Tik Tok has been the fastest growing mobile application in Thailand. Learn how to become successful Tik TOk marketeer in Thailand. What are key factors that you need to crack to understand Thai consumer behavior by using Tik Tok

2. Current Corporate Profile:
Head of Marketing Analytics and Campaign
Operations at True Digital Group, Thailand
15 countries working experience globally
20 Telco Providers worldwide
5 years of Digital Marketing Operation
3 years of Marketing and Applied Analytics
2 years of Growth Hacking for digital app
4 years of Market Segmentation, Market
Research
Education
• BBA from Mahidol University International
College, University of Adelaide, Australia
• Masters in Business Design and Statistics
from Chalmers University of Technology,
Sweden
Mint Kaewmanorom
Digital Marketing | Branding | Data Analytics

3. 1. Bangkok Metropolitan Region
2. Chiang Mai
3. Khon Kean
4. Songkhla
5. Chonburi
Tik Tok Statistics in Thailand
33 Million Monthly Active User
70 % 30 %
65 % 35%
34 Minutes
per day
5 times/day
Source: Marketeer, Feb 2020
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

4. Top 3 Celebrities, Influencers, Videos in Thailand
Source: Mgronline.com
Feb 2020
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

5. How TikTok works in Advertising?
Source: TikTok / Everydaymarketing
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

6. Example of brands effectively do Ads on Tik Tok
Guess #inmydenimHashtag Challenge
Goal:
GUESS sought to embrace TikTok’s younger audience,
and use the platform’s native consumer behavior to
fuel unique, engaging content and integrated
participation across the platform.
Execution:
They took advantage of the TikTok Hashtag Challenge
to encourage consumers to show how they wear their
denim. Additionally, they ran a brand takeover on the
first day of the challenge to maximize traffic on the
challenge page.
Result:
The hashtag challenge generated 10.4MM video
views and had over 6k participants. #inmydenim was
the best-performing hashtag in the US that week,
surpassing all organic hashtags.
Source: TikTok / Adage
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

7. Example of brands effectively do Ads on Tik Tok
Universal Pictures #FindYourMagic
Goal:
Universal Pictures leveraged the Hashtag Challenge
format to promote their movie, “A House with a Clock
in Its Walls,” where magic was the major theme
Execution:
They worked with 10 influencers to create official
videos and encourage user participation.
Result:
Millions of video views and over 20K video
submissions throughout the challenge. Drastically
outperforming our benchmark of 5,000 pieces of UGC
content created!
Source: TikTok / Adage
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

8. Example of how influencer become famous in Tik Tok
1) Create Disruptive Content
TikTok content that you can choose challenges,
skits, gymnastic feats, comic performances,
makeup & fashion, and magic and illusion are
some of the genres that can get traction.
2) Identify Your Niche
Stick to a particular niche that resonates with
their profession or personal brand.
3) Partnership with influencers
Selecting users with high follower and partners
with them
4) Invest in Advertising
Source: Influencermarketinghub
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

9. Example of Thai celebrity become famous in Tik Tok
Source: TikTok
Partnership with influencers
Partnership with BNK48 & other top
singer
Disruptive Content
Experiment Clips
เสกน้ำหำย #กลกำกๆ #bietheska
Identify Your Niche
Using copycat show to
differentiate

10. Example of how celebrity become famous in Tik Tok
TikTok Features:
Leverage TikTok
features ex. Duet
Length of Video:
6 – 15 sec.
Characteristic:
Fun and comedy
Source: TikTok, Feb 2020
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

11. Example of how celebrity become famous in Tik Tok
Community:
Build followers from
Digital TV (Workpoint TV)
TikTok Features:
Leverage TikTok
features ex. Hashtag &
Product tie-in
Length of Video:
6 – 15 sec.
Characteristic:
Fun, Comedy
Source: TikTok, Feb 2020
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

12. • Content genre: Comedy, Entertain, Food and Talent.
• Length: 6 to 15 seconds per clip
• Timing: 12 pm, 6 pm and 10 pm
• Audiences: Gen Z aged between 16 – 24 yrs.
Key point to use Tik Tok Effectively in Thailand
Source: everydaymarketing
Feb, 2020 Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert

13. What industries that Tik Tok is heavily growing?
• Food
• Beauty & Fashion
• Lifestyle
• Entertainment
• Travel & Leisure
Source: Wallaroomedia / Adage / Everydaymarketing
Mint Charoenporn Kaewmanorom
Thai Data Driven Marketeer & branding Expert