Cox Printers has been in business since 1907 and provides state-of-the-art printing capabilities along with green initiatives. They have a 36 kW solar system and wind turbines on their 100 square foot green roof, which grows vegetables for the community and supports monarch butterfly habitats. Cox Printers offers offset, digital and direct mail printing as well as inventory management, internet marketing, web development, trade show management, and promotional products to serve customers and the community.
2. WHO IS COX PRINTERS
• Since in 1907…. With Good Reason
• Environmentally Conscious
• Green Initiatives
• State-Of-The-Art Print Capabilities
• Total Marketing Solutions
5. GREEN Initiatives
• 100 Sq.Ft Roof Garden
• 36 KW Solar System
• Wind Turbines
• We Recycle:
• Cartridges
• Paper
• Batteries
6. • Fresh vegetables harvested
for our community
• Milkweed, natural food
supply for Monarch
butterflies
• A variety of flowers that
“feed our bees”
The Rooftop Garden
14. Digital Printing
Advantages
• Lower Set-Up Costs
• Print Lower Quantities
• Variable Data Customization
Names, Addresses, etc.
• High Print Quality
15. Direct Mail
Advantages
• Fully Customizable
• Part of a Global Marketing Strategy
• Ability to create specific messages
• Highly Measurable
• Cost Effective
16. Our Specialty
Inventory Management
• Design materials or print from masters
• On-Line store set-up and management
• Customize on-demand
• Schedule printing
• Ship to multiple locations
• Provide accurate reporting
17. Internet Marketing
Why You Need It
• Internet Strategies Create
More Visibility
• Strengthen message across
multiple platforms
• Use Your Website as a Lead
Generating Tool
18. Web & E-Commerce Development
• Develop a Strong Online Presence
• Created Inbound Leads
• Content Managed Platforms
• Social Media Integration
• Create an E-Commerce Revenue
Generating Platform
20. Trade Show Management
• Planning, Designing and Organizing
Show Experience
• Booth Design
• Promotional Products
• Pre-Show Mailers
• Post Show Follow-Up
• Material Storage and Shipping
Discuss History of the business
Talk about how you built the business
Difficulties along the way
You knew you had to make changes as a business and to the corporate culture
One of the ways you decided to differentiate yourself was to become a sustainable business.
In the printing industry this was new and innovative
In addition you decided to combine your state of the art printing capabilities with other forms of marketing to become a total marketing solution.
Talk about who we are, (culture, attitude, capabilities)
Speak about our customers and what they have come to depend on you for
Our stake in the community and our involvement in specific initiatives
Introduce the movie
Talk about all of cox green initiatives, the ones you are doing right now and also the future ones you are considering
Talk about the rooftop garden and what you do with the vegetables you harvest
Talk about how you started with Bees, a little bee history and of course the Bee facts
talk about this slide and try ti intro movie on the following slide
savings
Awards and recognition, how your green efforts have paid off