Chapter 11.pptx
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Principles of Marketing by philip kotlar
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Chapter 11.pptx
- 1. Principles of Marketing Course Code: MKT 201 Credit Hours: 3 Lecturer: Mohammad Hares School of Business ZNRF University of Management Sciences
- 2. Objective 1- New product pricing strategies Objective 2- Product mix pricing strategies Objective 3- Price adjustment strategies Objective 4- Price Changes Objective 5- Public policy and marketing Chapter 11 Pricing Strategies
- 7. Do you have any Question?
- 8. Thank You