1. Campaignstrategy

2. PolishCuddle Day advertisingIdea Teaserphase Revealphase

3. H.O.O.P Institutepromotion

4. Bannercamapaign

5. IM bannercampaign

6. o2.pl Home Page XHTML

7. Spotsaudiencemeasurments Spot 1 37 688 views Spot 2 1 800 views There was a version on the Internet withbothspotsthatacquaired33 379 views Total views: 72 867

8. Teaserphase

9. Ściąga – sponsoredarticle

10. Fotka.pl Individualand special profiles about Cuddle Day published on a website well liked and frequently visited by people from the target group

11. MojaGeneracja – socialwebsiteProfile lastviewers Profile hasbeenvisited by 2500 people whohasgeneratedmorethan 4 000 pageviews.

12. MojaGeneracja – positioningMost popular blogs

13. Wrzuta.pl 2 days– Home Page, cathegory ‘Popular’ Videorecord of events of Cuddle Day was introduced and screened by Hoop Cola during the Juwenalia Festival. The film was positioned among most popular and most recent films 1 day– Home Page, cathegory ‘Newest’

14. RevealphaseH.O.O.P. Institute back up action

15. Bannercampaign

16. IM bannercampaign

17. WP.pl – Home Page

18. Sponsoredarticles

19. Citizenjournalismarticles Readmorethan40 000 times http://www.wiadomosci24.pl/artykul/polacy_chca_sie_przytulac_99826-2--1-a.html http://www.wiadomosci24.pl/artykul/darmowe_przytulanie_narodziny_pomyslu_99579-2--1-a.html http://wiadomosci.onet.pl/waszymzdaniem/28895,celebrowac_z_wielkim_hukiem,artykul.html

20. Summary Internet campaignreachedalmost 12 Millionuniqueusers (estimatedreach: 9 Million UU)