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VIEWS TO SOCIAL MEDIA



INSCO - Innovation in Sourcing Competencies / Aalto University
                    LinnaBikeShop & Cafe
                        November 2011
                         Minna Takala
WHAT IS SOCIAL MEDIA ?
… tools?
… OR BETTER CONNECTIONS
Session in SoMeTime2011 with RLabs




        http://bambuser.com/channel/somestudio/broadcast/1729626
Challenge ...


Have you used
social media ?



   EFQM 2009
   Quality & Web 2.0
   session in Paris, France
Use of Social Media in Business
  INSCO Research themes & work packages

    1 Collaboration practices in early phases
2 Management of innovation focused relationships
        also with SMEs and microbusinesses
       3 Practices for indirect sourcing
     4 Use of demos, prototypes and pilots

  5 Collaboration with developer communities,
        innovation networks and living labs
         6 Possibilities of crowdsourcing
1 Collaboration practices in early phases                                    1




                  http://www.flickr.com/photos/jarodcarruthers/4605945867/
1
                  How to collaborate with
                  suppliers in early
                  phases of new product
                  and service
                  development?

                  More concretely what
                  are the practices and
                  conditions for success?

                  Which factors influence
                  which outcome will
                  emerge?

www.alibaba.com
2 Management of innovation focused
relationships also with SMEs and     2
microbusinesses
2
                                     RELATIONSHIP
                                      Transactional
                                            &
How to manage innovation focused      Project based
relationships also with SMEs and
microbusinesses?                            &
What are the special elements that   Process based
need to taken into consideration
when supplier relationships are             &
asymmetrical?
                                         Special
3 Practices for indirect sourcing   3
How can innovation be applied to indirect sourcing practices?
More concretely – how can new relationships
                                                                3
can be used to support global indirect sourcing?
4 Use of demos, prototypes and pilots                                                                 4




http://www.makerbot.com/


                           http://www.eurekamagazine.co.uk/article/Default.aspx?articleid=32015&img=0
How can demos, prototypes and pilots be used in
supplier relationships to enhance better understanding
of desired outcomes and also speed of development?       4
5 Collaboration with developer commu-
nities, innovation networks & living labs
                                            5




www.rlabs.org
How to apply successfully collaboration with developer
communities, innovation networks and living labs in
sourcing context?
What are the implications for practical applications in
                                                          5
sourcing context?
6 Possibilities of crowdsourcing   6
What are the emerging possibilities of crowdsourcing?

More concretely, when, where and how crowdsourcing      6
is used and could be used for sourcing?
INSCO -project - some basic info
Research Approach - Case studies, development projects and
  benchmarking of new practices

International partners Meraka Institute, CSIR & RLabs South
   Africa; Tokyo Tech, Japan; Kaserat University, Thailand

Industrial partners Teleste, Konecranes, NSN

Schedule on-going - > 31.6.2012

Research team Aalto University prof Eero Eloranta +team
  Oulu University prof Harri Haapasalo
  + team international partners
Linna BikeShop & Cafe
 Hämeenlinna, Finland
… experimenting, testing,
           developing with customers ...




… www.twitter.com/LinnaBikeShop ... www.facebook.com/LinnaBikeShop … webpages … maps..
        … blog … events... bikerides … workshops … community .... local charity.
Minna Takala
                    www.minnatakala.com -
    Twitter/@MinLii & @INSCOproject & @LinnaBikeShop
SlideShare/MinLii, Delicious/MinLii, SecondLife/ MinLii Hanson

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Views to social media minna takala_icsc_2011

  • 1. VIEWS TO SOCIAL MEDIA INSCO - Innovation in Sourcing Competencies / Aalto University LinnaBikeShop & Cafe November 2011 Minna Takala
  • 2. WHAT IS SOCIAL MEDIA ? … tools?
  • 3. … OR BETTER CONNECTIONS Session in SoMeTime2011 with RLabs http://bambuser.com/channel/somestudio/broadcast/1729626
  • 4. Challenge ... Have you used social media ? EFQM 2009 Quality & Web 2.0 session in Paris, France
  • 5. Use of Social Media in Business INSCO Research themes & work packages 1 Collaboration practices in early phases 2 Management of innovation focused relationships also with SMEs and microbusinesses 3 Practices for indirect sourcing 4 Use of demos, prototypes and pilots 5 Collaboration with developer communities, innovation networks and living labs 6 Possibilities of crowdsourcing
  • 6. 1 Collaboration practices in early phases 1 http://www.flickr.com/photos/jarodcarruthers/4605945867/
  • 7. 1 How to collaborate with suppliers in early phases of new product and service development? More concretely what are the practices and conditions for success? Which factors influence which outcome will emerge? www.alibaba.com
  • 8. 2 Management of innovation focused relationships also with SMEs and 2 microbusinesses
  • 9. 2 RELATIONSHIP Transactional & How to manage innovation focused Project based relationships also with SMEs and microbusinesses? & What are the special elements that Process based need to taken into consideration when supplier relationships are & asymmetrical? Special
  • 10. 3 Practices for indirect sourcing 3
  • 11. How can innovation be applied to indirect sourcing practices? More concretely – how can new relationships 3 can be used to support global indirect sourcing?
  • 12. 4 Use of demos, prototypes and pilots 4 http://www.makerbot.com/ http://www.eurekamagazine.co.uk/article/Default.aspx?articleid=32015&img=0
  • 13. How can demos, prototypes and pilots be used in supplier relationships to enhance better understanding of desired outcomes and also speed of development? 4
  • 14. 5 Collaboration with developer commu- nities, innovation networks & living labs 5 www.rlabs.org
  • 15. How to apply successfully collaboration with developer communities, innovation networks and living labs in sourcing context? What are the implications for practical applications in 5 sourcing context?
  • 16. 6 Possibilities of crowdsourcing 6
  • 17. What are the emerging possibilities of crowdsourcing? More concretely, when, where and how crowdsourcing 6 is used and could be used for sourcing?
  • 18. INSCO -project - some basic info Research Approach - Case studies, development projects and benchmarking of new practices International partners Meraka Institute, CSIR & RLabs South Africa; Tokyo Tech, Japan; Kaserat University, Thailand Industrial partners Teleste, Konecranes, NSN Schedule on-going - > 31.6.2012 Research team Aalto University prof Eero Eloranta +team Oulu University prof Harri Haapasalo + team international partners
  • 19. Linna BikeShop & Cafe Hämeenlinna, Finland
  • 20. … experimenting, testing, developing with customers ... … www.twitter.com/LinnaBikeShop ... www.facebook.com/LinnaBikeShop … webpages … maps.. … blog … events... bikerides … workshops … community .... local charity.
  • 21. Minna Takala www.minnatakala.com - Twitter/@MinLii & @INSCOproject & @LinnaBikeShop SlideShare/MinLii, Delicious/MinLii, SecondLife/ MinLii Hanson