At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we compiled a list of the 25 Most Influential Content Strategists – our look at the next “Rock Stars” in the industry. This presentation includes the entire Top 25. Originally, #’s 25-11 were released before the conference and then the Top 10 was announced onstage at LavaCon.

1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists The Next Corporate Rock Stars

2. Why Did We Build This List? Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and ultimately, most importantly, create engaged communities.

3. How Did We Arrive at the Top 25? Working together, MindTouch and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists

4. How Did We Arrive at the Top 25? We measured reach….

5. How Did We Arrive at the Top 25? … and influence

6. How Did We Arrive at the Top 25? We also considered how often they drive new conversations on Content Strategy…

7. How Did We Arrive at the Top 25? …and their involvement with standards bodies

8. How Did We Arrive at the Top 25? With an objectiveweighting and scoringsystem, we built our list.

9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars

10. Number 25 Jennifer Palmer Creative Lead, Content Strategist Walt Disney Parks and Resorts Online

11. Number 24 Sarah Ellen Nelson Close2Open

12. Number 23 Maxwell Hoffman Director at Globalization Partners International maxwellhoffman

13. Number 22 Sarah Marx Cancilla Content Strategy, Facebook

14. Number 21 Ruth Kaufman Digital Strategist Razorfish mapkid

15. Number 20 CorinneSchmid, ECMm Director, Product Marketing Open Text itzCorinne

16. Number 19 Anne Handley Chief Content Officer MarketingProfs.com MarketingProfs

17. Number 18 Robert Rose Founder, Chief Trouble Maker Big Blue Moose Robert_Rose

18. Number 17 Elena Melendy Web Content Strategist Emelendy

19. Number 16 Garth Von Buchholz Usability Design UsabilityDesign

20. Number 15 Joe Gollner www.gollner.ca joegollner

21. Number 14 Lisa Welchman Founding Partner, WelchmanPierpoint lwelchman

22. Number 13 Seth Gottleib Content Here Blog

23. Number 12 Rachel Lovinger Content Strategy Razorfish rlovinger

24. Number 11 Leen Jones Winning Content

25. And now…the Top 10 Most Influential Content Strategists, the Next Corporate Rock Stars

26. Number 10 Sarah O’Keefe Principal Scriptorium @sarahokeefe

27. Number 9 Bill Trippe Vice President, Content StrategiesGilbane Billtrippe

28. Number 8 RahelBailie Intentional Design, Inc rahelab

29. Number 7 Jeffrey MacIntyre Predicate, LLC jeffmacintyre

30. Number 6 Scott Abel The Content Wrangler scottabel

31. Number 5 Ann Rockley The Rockley Group arockley

32. Number 4 Brian Clark Copy Blogger CopyBlogger

33. Number 3 Krista Stevens On Behalf of, A List Apart KristaStevens

34. We’re down to the Top 2…let’s do this…I think people are going to be surprised…

35. Number 2 Kristina Halvorson CEO, Brain Traffic halvorson

36. …and now…the moment we’ve all been waiting for…the Most Influential Content Strategist is…

37. Isn’t this how the Sopranos ended?

38. …ok no more kidding around…the Most Influential Content Strategist is…

39. Number 1 Joe Pulizzi Junta42 juntajoe

40. Congratulations to all of the Top 25! Check out the MindTouch Blog for a copy of this presentation, as well as a list of honorable mentions!

41. Want to learn more about content strategy and creating communities around your online documentation? Visit www.mindtouch.com