What can fairy tales teach us about digital marketing? More than you think! We look at the 7 dwarves of content marketing and how they can help you create a better content marketing plan and strategy.

1. DWARVESOF
CONTENTMARKETING7

2. How can a fairy tale help you create a magical
content marketing strategy and plan?
The ultimate team in fairy tales is the Seven
Dwarves, each with their own unique characteristics.
Creating great content is the same – it needs different
skills and approaches.

3. ORDERLY
Responsible for maintaining a content calendar and
that content is being produced and promoted properly.
If you only have one person, make it
this one!

4. PUSHY
Putting content on the company
blog is not enough. It needs to
be actively and continually
promoted.
For this you need to use social
media best practice and PR
skills to get attention and
sharing.`

5. SCRIBBLER
Writing high-quality content is
important so you’ll need good,
topical ideas that resonate with
an audience.

6. CRAFTY
Content should not just be focused on the written
word. Videos are 12 times more likely to be
shared compared to text and link statuses.
Create new content or repurpose existing articles
into videos, presentations, infographics and
images.

7. GEEKY
People love data and it can make a compelling hook for article
titles and images, as well as creating infographics.
Look for resources – people, websites, and
publications – that provide these.

8. CHATTY
Every company has someone
with excellent presenting skills
and who feel at ease in front of
a camera or microphone.
Use their abilities to create
videos, podcasts and webinars.

9. TIMELY
Content is most powerful when
it’s released at the right time.
This means being able to react
quickly to breaking news, as
well as planning for events
you know will happen.
Don’t let good content turn into
a pumpkin.

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