1. Get on the map! Is The Road To Success Paved With Location Based Services? #11NTCLBS Estrella Rosenberg Joe Waters John Haydon Dan Michel

2. Estrella Rosenberg Founder, Big Love Little Hearts Host, 501 Mission Place AdventuresInPhilanthropy.com Big-Love.org 501MissionPlace.com @charityestrella @BigLoveLtlHrts #11NTCLBS

3. Joe Waters Director of Cause Marketing, Boston Medical Center Author, Cause Marketing For Dummies SelfishGiving.com @joewaters #11NTCLBS

4. John Haydon Founder, Inbound Zombie Co-Host, 501 Mission Place InboundZombie.com JohnHaydon.com 501MissionPlace.com @johnhaydon #11NTCLBS

5. Dan Michel Digital Marketing Manager Feeding America FeedingAmerica.org @dpmichel #11NTCLBS

6. What are Location-Based Sevices? #11NTCLBS

7. #11NTCLBS

8. Is The Road to Success Really Paved With Location-Based Services ? #11NTCLBS

9. Case Study: #100X100 a foursquare success story #11NTCLBS

10. 1 in 100 children are born with a heart defect. April 10 th is the one hundredth day of the year. #100X100 – 1in100 on the 100 th day of the year. #11NTCLBS

11. Late April 9th we had an army of volunteers leave a tip at 600 locations on Foursquare in major cities across the country. #11NTCLBS

13. Three Separate Audiences #11NTCLBS

15. We tied statistics with the hashtag

16. a donor matched $1 per use of the hashtag picture

17. We raised $25,000 in 24 hours Funding lifesaving heart surgery for 12 children! #11NTCLBS

18. Almost 1,000 people contacted their Senator or Congressman/woman and told us about it! #11NTCLBS

19. What worked ? Collaborating with other groups in our cause space and asking for help Using pictures in tweets and on facebook throughout the day to let people know what using the hashtag was translating to: a life saved! Creating a microsite rich with information we wanted them to know about this campaign Being clear in what we wanted people to do Allowing people to use the hashtag where they were (foursquare, twitter or facebook) Involving people at #10NTC #11NTCLBS

20. What didn’t work ? We didn’t create a way to capture all our new support. By not having a newsletter sign-up on the microsite, we put too many hurdles in place for all but the most committed of our new supporters and friends. We didn’t use a dashboard like Radian6 to get a true look at where all this activity was leading. We could have applied for a grant with them and gotten it at no charge! #11NTCLBS

21. Is The Road To Success in Boston? Joe Waters , Cause Marketing for Dummies #11NTCLBS

22. Leaderboard – 12/09

23. Check-in Donations – 3/10

24. Check-in Donations – 1/11 Complete Challenge = $5 for $5 Match

25. Badges

26. Loyalty Programs #11NTCLBS

27. Mobile Payments #11NTCLBS

28. 4 Practical Tips: Use LBS as an enhancer. Use LBS as is. Use LBS with the right demographic. Use LBS to build credibility. #11NTCLBS

29. Is The Road To Success on Facebook Places? John Haydon , Inbound Zombie #11NTCLBS

30. What Is Facebook Places ? A location-based mobile application that… Allows users to check-in to places they hang out… And share that info with their facebook friends.

31. What Is Facebook Places ? Following is a fictionalized example to demonstrate how Facebook Places allows friends to connect in the real world.

32. Kurt and I attend a huge bake sale event sponsored by “Muffin Mania” to raise money for a local nonprofit. #11NTCLBS That’s us right there!

33. We want to find our good friend Jane but the crowd is huge and we’re not sure if she has arrived yet or not. #11NTCLBS There’s Jane!

34. We use my iPhone to log into the Facebook Application and find “Muffin Mania” listed nearby. #11NTCLBS There’s Muffin Mania!

35. I see that Jane has already checked-in to the Muffin Mania venue on Facebook Places. #11NTCLBS There’s Jane! There’s us!

36. Kurt and I also check into “Muffin Mania” and tag Jane who gets a message on her phone. We meet up and have a great time at the event! #11NTCLBS There’s Jane! There’s us!

37. Meanwhile, all of our collective Facebook friends are exposed to an amazingly cool event that they weren’t aware of before! #11NTCLBS

38. How does Facebook Places work on an iphone? #11NTCLBS

39. How does Facebook Places work on an iphone? #11NTCLBS Log in to the Facebook application

40. How does Facebook Places work on an iphone? #11NTCLBS Click on the “ Places” icon

41. How does Facebook Places work on an iphone? #11NTCLBS You’ll see the latest activity from your friends.

42. How does Facebook Places work on an iphone? #11NTCLBS Click on “ Check In” to check-in.

43. How does Facebook Places work on an iphone? #11NTCLBS You can check-in to a venue that’s been added by another user…

44. How does Facebook Places work on an iphone? #11NTCLBS Or you can add a new venue.

45. How does Facebook Places work on an iphone? #11NTCLBS Enter the Name and Description.

46. How does Facebook Places work on an iphone? #11NTCLBS Then click “ Add”.

47. How does Facebook Places work on an iphone? #11NTCLBS When you click “Add” you automatically check-in

48. How does Facebook Places work on an iphone? #11NTCLBS Your activity shows up in the main feed.

49. How is Facebook Places different from foursquare or Gowalla ? #11NTCLBS Facebook Places arrives in a market that’s already educated. Facebook Places’ network dwarfs foursquare and Gowalla in both quality and size.

50. Why Should I Care ? #11NTCLBS 50% of active Facebook users log in daily . Facebook Places is a way to spread awareness about your organization during an event as it’s happening .

51. How can I use Facebook Places to promote my NonProfit? #11NTCLBS Don’t let shiny replace strategy .

52. How can I use Facebook Places to promote my NonProfit? #11NTCLBS Work with local businesses .

53. How can I use Facebook Places to promote my NonProfit? #11NTCLBS Leverage events you’re already having (pledged donations per check-in: Pepsi/SXSW ).

54. How can I use Facebook Places to promote my NonProfit? #11NTCLBS Give your event participants a stage (read Dan Zarrella ).

55. How can I use Facebook Places to promote my NonProfit? #11NTCLBS Make it real like the University of Kentucky did.

56. How can I use Facebook Places to promote my NonProfit? #11NTCLBS Look into QR Codes .

57. How can I use Facebook Places to promote my NonProfit? #11NTCLBS Start using Facebook Places!

58. Is The Road To Success on Waze ? Dan Michel , Feeding America #11NTCLBS

59. #11NTCLBS

60. #11NTCLBS

61. #11NTCLBS

62. #11NTCLBS Feeding America Food Drop Location Icon

63. What else can you do to Get On The Map? #11NTCLBS

64. Brand Pages

65. Brand Pages

66. Badge Promotions #11NTCLBS

67. Badge Promotions #11NTCLBS

68. Badge Promotions #11NTCLBS

69. Badge Promotions #11NTCLBS

70. Event Promotions

71. Event Promotions #11NTCLBS

72. Raise Awareness #11NTCLBS

73. So…Is The Road to Success Really Paved With Location-Based Services ? #11NTCLBS

74. BUT…. #11NTCLBS Remember that Location-Based Services are just one tool in the Social Media toolbox. Social Media is just one tool in the larger Development or Marketing toolbox. Basics must be in place first!

75. More Questions ? #11NTCLBS On Twitter: @charityestrella @joewaters @johnhaydon @dpmichel

76. More Questions ? #11NTCLBS www. 501MissionPlace .com www. SelfishGiving .com

77. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCLBS to 69866. ONLINE Use 11NTCLBS at http://nten.org/ntc/eval