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1. OPERATIONS OF THE DIFFERENT FUNCTIONAL
AREAS OF MANAGEMENT IN SAN MIGUEL CORPORATION

2. San Miguel Corporation is a publicly
listed Filipino conglomerate. It is the
Philippines' largest corporation in terms
of revenue, with over 24,000 employees
in over 100 major facilities throughout
the Asia-Pacific region. Its flagship
product, San Miguel Beer, is one of the
largest selling beers in the world.
Introduction

3. To provide goods and vital
services well within the reach
of every Filipino, making
every day life a celebration.
MISSION
VISSION
Guided by a strong sense of social,
environmental and economic
responsibility, our businesses will
lead efforts to deliver on national
goals, setting the pace of progress
in the Philippines.

4. HUMAN
RESOURCE
MANAGEMENT
FINANCIAL
MANAGEMENT
INFORMATION AND
COMMUNICATION
TECHNOLOGY
MANAGEMENT
Meet the different functional areas of
management in SAN MIGUEL
CORPORATION
MARKETING
MANAGEMENT
OPERATIONS
MANAGEMENT

5. HUMAN RESOURCE
MANAGEMENT
Definition
Human Resource Management is a
management function concerned
with hiring, motivating, and
maintaining the workforce in the
SAN MIGUEL CORPORATION. Human
resource management deals with
issues related to employees such as
hiring, training, development,
compensation, motivation,
communication, and administration.

6. Functions
➢ Conducting job analysis
➢ Planning labor need and recruiting
➢ Selecting candidates for the job
➢ Orientation and Training new employees
➢ Managing compensation and pay
➢ Providing benefits and incentives
➢ Evaluating employees’ performance
➢ Communicating
➢ Developing employees
➢ Building employee commitment
➢ Providing good working conditions
➢ Handling grievances and industrial
relations

7. MARKETING
MANAGEMENT
Definition
Marketing management is the process of planning
and executing the conception, pricing, promotion
and distribution of ideas, goods and services to
create exchange that satisfy individual and
organizational objectives which is to help people
enjoy and make progress in their lives through the
many products and services that SAN MIGUEL
CORPORATION offers.

8. FUNCTIONS OF
MARKETING
MANAGEMENT IN
THE SAN MIGUEL
CORPORATION
•Planning
Activities include decision-making on targets, market positioning,
product development, pricing, distribution channels, physical
distribution, communication and promotion
• Analyzing
Analyses of demand management starts with gathering data
through marketing research.
• Controlling
Refers to the monitoring of the marketing plans’ progress. A review
of the results follows in order to identify businesses that are not
attaining their goals
• Implementation of the marketing plan
Formally carried out by sales managers, sales people, advertising
and promotion managers and customers service managers.

9. OPERATIONS
MANAGEMENT
Definition
It refers to the administration of business
practices to create the highest level of
efficiency possible within an organization. It
is concerned with converting materials and
labor into goods and services as efficiently
as possible to maximize the profit of the
corporation.

10. FINANCIAL
MANAGEMENT
Definition
The management and custody of the
organizations’ funds, seeing to it that
funds are effectively and efficiently utilized in
order to provide for all the needs of the

11. Financial
management and
control give an
assurance that funds
are properly utilized in
order to provide for all
the organizations’
needs
The process of
setting financial
objectives and
determining what
should be done to
accomplish them.
FUNCTIONS
Taking charge of the
company’s financial
policies and
strategies,
investments, capital
structures and
individual policies.

12. INFORMATION AND COMMUNICATION
TECHNOLOGY MANAGEMENT
Definition
This functional area of management
explores how information and
communication technologies may be
managed and how they may serve
the purposes of management.

13. Developing the SAN
MIGUEL
CORPORATION
management
information system
(MIS)
tailored to the needs
of the firms’ units.
Encouraging e-
commerce
through internet
use such ads
and posters.
FUNCTIONS
Developing the
organizations’
hardware, software and
other computing
andcommunicating
technology. The fast
and ever-changing
nature of ICT requires
managers to become
flexible and open to
change.

14. THE FIVE FUNCTIONAL AREAS OF
MANAGEMENT IN SAN MIGUEL
CORPORATION WORK TOGETHER TO ATTAIN
THE COMPANY'S GOAL WHICH IS TO help
people enjoy and make progress in
their lives through the many products
and services that the company offers.
They want to give every customer and
consumer they touch access to the
best they can offer—whether in terms
of quality, or affordability or choice.
SUMMARY

15. Additional
informations

16. Thank you po
for reading my
presentations!

17. References
https://www.sanmiguel.com.ph/page/our-
mission-and-vision
01
https://www.yummy.ph/news-trends/san-
miguel-corporation-food-there-is-enough-
food-for-everyone-a00260-20200322
02
https://iorbitnews.com/smc-starts-
extensive-skills-training-for-bulakenyos/
03
https://www.ciat.org/managing-ict-
solutions-and-infrastructure/?lang=en
04
ModEL-OrganizationAndManagement11-
W15-L8-VenusBataan
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