Scope Day — On November 7, 2015, 53 broadcasters in 33 cities on 6 continents will showcase the top destinations of their respective cities/countries on Twitter’s live streaming app Periscope over the course of 16 hours. These broadcasters will be ambassadors of culture, music, and social good — each live broadcast is 15 minutes long. Scope Day (@scopeday) will start at 5:30 a.m PST in Paris (12:30 PM UTC), hop from city to city around the world, and end at 9:30 p.m. PST in New York City (4:30 AM UTC). The hand off of broadcasts aka Pass The Scope on this global a scale will be a first for Periscope.

1. Sat Nov 7, 2015 — Around The World In A Day
@ScopeDay on Twitter’s Live Streaming App Periscope
Culture x Music x Social Good

2. 6 CONTINENTS, 56 BROADCASTERS, 37 CITIES
— AROUND THE WORLD IN A DAY
On November 7, 2015, 56 broadcasters in 37 cities on 6 continents will showcase
the top destinations of their respective cities/countries on Twitter’s live streaming
app Periscope over the course of 16 hours. 12 broadcasters are musicians who will
each perform a Taylor Swift cover during their 15 minute broadcast.
Scope Day (@scopeday) will start at 5:30 a.m PST (2:30 p.m. UTC) in Paris, hop
from city to city around the world, and end at 9:30 p.m. PST (4:30 a.m. UTC) in New
York City. The hand off of broadcasts aka Pass The Scope on this global a scale
will be a Periscope first.

3. Culture —“Explore the world through
someone else's eyes”
The cities & countries that will be showcased are:
UAE/Dubai (Dubai Fountain, Burj Khalifa, Dubai Mall & Aquarium) | Sydney (Opera
House/Harbour Bridge) | Beijing (Tiananmen Square) | Hong Kong (Tallest building in HK
- ICC) | Kyoto (Nanzenji Temple) | Belgrade (Nikola Tesla Museum) | Milan (“la Sala delle
Asse” by Leonardo da Vinci) | Rome (Capitoline Forum and Capitoline) | | Salzburg (Sound
of Music locations) | London (Big Ben) | New York (World Trade Center, the Memorial,
Downtown Views) | Los Angeles (Griffith Observatory and The Hollywood Walk of Fame) |
Anaheim (Downtown Disney / Disneyland) | San Francisco (Golden Gate Bridge) |
Hilo (Green Sand Beach) | Nairobi (KICC and the Law Court) |
Kenya (Hells Gate National Park on the Great Rift Valley) | Les 2 Alpes (Ski resort in
French Alpes) Guatemala (Antigua Guatemala Colonial City) | The Bahamas (Memories
Grand Bahamas) | Galway (The Claddagh and Galway Bay) | Oahu (Makapu'u Point, East
Oahu) | Puebla (La gran piramide de Pyramid of Cholula) | St. Louis (The Gateway Arch)
Auckland (Marina Walk) | Malaysia | São Paulo | Buenos Aires | Singapore | Seoul |
Jerusalem | Paris | Kathmandu | Seattle | San Juan

4. Featured Scope Day Broadcasters
Geoff Golberg (New York City) was featured in Adweek’s article “Meet the Newest Livestreaming
Stars Every Brand Should Know About”— Sep 13, 2015.
Emirates Live @elive
Was listed as one of the
The top Periscope users in
the UAE by The National.
— Sep 12, 2015
Euro Maestro @euromaestro
Was listed as a star of self -
broadcasting in The Wall Street
Journal Article “Snapchat and
Periscope: A Grown-Up’s Guide”.
— May 15, 2015

5. Featured Scope Day Broadcasters
Dubai Tourism hosted their first “Scopers Meet” mid September 2015, with six users from Europe, the
United States and Australia touring the city and live-streaming their daily sightseeing. Scope Day
broadcasters Lizza Monet Morales @xoxoLizza and Euro Maestro @euromaestro were part of the group.
Euro Maestro – a popular full-time scoper and social commentator in France, who broadcasts footage from
his travels to tourist destinations, technology conventions and concerts helped develop the agenda for the
tour. The junket may have been one of the tourism authority’s most successful campaigns yet. Maestro
says the first live introduction scope from each user on the tour was watched by 12,000 people around the
world and received more than 150,000 likes. It was also replayed several times.

6. Music — 12 Live Performances
Every musician will perform a Taylor Swift cover
Adairs Run (Red) | Amber Lynn (I Knew You Were Trouble) | Angela Hesse (Wildest
Dreams) | Candice Sand (Begin Again) | Emma McGann (All You Had To Do Was Stay) |
Fontaine (Everything Has Changed) | Jeremy Lardani (Shake It Off) | Jessica Louise
(Style) | Kerri Elimelech (Safe and Sound) | McCall Kimball (Blank Space) | Nancy
Malcun (Bad Blood/Jumper/We Are Never Ever Getting Back Together) | Season & Snare
(Out Of The Woods)

7. #TaylorSwiftScope
Scope Day has reserved a 15 minute slot for
Taylor Swift to broadcast for the very first
time on Periscope.
The #TaylorSwiftScope campaign will make
Taylor aware of her invitation to perform.
The Periscope account @TaylorSwiftTV has
been created for her use.
If Taylor accept she will be the 13th Musician
… her lucky number.
A change.org petition has been created:
http://bit.ly/TaylorSwiftScope

8. Social Good — Help The Journey
Scope Day is supporting Derek Cowan’s
cause Help The Journey. Derek will be
selecting 50 charities from 50 countries,
traveling across six continents and giving
those charities the attention they deserve. He
will be sharing his journey through Periscope.
Derek (@entrepreneurOAJ) will be scoping
from Kathmandu, Nepal.
https://www.helpthejourney.com

9. Katch — Exclusive New Feature Debut
Katch, a service that provides frictionless
cloud storage, simple sharing, and permanent
links for livestreams, will be creating a custom
page of all Scope Day videos at:
katch.me/pages/scopeday

10. Periscope — By The Numbers
10 million
Periscope accounts created
40 years of video
watched per day

11. Ways Brands Are Using Periscope
October 7th, 2015
HP officially revealed their brand
new Star Wars Special Edition
Windows 10 Notebook from
Barcelona.
October 1st, 2015
Doritos introduced Canada to
Doritos Collisions, featuring two
types of chips in the same bag.
During a mammoth 12-hour
broadcast all kinds of other
collisions occurred —as objects
were fired at each other from
cannons.
October 8, 2015
Cat live streamed 8 video
segments from its Peoria-area
headquarters and proving grounds.
Four of the live segments featured
product demonstrations and the
other half highlighted facility tours,
technology and customer support
solutions,

12. Scope Day — Our broadcaster’s collective stats
234,356,277
Periscope Hearts
490,716
Periscope Followers
274,454
Twitter Followers

13. Al Roker is Supporting Scope Day
Scope Day is being supported by Al Roker,
an avid Periscope user best known for being
the weather anchor on NBC's Today.
He will help promote Scope Day through
his social channels.
414k
Twitter Followers
115k
Facebook Likes
149k
Instagram Followers

14. Scope Day Sponsorship Opportunities
• 6 Sponsors will be given 15 minutes of
broadcast time on their Periscope account to
do as they please (Product Demos, Travel
Scopes, Contests & Giveaways, Q&A,
sponsoring a band, the possibilities are
infinite). There is 1 10 minute Sponsor slot.
• Each Sponsor will be followed by
@ScopeDay and all broadcasters are highly
encouraged to follow one another.
• All Scope Day broadcasters will be sharing
scopes — this is a great way for sponsors to
gain new followers.

15. Scope Day Sponsorship Opportunities
Each Sponsor will appear in the Sponsors
section of scopeday.com
Each Sponsor will get a post on
scopeday.com
Each Sponsor will appear in the ‘Schedule’
section with their
Periscope On Air Button.

16. Mike Lin
CEO & Founder
Euro Maestro
Sponsorship Sales
www.scopeday.com
(LinkedIn employee #43 and
it’s 2nd UI Designer)
twitter.com/euromaestro
twitter.com/scopeday
www.linkedin.com/in/mikelin
mike@influencerstv.com
Emirates Live
Sponsorship Sales
twitter.com/elive