development Division.
 Successful deployment of multipleExide branded promotional initiatives (SpringPromotion,Fantasy Sweepstakes, NASCAR
Select Consumer Rebate, EMT Select Program)
 Definition and development of Powersports Hub & Spoke initiative.
 This position reported to the Global Sr. Vice President,Marketing and Product Development based in Gennevilliers,France.
Executive Director of Sales – USBranch Division 2001 – July 2003
This Division is comprised of 25,000 independent customers positioned in Retail,Traditional Aftermarket, Heavy Duty/AG, Export
and New Business Development.
 Accountable for $240M in annual salesrevenue.
 8 Regional ManagingDirectors,85 DistrictSales Managers,5 New Business Development Directors.
 Senior team member that addressed Program Standardization initiativefacilitated by McKinsey & Co. Team tasked to build
new platforms for Channel & Trade Class management as well as revamped pricing,terms/conditions and servicestrategy.
Streamlined costs through process and administrativesimplification.
Regional Managing Director, Mid-AtlanticRegion 1998 – August 2001
Responsiblefor $30M in sales through ninecompany owned sales/servicebranches. Managed and led 10 directreports whilein this
role.
National SalesManager – NAPABatteries 1994 – August 1998
 Accountable for $110M in annual revenue. Front lineresponsibilities included the management of 8 Regional Directors,70
DistrictSales Managers,warranty exposurereduction goals and management of a 140 SKU product line.
 Grew revenue by 14% over five year period.
Regional SalesManager – NAPA BatteriesEastern & PiedmontDivisions 1991 – July 1994
 Responsiblefor $27M in annual revenue managed by 13 DistrictSales Managers.
 Grew revenue by +25% over four year period.
Regional SalesManager – NAPA BatteriesMountain Division 1988 – October 1991
 Accountable for $18M in annual revenue managed by 10 DistrictSales Managers.
 Grew revenue by 40% over three year period.
 Growing sales through aggressiveimplementation of national & local programs.
 Superviseand lead all DistrictSales Managers in sales training,time, expense and warranty management.
 Coordinatesales blitzes,advertisingplanning,competitive changeover programs and promotional calendar.
 Complete annual performanceappraisalsof all teammembers and make recommendations on personnel changes to assist
with professional development.
 Providecounsel on all regional competitivemarket activities within division through analysisand communication.

3. District Sales Manager,NAPA Batteries: Portland,OR/Seattle, WA/Anchorage, AK 1986 - June 1988
 Responsiblefor growing sales through aggressiveimplementation of national & local programs .
 $5M in annual revenue through 275 NAPA stores, 3 Distribution Centers and 1 manufacturing facility.
 Grew revenue by +35% over three year period.
General Battery Corporation, Reading, PA 1985 – August 1986
North American lead-acid battery manufacturer.
District Manager 1985 – August 1986
 Managed 185 K-Mart retail locations located throughout New England. Also collaborated with customer senior
management to develop a two-day “Batteries 101” seminar which was presented to 500+ Auto Technicians throughout the
year. ( ½ day classroom –½ day in shop)
EDUCATION
PENN STATE UNIVERSITY
AWARDS
Exide Technologies
Awarded companies Presidents Award for most successful Division
Awarded Spiritof NAPA Award for vendor of the year by Genuine Parts Company
REFERENCES FURNISHED UPON REQUEST