The MICE Market as presented by Mike Fletcher, contributing editor of C&IT magazine to the members of association Visit USA

1. The Conference & Incentive Travel Market
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2. 18,500
The largest, most powerful,
circulation of UK C&I buyers

3. C&IT Perception Study
Overview
 C&IT is the market-leading magazine targeting the UK buyer of
conference and incentive travel products and services
• In 2004 C&IT consisted of four products. By 2009, the C&IT
portfolio had grown to more than 30 products, each of which is
designed to help you achieve your marketing objectives
 Our readers now spend in excess of £4bn a year on MICE products
 2,600 corporate buyers have reported taking business to the US
during the past five years

4. The Annual C&I State of the Industry Report
 Corporate and event agency buyers completed online
survey over a two-month period
 Backed up by face-to-face and telephone interviews
conducted throughout February and March 2011
 Most in-depth annual buyer study conducted of the UK
conference & incentive industry

5. C&I State of the Industry Report 2010: Key figures
 Average budget per head for conferences: £825
 Average budget per head for incentives: £1,678
 Average duration of overseas events: 2.9 nights

6. C&I State of the Industry Report 2010
Corporates interviewed included:
 Google
 Schroders
 Santander
 Honda
Agencies interviewed included:
 Jack Morton Worldwide
 Motivcom
 World Events
 Line Up

11. Stateside Guide: December 2010
NEW YORK ADVERTISEMENT FEATURE INTRODUCTION
Marriott Marquis in Times Square
Boasting the accolade of New York’s only revolving rooftop restaurant,
The View sits a vertigo-inducing 48 storeys above the city, affording a
panoramic vista across Times Square, the theatres of Broadway and the city
skyline. Rotating a full 360O turn every hour, the restaurant and lounge bar
can be hired for private events and dishes of the day include American
classics such as NY strip followed by cheesecake. Right: the Mandarin
www.theviewny.com Oriental’s tea
lounge; below: Las
Vegas Convention
NYC’s
Center; below, Strip lights
right: Qua Roman Las Vegas,
Baths & Spa at convention
Caesars Palace destination
of choice
high life Back in the game
W
In the crowded streets of Manhattan hen Aibtm and Imex America were announced, Top tip
it’s sometimes necessary to head upwards Top of the Rock Observation Deck Yasmin Arrigo UK event planners were quick to compare the The Department of
See it, believe it
appeal of Baltimore, with its inner harbour and Homeland Security
to find the unique event space you’re Fans of city sleek should head to the Rockefellar Centre explains how and prime mid-Atlantic location and Las Vegas, announced that
looking for. By Yasmin Arrigo to check out the two event venues at the Top of the Rock Main: the Las
Vegas skyline, why the USA is with its vast convention space and hedonistic applications for an
Observation Deck. For a garden party with a difference, nightlife. However, the announcement of these Electronic System for Travel
enjoy the outdoor space at the 620 Loft & Garden. The including the new returning to two shows pointed to a larger trend – both the Authorisation (ESTA) to
CityCenter
pretty manicured lawn and reflection pool sit beside the the radar of UK rising importance of the C&I dollar from US groups, and the return of enter the US, under the 90-
Eden Rooftop top of the historic St. Patrick’s Cathedral and the soaring development;
left: Grand Canal event planners
Stateside destinations as desirable backdrops for UK event planners. day Visa Waiver Programme,
L
tower of 30 Rockefeller Plaza, while the minimalist Indeed, with Cisco, Schroders, Jaguar and Apple all hosting events now cost $14. Visitors
Large groups of up to 450 can hire the Eden Rooftop, a wooden- interior space can provide a blank canvas for receptions shoppes at the in the States over the past 18 months, it’s fair to say the USA is enjoying should register at the ESTA
Venetian; far left:
floored terrace with wicker seating, chaises longs and impressive of up to 165 delegates. Meanwhile, the trendy Weather Combining world-class as Vegas is one of those destinations service from Heathrow in 2009 and Virgin
Red Rock Canyon
something of a renaissance. A large boost has certainly come from the website (esta.cbp.dhs.gov)
circular leather banquettes, creating a hip hideaway by 8th Room features floor to ceiling windows soaring 25 feet, that has to be seen to be believed. Atlantic, which already flies direct from growing popularity of classic business hubs, such as New York, being at least 72 hours prior to
Avenue. Run by Crest plus private access to two open-air terraces. Receptions entertainment options Where else in the world can you take a Gatwick daily, has also announced it will be seen by corporates as justified destinations for events. travel. Once approved it
Events, the venue offers a for up to 300 can be arranged while seated dinners and with top-notch business ride up the Eiffel Tower, float on a launching direct flights from Manchester San Francisco is also a favourite, says Sherri Beck, Jack Morton lasts for two years.
hi-tech DJ booth while banquets suit groups of 120. gondola through Venetian canals, fly from April 2011. The twice-weekly service will The Big Five: Top US Worldwide’s vice president director of operations, logistics. “Although
menu options include www.topoftherocknyc.com/events
facilities, no other city on over the Grand Canyon, feast on gourmet fare operate on Thursdays and Sundays. C&I destinations rates may be a bit higher than other cities, the city itself offers so much
specialty food stations, the planet mixes work and at a celebrity chef restaurant and catch a hit The city is also constantly refreshing its New York and is especially a draw for groups in the tech industry.”
musical in a single day? offer, with new hotels and unique event has proved that luxury development on a many of the malls based within the hotels on stunning canyons, lakes and desert scenery,
gourmet barbecues or play like Las Vegas Miami And as C&IT readers report a return to overseas travel, with
the popular New Manhattan Penthouse on 5th Avenue It’s also a destination that is ‘serious about spaces opening all the time. MGM Resort grand scale can also be sustainable, with the the main strip, delegates can nip in for a ideal for team-building and incentive
Vegas strong interest in long-haul destinations from the automotive and
England lobster bake. business’. When it comes to event facilities International’s $8bn CityCenter project project having earned its sixth Leadership in quick impulse purchase between meetings activities. Explore nearby Red Rock Canyon, financial sectors in particular, DBMT managing director David
www.cresteventsnyc.com Rising high above 5th Avenue and on the doorstep of Union and services, few places can match the sheer opened its doors last December. The vast Energy and Environmental Design (LEED) or spend an afternoon perusing at leisure. take a helicopter flight over the Hoover Dam San Francisco Bottrill agrees that the US is becoming a popular choice once
Square, the Manhattan Penthouse affords dramatic views size and opulence on offer in Las Vegas. The complex occupies 67-acres on the Strip, rating, the highest LEED achievement by any If it’s pampering you’re after, the spas in and Grand Canyon, or for the adrenalin Chicago more: “Clients are committing to trips for next year and the
across the city from its soaring arched windows. Boasting city hosts more than 19,000 meetings, between the Bellagio and Monte Carlo, and is hotel, retail district or residential Las Vegas are large, lavish and luxurious. All junkies, drive a NASCAR at the Las Vegas Source: citmagazine.com perception of long-haul travel isn’t so much of an issue any more.”
old-school glamour, with its classic ballroom and oak conventions and incentive programmes the most expensive privately funded development in Las Vegas. the major properties on and off the Strip Speedway or ride a zip trek at Boulder City.
herringbone dance floor, the venue can welcome groups of annually, ranging in size from ten to more construction project in US history. The new 2,995-room Cosmopolitan casino- feature spas, offering delegates a haven The Las Vegas Convention and Visitors
225 to enjoy the sights, from Wall Street to Brooklyn. than 100,000 attendees. Its centrepiece is the 61-storey Aria Resort resort will open in December 2010. away from the hustle and bustle of the city. Authority is the ultimate authority on Las
EDEN ROOF PHOTO: COURTESY OF TISHMAN SPEYER BART BARLOW
www.manhattanpenthouse.com Las Vegas, which has hosted the largest & Casino, which offers more than 4,000 Partnering with Marriott International’s But it’s after dark that the Strip really Vegas, offering a free and impartial service to
number of North American trade shows for
16 years in a row, offers 910,000m2 of
rooms, a casino and convention and meeting
facility, as well as a luxury spa with 62
Autograph Collection, it will feature two 50-
story towers across more than eight acres of
comes alive. Las Vegas is a haven for foodies,
with celebrity chef haunts at every turn.
help planners create their perfect event.
From suggested itineraries and local supplier
USA IN VOGUE
Mandarin Oriental convention and exhibition space, 150,000 treatment rooms, dining experiences by land, each featuring oversized residential Wolfgang Puck has four eateries in the city, coordination to full-blown RFP distribution,
Life In Motion Group launches 2010. Other past Meeting Professionals Jaguar appointed Imagination
hotel rooms, and is home to three of world-renowned chefs and featuring Viva style living space and expansive private Nobu Matsushisa manages Nobu at the Hard we are here to help.
America’s ten largest conference venues – Elvis by Cirque du Soleil. terraces. Resort features include 45,000m2 Rock Hotel & Casino, and Michael Mina’s in New York and London, with clients include International (MPI) will hold its to create seven events at
If your delegates need less of the urban jungle, and more of a the 15,935m2 Mandalay Bay Convention CityCenter also includes Vdara Hotel & of state-of-the-art convention and meeting Seablue Nobhill can be found at MGM Grand. the US office headed up by ex- Oracle and salesforce.com 2011 World Education Congress Pebble Beach Concours
garden-within-a-city backdrop, opt for the Mandarin Oriental Center, the 167,225m2 Sands Expo and Spa, an all-suite boutique hotel with a non- space, casinos, world-class shopping, a spa, The city is also brimming with places to party CONTACT Leading Hotels of the World 27.1.2010 (WEC) at the Orange County d’Elegance in California.
New York. The epitome of style, this hotel sits high above Convention Center and the 213,676m2 Las gaming, smoke-free environment, and the three unique pool experiences and multi- and overflowing with cocktails, while taking Las Vegas Convention and Visitors group sales managing director Convention Center (OCCC) in The key sponsor hosted 900
Columbus Circle with calming views across Central Park. Vegas Convention Center. So it’s no surprise Mandarin Oriental Las Vegas, a 47-storey level integrated nightclubs. in a live show is a must. From showgirls and Authority Thorsten Meier. FICO World 2010, the software Orlando, Florida. The USA’s delegates at the week-long
Event planners can choose from the chic pillarless ballroom for that the destination will host Imex America in non-gaming hotel featuring the unique Sky Outside the meeting room, there are musicals to illusionists and mega-music, Contact Russell Meara, account director 5.1.2010 provider’s conference, took second largest conference August event, which included
groups of up to 600, with its views across the Manhattan October 2011, the US spin-off of the popular Lobby and Crystals, a 46,000m2 retail and activities to suit all tastes in Vegas, from there is something to suit all tastes. Tel +44 (0)20 7367 0979 place at the Intercontinental space was chosen partly for a reception at the Monterey
skyline or book the Lotus Suite, which suits meetings for 90 European trade show for the MICE market. high-end designer stores and restaurants. riding the roller coasters, having a flutter in Once the thrills of the Strip have been Email russellm@hillsbalfour.com Apple launched the iPad at the Miami in April 2010, attracting its CSR Jet Centre and a party at The
delegates and overlooks the Hudson River. For UK groups, Las Vegas has never been CSR-conscious event planners will be one of the casinos or shopping ‘til you drop. exhausted, groups need only head a few Web www.visitlasvegas.co.uk Yerba Buena Center for the Arts 639 delegates, up 25% on 2009. credentials. Beach Club.
www.mandarinoriental.com/newyork easier to get to. BA launched a daily direct pleased to learn that the CityCenter project The city is a shoppers’ paradise and with miles outside the city to be surrounded by www.lvcva.com/meetings in San Francisco in January 25.5.2010 29.7.2010 26.2.2010
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12. What type of organisation do you work for?
• Corporate: 37.8% Corporates:
BBC, Canon Europe, Rolls
• Agency: 32.4% Royce, Abbey Life Assurance,
Indesit, Pfizer, Hallmark Cards,
• Association: 5.4% Canon UK, Aviva, Experian
• Other: 21.6% *
Agencies:
Zibrant, Banks Sadler, Line
Up, WorldEvents, Euro RSCG
Skybridge, TRO, Oxford
* DMCs, representation, consultants, hospitality
agents, venues
International,

13. Do you organise US incentive programmes?
Most popular destinations:
New York; Miami; San
51.4% 48.6%
Francisco; Washington DC; San
Diego; Texas; Las Vegas;
Scottsdale AZ; Florida; Atlanta;
Detroit; Boston
No Yes

14. Where in the US would you host your
American Dream incentive programme?
Other destinations received one vote including:
Denver, Nashville, Washington DC, San Diego,
Seattle, Houston

15. Top 10 American Dream incentive activities

16. Our survey said:
• “Rooftop tour of the John Hancock Observatory”
• “Whale watching”
• “Climb the Golden Gate Bridge”
• “A broadway show & dinner with the stars”
• “Be cast as an extra in an American TV show”
• “Sightseeing with a difference”
• “Meet politicians, FBI, broadway actors, cowboys”
• “Gastronomic city tours / gala dinners / fine dining”

17. Our survey also said:
• “Horse riding and cowboy experiences”
• “Personal shopping experience at Bloomingdales”
• “Back-stage tours of TV, theatre, sports stadia”
• “Learn to surf, fish, play baseball, kite-surf, jet-ski”
• “Sex & the City, Alcatraz, Grand Canyon, Mardi Gras”
• “Learn to play poker, blackjack, roulette, craps”
• “Driving: Off-road, ATV, Speedway, road-trip”
• “Spas, relaxation, cycling tours, the beach”

18. Thank you