Linkedin is the largest professional network in the world, learn how to create successful advertising campaign.

1. Linkedin Advertising
Where business happens !!!

2. Target Audience & Market Share
Connect with the world's largest audience of active, influential professionals

3. Targeting Features
“If you have a target, you will walk more lively even in the middle of a desert!”

4. Where Ads Display
Ads appear to your target audience when they visit various pages on Linkedin

5. Ads Placements
 Profile Page – You see others profile
 Home Page – Sign in to LinkedIn.
 Inbox – Messages and invitation
 Search Page – Results when search a member
 Groups – View pages in their group
 Text link – Top of the home page
 Audience Network ( Ads on partner sites)
Up to 3 LinkedIn Ads are shown in each ad placement on the website.

6. Best Practices
 Create great ads with powerful copy and relevant
images
 Target your ads to a specific audience
 Split-test different variations of your campaign
 Budgets and bidding—spend your money
strategically
 Measure the performance of your ads

7. Display Ads
• Display ads reach an action-oriented, professional audience in a
context has an high impact
• Format :300X250,160X600,728X90 & Textlinks

8. Content Ads
A format that moves beyond advertising to become a part of the exchange of knowledge
and ideas, content ad unit distributed in five different formats including blog posts, case
studies, white papers and video for your target audience

9. Group Ads
Create your own exclusively branded discussion forum:
A targeted environment establishes your company’s expertise and builds a
active group of people endorsing your brand, since you are a sponsor

10. Social Ads
A powerful channel that uses social endorsement to spread awareness, build credibility
and drive response, members can choose to recommend your products themselves,
and share the ad across their network.

11. Sponsored Polls
Let you conduct market research while creating awareness for your brand. You can
uncover customer preferences, change perceptions about your company's thought
leadership, and, because the poll results page is exclusively yours.

12. Bids & Budget
 LinkedIn requires a min budget of 500-INR per day
and 100-INR per click (Google has no such
minimums)
 Cost-per-click (CPC) and Cost-per-thousand-
impressions (CPM)
 As a benchmark, LinkedIn says click through rates
above 0.025% are good.

13.  A Detailed Profile Is A Strong Profile
 Customize Your Profile URL
 Use LinkedIn Badges On Your Website
 Be Active In LinkedIn Groups
 Personalize LinkedIn Email Requests
 Add LinkedIn To Your Email Signature
 Connect LinkedIn With Twitter
 Give a Recommendations to others
 Add your Company Profile
 Research about competitors

14. Questions

15. Thank You
By Rajesh Basavaraj
Cell: +91-9060551333
Email :rajeshbasavaraj@outlook.com
http://in.linkedin.com/in/rajeshbasavaraj