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NEW MATERIALS
FOR AN AGE OF
  SCARCITY
    Music Trades July 2011




                             Mike Grosek
FLAXWOOD??
Manmade Tonewood
Natural Fiber Composite
   Composed of polymer infused with spruce fiber
   Finland has enough Spruce trees to supply 1,000 years
   Hardens to a material with no grain or structure
   Conducts sound uninterrupted
   Virtually impervious to fluctuations in temperature and
    humidity
 Density comparable to Ebony
U.S. LACEY ACT AND FLAXWOOD

 International restrictions make it increasingly
  problematic to trade in protected wood species.

 Flaxwood is not affected by the Lacey Act.


 Environmentalists support Flaxwood for obvious
  reasons.
CREATING THE GUITARS

 Necks, Bodies, and backplates – Injection-molded
    Hand-assembled, hand-finished, and fitted with premium electronics

 Unique “3-D” neck joint gives a neck-through
  appearance

 If you lined up 100 of them, they’d all be identical
    Parts, Dimensions, and specific gravity are uniform
DRAWBACKS

Production Costs
   Investments in injection-molding machines drive retail price up

Each instrument between $2,000 and $4,000
 Bolt-on Neck design lowers price
   Neck made of composite joined with body of European Alder
   These hybrid guitars have suggested retail of $1,299 and MAP of
    $999
 At winter NAMM 2011 Hybrid designs compared
 similar to All-Composite line guitars
MARKET FOR FLAXWOOD

Manufactured in North Keralia, Finland.


Distributed in 19 countries


Sales in U.S. less driven by environmental
 concerns             than in Europe
   Tougher to sell in U.S.
OTHER USES FOR FLAXWOOD
 Prototyped fingerboards and tailpieces for outside
      instrument makers

 Shells for snare drums
   Stone dust composite



 Electric Bass Models


 Furniture, Automobile, and Home Construction
  Industries
New Materials for an Age of Scarcity - Flaxwood Manmade Tonewood Alternative

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New Materials for an Age of Scarcity - Flaxwood Manmade Tonewood Alternative

  • 1. NEW MATERIALS FOR AN AGE OF SCARCITY Music Trades July 2011 Mike Grosek
  • 2. FLAXWOOD?? Manmade Tonewood Natural Fiber Composite  Composed of polymer infused with spruce fiber  Finland has enough Spruce trees to supply 1,000 years  Hardens to a material with no grain or structure  Conducts sound uninterrupted  Virtually impervious to fluctuations in temperature and humidity  Density comparable to Ebony
  • 3. U.S. LACEY ACT AND FLAXWOOD  International restrictions make it increasingly problematic to trade in protected wood species.  Flaxwood is not affected by the Lacey Act.  Environmentalists support Flaxwood for obvious reasons.
  • 4. CREATING THE GUITARS  Necks, Bodies, and backplates – Injection-molded  Hand-assembled, hand-finished, and fitted with premium electronics  Unique “3-D” neck joint gives a neck-through appearance  If you lined up 100 of them, they’d all be identical  Parts, Dimensions, and specific gravity are uniform
  • 5. DRAWBACKS Production Costs  Investments in injection-molding machines drive retail price up Each instrument between $2,000 and $4,000
  • 6.  Bolt-on Neck design lowers price  Neck made of composite joined with body of European Alder  These hybrid guitars have suggested retail of $1,299 and MAP of $999  At winter NAMM 2011 Hybrid designs compared similar to All-Composite line guitars
  • 7. MARKET FOR FLAXWOOD Manufactured in North Keralia, Finland. Distributed in 19 countries Sales in U.S. less driven by environmental concerns than in Europe  Tougher to sell in U.S.
  • 8. OTHER USES FOR FLAXWOOD  Prototyped fingerboards and tailpieces for outside instrument makers  Shells for snare drums  Stone dust composite  Electric Bass Models  Furniture, Automobile, and Home Construction Industries