The document summarizes a social media campaign run by HomeShop18 and Samsung Mobiles in India to promote the Samsung Galaxy SIII smartphone. The campaign leveraged Facebook and Twitter over 3 days and resulted in over 10 million total impressions and outreach. On Facebook, it received nearly 8,000 entries with over 66,000 shares. On Twitter, it trended for 3 days in India and received over 2,500 retweets of the most popular tweet. The campaign was successful in driving fans, followers, and traffic to HomeShop18's website.
2. Campaign Objective
Leverage HomeShop18.com and Samsung Mobiles‟ association via
Social Media
Increase traction on Homeshop18.com
Create plenty of buzz and outreach via Twitter
3. Campaign Result
7899 Entries 8871
Mentions
66422 Shares
15602 Impressions
10,60,582
11994 Fans Increase Total Outreach
1 Winner
4. What we did on Facebook?
• Asked users 5 questions, about SIII & Homeshop18.com
• & a reason on „Why They Deserved an SIII‟
• Gave users 5 clues which lead to the Facebook Timeline or onto
the website
• The faster to answer & the wittiest reason to win was our Winner!
5. How we promoted the SIII
Average interactions on each Samsung Galaxy SIII Post - 1500
7. Winner’s Entry on Facebook
Winner‟s Name – Bhavyash Ag
Time – 20 seconds
Winner‟s Reason to win–
“1. My pet's name is SAM.
2. A very grumpy uncle bought one off the store... need
to show him that e-shopping is cool too ;)
3. This would be my eighth product off HomeShop18...
Only this ones going to be FREE!!! :D”
9. What we achieved on Facebook?
Excitement amongst Fans, Followers & Audiences across digital
• 7,899 Entries with 66000+ viral Shares
• Addition of 10000+ fans on Facebook (Organic)
• 3000+ clicks on HomeShop18‟s website via the Samsung Application
• Brands working together on social media is the new wave. #MindShift
• 2,00,000+ outreach on Facebook via Posts
• About 9,00,000+ viral outreach via the application
11. What we did on Twitter?
The Campaign was run over a period of 3 days & had 3 Tasks
Task 1 - Follow and RT
Task 2 - Tag a friend who you think deserves to win the S3
12. Campaign Flow
Task 3 – Share pictures of things you consider to be
lucky for you
13. Insights
Follower Increase
Total Buzz Created for
@Homeshop18
The World Wanted to Win
14. Trended for 3 days, across India
Started Trending in India and a
few other cities in less than
30minsof announcing the
contest
15. What got the Maximum RTs?
Received +2500 ReTweets
19. How Popular was our Campaign?
@HomeShop18 & #S3FromHomeShop18
were the topmost resonant topics making them the most
Popular topics for all 3 days
20. What We Achieved via the Campaign
• Buzz about Homeshop18.com & the campaign
• Addition of organic fans & followers
• 3000+ clicks on HomeShop18‟s website via the Samsung Application on
Facebook
• About 20,00,000+ viral outreach via the campaign
• Successful implementation of social media associations, which we believe is
the future of social media success. #MindShift