Account-based marketing (ABM) has changed the way B2B marketers target prospects with personalized content through digital ads and social media. To take advantage of these advancements you’ll need to make sure your tools are aligned with your ABM strategy. Mintigo and Metadata.io are leading this transformation with sophisticated yet easy to use tools to discover your ideal customer profile and target accounts, analyze your buyer personas, deploy highly targeted account-based advertising, and ultimately build a stronger pipeline. Nida Chughtai, VP of Marketing at Mintigo, and Gil Allouche, CEO of Metadata explain how to: - Use AI to identify your most valuable accounts that are in market - Determine the right content and the best ways to engage target accounts - Personalize digital engagements through multivariate testing This webinar is relevant to revenue marketers who go for true ROI and look to build pipeline for their sales counterparts.

1. Scale Your ABM with AI-Driven
Digital Marketing
Gil Allouche
Co-founder & CEO, Metadata.io
gil@metadata.io
Nida Chughtai
VP of Marketing, Mintigo
nida@mintigo.com

2. Property of Metadata.io. Do not distribute.
Digital advertising is now
necessary for all B2B
marketers...BUT
2
- Doing it well is really difficult (requires constant optimization)
- Poor ROI attribution leads to lack of belief that ads can be a
primary channel for B2B

3. We rely on AI every day to guide our decisions.

4. AI in your B2B tech stack is a game changer.
Target accounts based
on your ideal customer
profile (ICP).
Find new areas for
revenue growth and
business expansion.
Prioritize where to focus
and understand customers
buying behaviors.

5. Account Selection
Create a target account list
that matches your ideal
customer profile (ICP)
Personalize Messaging
Use data-driven insights and buying
signals to develop segments and
messages for ads
Digital Marketing
Deploy ads across major
digital channels and social
media networks to engage
Optimize Digital Ads
Optimize digital ads and spend
to drive responses from the
right prospects
1 2
3 4
How to drive ABM success in the digital era.

6. Data-driven approach for account selection.
Accounts
YOUR FIRST PARTY DATA
LeadsContacts Firmo Intent BehaviorHiringFirmo Growth Tech
THIRD PARTY DATA (DRIVEN BY AI)

7. Hyper personalization based on buyer needs.
ICP
TECHNOLOGIES
Characteristics:
• Complimentary tools
• Currently using competitor
Message:
• How your product connects
with other tools and systems
• Battlecards and case studies
HIRING TRENDS
Characteristics:
• Existing position of persona
• New hires in departments
Message:
• How the end user can
benefit from your products
• Introduce greater benefits
INTENT SIGNALS
Characteristics:
• Third party intent surges
• First party website activity
Message:
• Bottom of funnel content to
engage in-market accounts
• Address business challenges

8. How Mintigo’s AI platform works.
Customers
YOUR DATA
Prospects
ENHANCED BY OUR DATA
Global database with
millions of data points on
profile fit and intent.
ANALYZED BY AI TO
CREATE PREDICTIVE
MODELS
In-Market Accounts
ACTIVATE CAMPAIGNS AND
ENRICH YOUR DATABASE
WITH INSIGHTS
Propensity to Buy
IDENTIFY IDEAL TARGETS
MAP
CRM
BULK API
ABM
TECHNOLOGIES
EXPORT
Ideal Customer
Profile
Total Available Market

9. Intelligent engagement at scale for ABM.
ADADAD
AD AD AD
ADADAD
AD AD AD
ADADAD
AD AD AD
ADADAD
AD AD AD
ADAD
A
D
• Reach your ideal customer and drive more
responses from the right prospects
• Mintigo allows you to discover your ICP,
build target account lists, and identify
where accounts are in the buyer’s journey.
• metadata.io deploys and optimizes your
ads automatically using AI and advanced
multivariate testing across campaigns and
channels to drive better results.

10. Property of Metadata.io. Do not distribute.
How ABM works today

11. Property of Metadata.io. Do not distribute.
How ABM on Auto-Pilot looks like

12. Property of Metadata.io. Do not distribute.
Channels (2)
Facebook, LinkedIn,
Display
Creative (4)
Visual Image
Copy (2)
Messaging
Audiences (4)
Industry, product, seniority,
function, size, etc.
Offers (2)
Lead Gen, Landing Page
Content (2)
whitepaper, case
study, CTA
(4 x 4 x 2 x 2 x 2 x
2)
256
total experiments
Metadata - Experimentation on Auto-Pilot
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13. Property of Metadata.io. Do not distribute.
Free to focus on strategy, content and creative
Unchain yourself from repetitive work
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14. Property of Metadata.io. Do not distribute.
Ads are executed at scale & self-optimize based on
pipeline data from SFDC
Turn on Auto-Pilot
14

15. Property of Metadata.io. Do not distribute.
A Truly Automatic Demand Generation Engine
Spend
invested
Pipeline
generated
Learn
what
works

16. Property of Metadata.io. Do not distribute.
Metadata Process: Campaigns and Experiments
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17. Property of Metadata.io. Do not distribute.
A fully-managed, scalable, B2B demand
gen engine that combines the following
into one platform:
● aggregated b2b data
● predictive analytics
● targeting & audience creation
● paid media campaign creation
● A.I campaign management
● retargeting
● reporting
● pipeline attribution
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18. Property of Metadata.io. Do not distribute. 18
Optimization Works
Within 30 days
• Generated 400 new leads
• 39 new or influenced opportunities
• 5% engagement with target accounts
• $2.3 in new + influenced pipeline
Within 400 experiments
• 500 new leads
• $1.6m in new + influenced pipeline
• 22 new opportunities

19. Property of Metadata.io. Do not distribute.
Average Ad Spend (First Year)
Investing in what works
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20. Thank you!
Gil Allouche
Co-founder & CEO, Metadata.io
gil@metadata.io
Nida Chughtai
VP of Marketing, Mintigo
nida@mintigo.com