Data Science Protected.
Privacy is the New Green
The Rule of Law is the basis for Democracy
PII vs. Risk levels, US vs. EU
Techno security is just 1 piece of the puzzle
Privacy is the New Green. Data Science Protected. Aurélie Pols performance at #eMetrics Summit SF 2014.
1. @aureliepols
Data Science Protected
The Rule of Law is the basis for Democracy
US & UK EU APEC
Common Law Continental Law Continental
law influenced
Class actions Fines
(by DPAs: Data Protection Agencies)
Privacy Personal Data Protection
Business focused Citizen focused: data belongs to the
visitor/prospect/consumer/citizen
Patchwork of sector based
legislations: HIPPA,
COPPA, VPPA, …
Over-arching EU Directives &
Regulations
PII: varies per state Risk levels: low, medium, high,
extremely high
2. @aureliepols
Data Science Protected
PII list of variables & US states 2
Medical information as PII
California
Arkansas
Missouri
New Hampshire
North Dakota
Texas
Virginia
Financial information as PII
Alaska North Carolina
Iowa North Dakota
Kansas Oregon
Massachusetts South Carolina
Missouri Vermont
Nevada Wisconsin
New York* Wyoming
Passwords as PII
Georgia
Maine
Nebraska
Biometric information as PII
Iowa
Nebraska
North Carolina
Wisconsin
Source: information based on
current ongoing analysis (partial
3. @aureliepols
Data Science Protected
PII vs. Risk levels, US vs. EU
Low
Medium
(profiling)
High
(sensitive)
Risk
level
Data type
Information Security Measures
Extremely high
(profiling of sensitive data)
PII
4. @aureliepols
Data Science Protected
Total Privacy fines, penalties & settlements worldwide
Just 6 weeks into 2014, the world total in Privacy damages has
already reached half the level of last year’s record: $74 million
Source:
http://www.computerworld.com/s/article/9246393/Jay_Cli
ne_U.S._takes_the_gold_in_doling_out_privacy_fines?ta
5. @aureliepols
Data Science Protected
EU Fines?
Spain: responsible for 80% of data protection fines in the EU
Source: http://i0.kym-
cdn.com/photos/images/newsfeed/00
0/242/381/63a.jpg
Source:
http://www.mindyourprivacy.com/downlo
ad/privacy-infographic.pdf