The document discusses business continuity challenges faced by organizations and provides solutions from EarthLink. It notes that downtime from outages can be costly and disruptive. EarthLink offers affordable business continuity solutions including IT infrastructure recovery in the cloud, data backup recovery, database recovery, network service recovery ensuring connectivity, security recovery, and voice service recovery. Case studies demonstrate how EarthLink helped organizations stay operational during disasters.

1. Business Continuity

2. Typical Business Challenges
How much does it cost me to have my IT environment
or systems off-line, and how quickly does my disaster
recovery failover systems to come on-line?
How can I implement an affordable
business continuity plan without
capital expenditure, and not
overloading my IT staff?
Does my business continuity plan adequately protect
my mission critical IT environment, systems and data
from man-made and natural disasters?
Does the location of my business continuity
systems provide enough geographic diversity
to protect me from a widespread disaster?
Does my business continuity plan include the
disaster recovery options necessary to get my
IT environment, network and voice systems
back up and running fast enough?

3. Can you afford a network outage?
Organizations have experienced application and data loss
over the past year4100%
Forty-three percent of companies that experience a major
data loss do not reopen143%
80%
Companies are out of business within two years of
experiencing a major data loss351%
Companies that do not rebound from a data loss within one
month are likely to go out of business in the near future2
Sources:
1. DTI/Price Waterhouse Coopers
2. Bernstein Crisis Management
3. University of Texas Center for Research on Information Systems
4. CA Technologies Survey, Dec 2011
Cause of lost data was IT systems failure4
78%

4. Any internal or external event that shuts down your systems
• Natural Disasters
− Hurricanes, tornadoes,
earthquakes, blizzards, ice storms,
wildfires, thunderstorms, high
winds, floods… etc.
• Server crashes, hardware and network
failures
• Accidents, human error, theft or
sabotage
What causes an outage?

5. Super Storm Sandy had widespread impact
• 650,000 houses destroyed or damaged
• 8.5 million without power for weeks
• Severe damage to businesses in NJ
− 19,000 NJ businesses sustained
damage of $250K or more
− Total business losses at $8.3 billion
Disasters strike without warning
Source:
Tropical Cyclone Report Hurricane Sandy (AL182012)

6. More frequent extreme hurricane surges in the future1
• Frequency to increase 10 times
in coming decades
• Chance of Katrina magnitude
hurricanes have doubled
Sources:
1. Proceedings of the National Academy of Sciences, March 2013
2. Colorado State University – Tropical Meteorology Project, April 2013
• 2013 forecast: 18 tropical storms
– 9 will become hurricanes
• Typical year has 12 tropical
storms, 7 are hurricanes
2013 Atlantic Hurricane Season2
Frequency of disasters predicted to increase

7. Operational outages - a greater threat
A regional disaster is only one type of event that
impacts downtime
IDC Business Continuity Study
• The greatest threats came from power outages, security, and
telecommunications failures
• Near majority had to initiate an application or data recovery in
past 12 months
• Only 10% had to activate a data center recovery
• Only 6% experienced a facility loss.
Source:
IDC, The State of Business Continuity in End-User
Environments, April 2011, #227783

8. Which business services do you need to protect?
Which services will you prioritize?
• Essential IT applications: E-commerce, business applications,
email, customer relationship management, enterprise resource planning,
and accounting.
• Structured data: Core databases required for applications/services to
function.
• Network services: operations management, collaboration, marketing,
sales, credit card processing and access to shared or cloud services.
• Security: identity and access management, firewalls, and PCI
compliance.
• Voice services: customer care, call centers, and internal collaboration.

9. Comprehensive Business Continuity capabilities
from EarthLink
• IT Infrastructure Recovery
• Data Backup Recovery
• Database Recovery
• Network Service Recovery
• Security Recovery
• Voice Service Recovery
Regional Diversity

10. Disaster recovery of your data, applications and operating systems. An affordable cloud based
server that replicates your primary server environment and can be quickly scaled to fully
replace your primary servers to get your business back up and running.
IT Infrastructure Recovery

11. Take advantage of the cloud:
• Disaster recovery protection of data, applications and operating systems
• Continuous real-time replication
• Supports multiple IT environments - physical and virtual servers
• Fully managed service
• Minimal expense for replication server environment, no CAPEX
• Pre-configure failover environment – only pay for full resources if needed
• Geographic diversity in the event of a widespread disaster
• Failovers executed in 4 hours
• Replication and failover that continuously captures byte-level changes
as they occur
• Worry Free replication – automated and transparent (non-disruptive)
EarthLink Cloud Disaster Recovery

12. Data Backup Recovery
EarthLink Cloud Server Backup
• Instantaneous on-line access to data – replicated on disk, not tape
• Data remains intact and recoverable for disaster recovery protection
• Email confirmations of successful backups and/or errors
• Fully mirrored data replication across multiple SAN disks
• Wizard to set your own backup schedules and priorities
• Web portal to manage backups and view detailed reports
• Define your levels of backup – incremental, full system, and real time
• Best practices for data retention to satisfy compliance requirements

13. Data Base Recovery
EarthLink Cloud Hosting with Microsoft SQL Server 2012
• High availability
• Mirrored on 2nd server
• Instantaneous failover
• Advanced security

14. Network Service Recovery
• EarthLink MPLS
− MPLS reroutes traffic around points of
failure
• EarthLink Internet Connect
− Utilizes public internet connections as
alternate route, if MPLS connections down
• EarthLink Secure Remote Access
− Access private networks from any internet
connection, when primary networks/offices
offline
• Backup Access Options from Earthlink
− Managed router access with ADSL or
Wireless connectivity

15. Security Recovery
• Firewall support for all locations
on an MPLS Network
• Cloud-based firewall
EarthLink Hosted Network Security
Firewall Features:
• Stateful inspection
• NAT and PAT
• URL filtering
• Web content filtering
• Application control
• Intrusion detection and
intrusion prevention (IPS)
• Antivirus, anti-malware and
anti-spyware

16. EarthLink Hosted Voice
Hosted Voice is a fully managed enterprise class IP phone system.
Accessible from any Internet connection, so ideal as a business
continuity solution.
Limitless Office
Location Scalability
Remote
Worker
EarthLink
Support Center
Find Me
Follow Me
Metaswitch
Voice Service Recovery

17. EarthLink
SIP Trunking and PRI
Auto-Reroute
Load Balancing
Failover between
multiple IP PBXs
Failover to a 8xx
number if site fails
Voice Service Recovery

18. EarthLink SIP Trunking Disaster Recovery
Physical layer failover
• Automatic failover to secondary connection ONLY if primary connection
out-of-service
• Secondary connection to same or alternate location.
• Second connection is carrier neutral
Voice Service Recovery

19. Business Continuity Case Study
• Gelato, sorbet and frozen yogurt maker
• Headquartered in Florham Park NJ
• Oregon manufacturing plant
• Nationwide sales team & distributors
Ciao Bella Situation
Business Challenges
• Aging Servers, slow performance on
mission-critical applications
• Unreliable email provider, frequent outages
• No dedicated IT staff
• Controller spent too much time
troubleshooting IT infrastructure
“We needed a total refresh. Our
newest server was eight years old.”
Bob Serchuk, Controller, Ciao Bella.

20. The Solution
• All servers and applications on Cloud
Hosting platform in EarthLink Data Center
• Migrated entire NJ data center to EarthLink
• Migrated email to EarthLink Secure Email
Cloud Hosting & Secure Email
Business Benefits
EarthLink Data Center.
• Avoided $80K of CAPEX
• Improved application performance
• Increased security
• Reliable email service
• Eliminated need for local
maintenance contracts
“We saw a terrific increase in speed. It’s like
day and night. Updates which took hours
before, now only take five minutes”
Bob Serchuk, Controller, Ciao Bella.

21. Business Continuity in Action
• Superstorm Sandy hits NJ in
October 2012
• Two week power outage at NJ
headquarters
Superstorm Sandy
Ciao Bella stays in business
• Servers/applications and email stayed
fully operation in EarthLink Data Center
• Nationwide sales team able to submit
orders for production in Oregon
• Distribution centers able to ship &
invoice orders
“If we didn’t move to cloud services, we would
have been out of business during the hurricane.”
Bob Serchuk, Controller, Ciao Bella.

22. Business Continuity & Disaster Recovery Solutions
Protect your mission critical IT infrastructures, data, applications voice and
network services.
Customized Business Continuity Consultation
Let our Solution Engineers help you design a customized
business continuity solution.
Contact EarthLink Business:
1-800-957-4872 | earthlinkIT@earthlinkbusiness.com