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What Donors Really Do Online: Nine Years of Fundraising Data from 1.8 Million Donors Uncovered and Interpreted (11NTCDonorweb)
- 1. What Donors Really Do Online: Nine Years of Data from 1.9 Million Donors # 11NTCDonorweb Katya Andresen
- 2. by Network for Good and TrueSense Marketing The Online Giving Study A Call to Reinvent Donor Relationships
- 3. About the Study Scope: $381M in giving | 3.6M gifts | 66,470 nonprofits | 1.88 M donors | 7 years Charity websites, social networks and giving portals powered by Network for Good www.OnlineGivingStudy.org
- 6. Where Donors Gave Online in 2009 These are interesting…
- 7. When People Donate Online Maybe you’re giving right now…
- 8. The Online Giving Experience www.OnlineGivingStudy.org
- 10. Personality Matters! Strong Relationship, Highest Value Donors started higher and gave 38% more over time on branded vs. generic pages A Little Personality Goes a Long Way Repeat giving by donors acquired through generic giving pages is 66.7% lower than for charity-branded pages.
- 11. Donors and Jorts Prevalence www.OnlineGivingStudy.org Source: blog.stanfordreview.org
- 14. Donor Attitudes toward U2 www.OnlineGivingStudy.org
- 15. The Spiky Nature of Online Giving www.OnlineGivingStudy.org
- 16. December and Disasters Dominate December is the strongest giving month for most organizations—it’s even more so online. Further, it’s the last days, and even last hours, that make the difference.
- 18. The Impulse Effect of Disaster Giving
- 19. Portal Giving Performs During Disasters
- 20. So that’s nice data. Now what? www.OnlineGivingStudy.org
- 21. The obvious: Ask for recurring gifts, and ask for donations the last week of December.
- 22. Less obvious: Giving (even online) is emotional. Create an emotional experience.
- 24. Giving is personal. Be relevant.
- 26. Giving is above all about happiness and hope. SaveTheChildren.org
- 27. “ Most fundraisers probably don’t think of themselves in the business of selling happiness to donors, but that is ... their job.” M.A. Strahilevitz
- 28. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCDonorweb to 69866. ONLINE Use 11NTCDonorweb at http://nten.org/ntc/eval
Notas del editor
- Limitations: only on NFG platform, doesn’t differentiate what nonprofits are doing to affect donor behavior beyond the giving transaction
- This data is interesting, but not necessarily actionable.
- This is a joke – too many graphs are boring, so a threw in a couple from GraphJam for comic relief.
- Another humor break.
- Limitations: only on NFG platform, doesn’t differentiate what nonprofits are doing to affect donor behavior beyond the giving transaction