In conjunction with the LavaCon conference, MindTouch and LavaCon set out to identify the Top 25 Content Strategists working in the industry today. These are our next corporate rock stars. This presentation is a sneak peek at the Top 25, a list of #'s 25-11. The Top 10 will be announced at LavaCom, part of Mark Fidelman's keynote on October 1, 2010. Check back here for an updated version of this presentation after that date.

1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists The Next Corporate Rock Stars

2. Why Did We Build This List? Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and ultimately, most importantly, create engaged communities.

3. How Did We Arrive at the Top 25? Working together, MindTouch and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists

4. How Did We Arrive at the Top 25? We measured reach….

5. How Did We Arrive at the Top 25? … and influence

6. How Did We Arrive at the Top 25? We also considered how often they drive new conversations on Content Strategy…

7. How Did We Arrive at the Top 25? …and their involvement with standards bodies

8. How Did We Arrive at the Top 25? With an objectiveweighting and scoringsystem, we built our list.

9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars

10. Number 25 Jennifer Palmer Creative Lead, Content Strategist Walt Disney Parks and Resorts Online

11. Number 24 Sarah Ellen Nelson Close2Open

12. Number 23 Maxwell Hoffman Director at Globalization Partners International maxwellhoffman

13. Number 22 Sarah Marx Cancilla Content Strategy, Facebook

14. Number 21 Ruth Kaufman Digital Strategist Razorfish mapkid

15. Number 20 CorinneSchmid, ECMm Director, Product Marketing Open Text itzCorinne

16. Number 19 Anne Handley Chief Content Officer MarketingProfs.com MarketingProfs

17. Number 18 Robert Rose Founder, Chief Trouble Maker Big Blue Moose Robert_Rose

18. Number 17 Elena Melendy Web Content Strategist Emelendy

19. Number 16 Garth Von Buchholz Usability Design UsabilityDesign

20. Number 15 Joe Gollner www.gollner.ca joegollner

21. Number 14 Lisa Welchman Founding Partner, WelchmanPierpoint lwelchman

22. Number 13 Seth Gottleib Content Here Blog

23. Number 12 Rachel Lovinger Content Strategy Razorfish rlovinger

24. Number 11 Leen Jones Winning Content

25. Want to Meet the 10 Most Influential Content Strategists? Mark Fidelmanof MindTouch will be announcing the Top 10 at LavaCon this year, during his keynote: Why Content Strategists are the Next Corporate Rock Stars Friday, October 1st at 11:45am

26. Can’t Make LavaCon? Check out the MindTouch Blog on October 1st, 2010 for the full Top 25 list

27. Please visit http://mndt.ch/MT-LavaCon for the complete list of the Top 25 Most Influential Content Strategists

28. Want to learn more about content strategy and creating communities around your online documentation? Visit www.mindtouch.com

29. Acknowledgements @KristinneG, for building the ranking algorithm and @KatieAul, for the great information gathering