Our client, an Author, wanted us to market their book – Refugee Changemakers, that is a collection of 13 incredible real-life stories of hope and optimism. The book is about how this abandoned community fought the toughest battle of uncertainty in a new land.
Their stories of survival deserved to be heard and what better channel to communicate a story other than Instagram. Getting sufficient reach through organic posting is not always attainable, so we decided to piggyback on an influencer to get the word out.
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How to hold an instagram giveaway
1. How to hold an Instagram
Giveaway
Aarrrmor Digital
10.06.2019
2. Contests seem passe, but doing it thoughtfully still works…
Read on…
We went back to basics, to driving engagement through
contests. And guess what, it still works
Our client, an Author, wanted us to market their book –
Refugee Changemakers, that is a collection of 13 incredible
real-life stories of hope and optimism. The book is about
how this abandoned community fought the toughest battle of
uncertainty in a new land.
4. We identified a relevant and popular Instagram book blogger
called ‘Storypals’, who was generous enough to run a book
giveaway contest for us through her handle.
The goal was to boost awareness of the book and increase
followers on the Refugee Changemaker’s Insta handle.
Some Campaign Deets:
5. Aarrrmor Insights
We realise from our past
work that one post
published by the
influencer would generate
only limited engagement.-->
6. Aarrrmor Insights
So, we ran a simple
contest that lasted a week
and the outcome was more
than what we had expected.
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7. Contest Idea:
Ask storypal’s followers
to like the post and tag 3
of their friends who
inspire and motivate them.
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8. Outcome
● 3809 Impressions
● 638 Accounts Reached
● 129 Participants
● 3 Winners
Bonus: We got 2 book reviews organically, without
expectation
9. Want to up your Instagram game? Hire us to organise your giveaway for brand awareness,
Email: mili@aarrrmor.com
If you have questions on this campaign, feel free to DM us on Twitter / Facebook.