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Secrets to Online Video Success

With Video Marketing Expert

Jill Addison

http://bestonlinemarketingwebinar.com/

1
What You’ll Learn
• How one service company turned their
business around in 90 days with online video
• One silver bullet strategy to get on Google
Page 1 with online video
• How to Maximize Online Video to Get a Flood
of New Clients
• The #1 Pro Secret to Make your Videos Convert
into New Sales
• And more!
http://bestonlinemarketingwebinar.com/

2
This Hangout Is For You If…
• You’ve ever asked: How does using online
video actually help me grow my business?
• You need Best Strategies to Maximize the
Power of Online Video
• You Need to get Video Content: Fast, Easy, and
Affordable!
3
Jill’s Story:

From “About-to-Give-Up”
To Six Figures

http://bestonlinemarketingwebinar.com/

4
What’s Possible for You
1. 53 X more likely to get to Google Page 1 (Forrester Research)
2. YouTube is the 2nd biggest search engine in the world
(ReelSEO.com)

3. Increase click-through rates by over 96%

(Implix 2010 Email

Marketing Trends Survey)

4. Website visitors who view product videos are 85%
more likely to buy (Internet Retailer)

5
5 Ways Video Works
to Grow your Business
1.
2.
3.
4.
5.

Personal Connection
Accelerates Sales Cycle
Increases engagement on website
Increases Search Engine Rankings (SEO)
Leverageable

http://bestonlinemarketingwebinar.com/

6
Real World Success Story

7
Real World Success Story
-A new recurring client every week for 10 weeks
-Closing rate went from 1 in 3 to 2 in 3
-Established a personal connection and trust
-Showed their passion and integrity
-Made them a preferred bidder
8
7 Main Ways to Use your Video
To Grow Your Business
1. Embed it on your website’s homepage/blog

http://bestonlinemarketingwebinar.com/

9
10
http://bestonlinemarketingwebinar.com/

11
7 Main Ways to Use your Video
To Grow Your Business
1. Embed it on your website’s homepage
2. Post it on your social media sites
3. Include a link to the video in an email

12
7 Main Ways to Use your Video
To Grow Your Business
1.
2.
3.
4.

Embed it on your website’s homepage
Post it on your social media sites
Include a link to the video in an email
Include a link to your video in your email
signature.
5. Your Blog
6. Google local search profile page
7. Promote your video on YouTube (with Super
Secret Ninja Trick!)
13
External Links from YouTube

1. External Annotations
2. CTA Overlay

http://bestonlinemarketingwebinar.com/

14
15
http://bestonlinemarketingwebinar.com/

16
http://bestonlinemarketingwebinar.com/

17
Silver Bullet Strategy
1. You need a large volume of videos to rank
with search engines
2. Drip your videos out over time to your website
as blog posts.
3. Google love Fresh New Content and Video
4. You will rank higher and higher in search
engines with this strategy
5. Your business will grow!
http://bestonlinemarketingwebinar.com/

18
19
The #1 Pro Secret to Make your Videos
Convert into Sales
CTA
“Call to Action”-What do you want them to do?
Ask for it!
• Include your website and phone number in the
text within the video.
• Ask them to Enter their Email for Tips, Like
your Facebook page, Subscribe to your
YouTube Channel, etc.
• BONUS: Use www.Wistia.com
http://bestonlinemarketingwebinar.com/

20
Whiteboard Animated Video Package

2 new 1-minute Whiteboard Animated Videos
each month for a low monthly rate
Pay as you go (easier for cash flow!)

21
Whiteboard Animated Video Package

Start with first 12 (to make it easy)
Includes:
• Professional Voiceover
• Whiteboard Animation
• Graphic with your phone number, website and
logo
• Royalty free music
http://bestonlinemarketingwebinar.com/

22
Whiteboard Animated Video Package
You’ll get:
• 2 new videos uploaded to your YouTube
Channel every month, optimized for search
• a list of ideas for how to promote your new
videos through social media, emailing
marketing, your blog and website
23
Whiteboard Animated Video Package

24 1-minute videos (2/month for one full year)
$490/month (less than $250 per video)

http://bestonlinemarketingwebinar.com/

24
Whiteboard Animated Video Package
Because of my relationship with Mike at SEO
Alien, I have a special offer for you:
1 month of videos completely FREE
(You’ll save $490)
Sign up here:
http://jilladdison.com/
all-the-details-plus-one-month-free
http://bestonlinemarketingwebinar.com/

25

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Video Marketing Strategy

  • 1. Secrets to Online Video Success With Video Marketing Expert Jill Addison http://bestonlinemarketingwebinar.com/ 1
  • 2. What You’ll Learn • How one service company turned their business around in 90 days with online video • One silver bullet strategy to get on Google Page 1 with online video • How to Maximize Online Video to Get a Flood of New Clients • The #1 Pro Secret to Make your Videos Convert into New Sales • And more! http://bestonlinemarketingwebinar.com/ 2
  • 3. This Hangout Is For You If… • You’ve ever asked: How does using online video actually help me grow my business? • You need Best Strategies to Maximize the Power of Online Video • You Need to get Video Content: Fast, Easy, and Affordable! 3
  • 4. Jill’s Story: From “About-to-Give-Up” To Six Figures http://bestonlinemarketingwebinar.com/ 4
  • 5. What’s Possible for You 1. 53 X more likely to get to Google Page 1 (Forrester Research) 2. YouTube is the 2nd biggest search engine in the world (ReelSEO.com) 3. Increase click-through rates by over 96% (Implix 2010 Email Marketing Trends Survey) 4. Website visitors who view product videos are 85% more likely to buy (Internet Retailer) 5
  • 6. 5 Ways Video Works to Grow your Business 1. 2. 3. 4. 5. Personal Connection Accelerates Sales Cycle Increases engagement on website Increases Search Engine Rankings (SEO) Leverageable http://bestonlinemarketingwebinar.com/ 6
  • 8. Real World Success Story -A new recurring client every week for 10 weeks -Closing rate went from 1 in 3 to 2 in 3 -Established a personal connection and trust -Showed their passion and integrity -Made them a preferred bidder 8
  • 9. 7 Main Ways to Use your Video To Grow Your Business 1. Embed it on your website’s homepage/blog http://bestonlinemarketingwebinar.com/ 9
  • 10. 10
  • 12. 7 Main Ways to Use your Video To Grow Your Business 1. Embed it on your website’s homepage 2. Post it on your social media sites 3. Include a link to the video in an email 12
  • 13. 7 Main Ways to Use your Video To Grow Your Business 1. 2. 3. 4. Embed it on your website’s homepage Post it on your social media sites Include a link to the video in an email Include a link to your video in your email signature. 5. Your Blog 6. Google local search profile page 7. Promote your video on YouTube (with Super Secret Ninja Trick!) 13
  • 14. External Links from YouTube 1. External Annotations 2. CTA Overlay http://bestonlinemarketingwebinar.com/ 14
  • 15. 15
  • 18. Silver Bullet Strategy 1. You need a large volume of videos to rank with search engines 2. Drip your videos out over time to your website as blog posts. 3. Google love Fresh New Content and Video 4. You will rank higher and higher in search engines with this strategy 5. Your business will grow! http://bestonlinemarketingwebinar.com/ 18
  • 19. 19
  • 20. The #1 Pro Secret to Make your Videos Convert into Sales CTA “Call to Action”-What do you want them to do? Ask for it! • Include your website and phone number in the text within the video. • Ask them to Enter their Email for Tips, Like your Facebook page, Subscribe to your YouTube Channel, etc. • BONUS: Use www.Wistia.com http://bestonlinemarketingwebinar.com/ 20
  • 21. Whiteboard Animated Video Package 2 new 1-minute Whiteboard Animated Videos each month for a low monthly rate Pay as you go (easier for cash flow!) 21
  • 22. Whiteboard Animated Video Package Start with first 12 (to make it easy) Includes: • Professional Voiceover • Whiteboard Animation • Graphic with your phone number, website and logo • Royalty free music http://bestonlinemarketingwebinar.com/ 22
  • 23. Whiteboard Animated Video Package You’ll get: • 2 new videos uploaded to your YouTube Channel every month, optimized for search • a list of ideas for how to promote your new videos through social media, emailing marketing, your blog and website 23
  • 24. Whiteboard Animated Video Package 24 1-minute videos (2/month for one full year) $490/month (less than $250 per video) http://bestonlinemarketingwebinar.com/ 24
  • 25. Whiteboard Animated Video Package Because of my relationship with Mike at SEO Alien, I have a special offer for you: 1 month of videos completely FREE (You’ll save $490) Sign up here: http://jilladdison.com/ all-the-details-plus-one-month-free http://bestonlinemarketingwebinar.com/ 25