1. PRIVATE
PLACEMENT
(FUNDRAISING)
With
InduStreams
-­‐
June
2012
contact@industreams.com
www.industreams.com

2. Summary
What
How
Why
• Probing
the
most
relevant
investors
and/or
partners
• Introducing
your
proposi5on
to
relevant
execu5ves
and
decision
makers
from
global
and
regional
leading
investors
• FacilitaBng
to
secure
agreement
• If
you
engage
us
we
wish
to
deliver
–
so
Step
1
is
understanding
your
situa5on
and
needs
• Step
2
is
typically
an
engagement
agreement
• Step
3
fast
track
process
to
solicit
interest
from
50-­‐100
candidates
• We
have
big
and
diverse
investor
and
industrials
network
in
and
outside
China
• We
have
insight
to
both
the
industry
and
investor
communi5es
allowing
us
to
facilitate
effec5vely
• We
have
simple
and
effec5ve
processes
contact@industreams.com
www.industreams.com

3. The
fundraising
opportunity…
§ Infrastructure
investments
are
rapidly
gaining
popularity
with
some
of
the
worlds
biggest
ins5tu5onal
and
private
funds
§ Some
limited
partners
seek
a
strategic
fit
to
further
leverage
their
own
posi5on
in
the
market
whilst
puHng
their
capital
to
work
§ Others
oJen
non-­‐industry
related
funds
or
private
individuals
are
simply
looking
for
investment
opportuni5es
with
high
return
poten5al
and
without
the
liability
and
resource
requirement
that
normally
follow
such
opportuni5es
§ Substan5al
private
and
government
funds
are
available
for
funds
seeking
LP’s
or
strategic
investors
inside
and
outside
of
China
§ Fundraising
is,
however,
for
most
funds
a
difficult
process
and
many
do
not
achieve
their
fundraising
goals
§ It
is
also
a
5me
consuming
process
and
one
that
is
outside
the
regular
scope
of
most
first
5me
funds
as
well
as
many
of
the
funds
with
a
longer
track
record
§ In
our
experience
a
process
that
requires
and
on
the
ground,
focused
and
dedicated
approach
contact@industreams.com
www.industreams.com

4. …with
InduStreams
§ InduStreams
is
a
company
and
a
network
with
more
than
1,000
execu5ves
in
the
infrastructure
sector
with
typical
background
with
industrials
(e.g.
ports,
operators,
resource
companies
etc),
ins5tu5onal
and
private
funds
§ Towards
the
vision
of
making
the
infrastructure
markets
more
connected
InduStreams
also
facilitate
private
placement
opportuni5es
to
investors
with
appe5te
to
take
up
a
limited
partnership
role
and
in
some
cases
a
strategic
role
in
the
fund
as
well
§ The
nature
of
private
placement
makes
it
a
challenge
for
many
funds
and
poten5al
investors
to
connect
at
the
right
5me
§ Many
come
to
InduStreams
for
help
with
iden5fying
poten5al
investors
or
relevant
funds
within
the
infrastructure
space
§ In
par5cular
our
strong
base
in
China
and
Europe
has
enabled
us
to
facilitate
opportuni5es
that
might
otherwise
have
been
hampered
by
the
distance
and
cultural
differences
between
these
two
markets
§ InduStreams
is
normally
contracted
by
the
infrastructure
fund
itself
as
an
actual
placement
agent
contact@industreams.com
www.industreams.com

5. Our
fundraising
process
Deal
1-­‐5
Develop
Step
0
Crea=ng
founda=on
contact@industreams.com
www.industreams.com
Step
3
Deal
development
Engage
Engaging
the
most
relevant
Choosing
the
relevant
investor
segments
Closing
the
deal
5-­‐10
Step
2
Step
1
Step
4
10-­‐20
Focus
100-­‐500
InformaBon
Exchange
Engagement
Agreement
ProposiBon
FormulaBon

6. Our
fundraising
process
(explained)
As
a
first
step
it
is
important
for
us
to
understand
your
situa5on
and
the
circumstances
surrounding
your
needs
including
the
objec5ves
you
are
looking
to
achieve
(Informa5on
Exchange).
With
a
reasonable
understanding
we
can
then
with
you
work
out
and
Engagement
Agreement
and
terms
that
makes
sense
on
both
sides
and
suit
the
situa5on.
Once
and
agreement
is
in
place
we
will
together
with
you
formulate
a
proposi5on
to
poten5al
investors
or
partners
and
target
the
segments
that
fit
the
objec5ves
you
wish
to
achieve
(Selec5on).
We
then
typically
Engage
about
50-­‐100
in
order
to
create
substan5al
interest
and
a
good
selec5on
for
the
further
process.
From
there
we
chose
the
candidates
with
highest
fit
and
likelihood
to
close
actual
agreements
with
and
seek
to
facilitate
on
both
sides
(Develop)
un5l
agreement
is
reached
with
one
or
more
investors
and/or
partners
(Deal).
contact@industreams.com
www.industreams.com

7. Case
sample:
Fund
raising
in
China
§
A
growing
private
sector
with
interest
in
LP
opportuni5es,
many
managed
through
trusts
which
are
now
second
biggest
fund
manager
group
in
China
(aJer
insurance)
and
may
well
become
the
biggest
over
the
next
few
years
§
Many
industrials
with
interest
to
become
strategic
investors
or
to
form
strategic
partnerships
(typically
big
SOE’s
with
interest
to
expand
beyond
the
Chinese
market
or
to
find
synergies
in
the
Chinese
market)
§
Most
Chinese
LP’s
very
cau5ous
on
foreign
inves5ng
and
many
require
other
Chinese
investors
to
invest
along
side
(e.g.
a
strategic
investor)
§
Strategic
investors
in
turn
can
take
a
long
5me
to
decide
on
foreign
investments
or
partnerships
(in
general
very
cau5ous)
and
many
such
efforts
are
fruitless
given
lack
of
ability
to
follow
up
in
China
§
Fundraising
in
China
is
a
big
opportunity
and
increasingly
so,
but
carries
with
it
challenges
that
require
extensive
China
insight
and
network
contact@industreams.com
www.industreams.com

8. Our
fundraising
proposiBon
ü Big
and
diverse
investor
and
strategic
partner
network
in
infrastructure
and
associated
industries
in
and
outside
China
and
Europe
ü Insight
to
both
the
industry
and
investor
communi5es
allowing
us
to
convey
proposi5ons
accurately
and
with
the
right
context
of
the
poten5al
value
these
have
ü Simple
and
effec5ve
process
to
engage
the
right
par5es
with
the
right
proposi5on
to
ensure
geHng
to
agreement
in
short
5me
period
contact@industreams.com
www.industreams.com

9. Risk
free
engagement
We
talk
to
new
funds,
investors
and
industrials
every
week
and
as
policy
are
commied
to
listening
to
anyone
who
wishes
to
further
explore
the
possibility
to
invest
in
or
seek
investors
for
the
infrastructure
market
–
no
strings
aached!
Our
primary
objec5ve
is
to
provide
access
to
fundraising
and
strategic
partnership
opportuni5es
that
might
otherwise
not
be
available
to
you
and
your
company.
We
work
on
a
flexible
format
and
in
general
do
not
think
an
exclusivity
is
needed
–
leaving
you
to
leverage
our
network
whilst
benefi5ng
from
your
own
or
others.
If
such
opportuni5es
might
be
relevant
to
you
or
your
company
we
encourage
you
to
reach
out
to
any
of
our
representa5ves
or
on:
contact@industreams.com
contact@industreams.com
www.industreams.com

10. Disclaimer
This
presenta5on
is
issued
for
informa5on
purposes
only
and
does
not
cons5tute
an
agreement,
offer,
obliga5on
or
invita5on
to
enter
into
transac5ons
or
investment
business.
With
this
presenta5on,
INDUSTREAMS
LIMITED
does
not
act
in
any
way
as
your
advisor.
This
presenta5on
is
not
intended
as,
nor
should
it
be,
a
subs5tute
for
consul5ng
with
INDUSTREAMS
LIMITED.
Whilst
this
presenta5on
has
been
produced
from
sources
believed
to
be
reliable,
the
informa5on,
views
and
opinions
expressed
in
this
presenta5on
are
provided
as
of
the
date
of
this
presenta5on
and
remain
subject
to
verifica5on,
comple5on
and
change
without
no5ce.
No
representa5on
or
warranty
whatsoever
(whether
express
or
implied)
is
or
will
be
made
as
to,
or
in
rela5on
to,
the
accuracy,
reliability
or
completeness
of
the
informa5on
contained
herein
or
in
the
appendices
to
this
presenta5on.
INDUSTREAMS
LIMITED
will
not
be
liable
towards
you
or
any
third
party
for
any
eventual
damage
you
may
incur,
caused
by
the
informa5on
contained
in
this
presenta5on
and
its
appendices.
contact@industreams.com
www.industreams.com

11. APPENDIX
FUNDRAISING
CASES
contact@industreams.com
www.industreams.com

12. General
Infrastructure
Fund
(Example
1)
Sector
focus
Single
EU
country
focus
on
prime
infrastructure
with
exis5ng
opera5ons
and
stable
cash
flows
(gas
distribu5on,
broadband
(fiber),
airports
etc.)
Target
return
Minimum
8%
and
dividend
guarantee
Value
generaBon
Dominant
posi5on
in
infrastructure
inves5ng
in
the
country.
Superior
access
to
key
private
and
government
priva5za5on
and
acquisi5on
opportuni5es.
Typical
size
per
closing
contact@industreams.com
www.industreams.com
€1+
billion

13. Sea
Port
Fund
(Example
2)
Sector
focus
General
cargo
terminals
in
developing
countries
with
focus
on
La5n
America
and
China
Target
return
15%
Value
generaBon
Joint
venture
with
domina5ng
cargo
owner
and
shipping
line
in
the
sector
providing
large
pipeline
of
investments
and
base
volume
Typical
size
per
closing
$250
million
contact@industreams.com
www.industreams.com

14. Oil
FaciliBes
Fund
(Example
3)
Sector
focus
Oil
distribu5on
facili5es
with
focus
on
growth
markets
Target
return
15-­‐20%
Value
generaBon
Strategic
partnership
with
industrial
that
has
extensive
client
network
among
which
many
are
project
or
exis5ng
facility
owners
Typical
size
per
closing
$500-­‐750
million
contact@industreams.com
www.industreams.com

15. AlternaBve
Energy
Fund
(Example
4)
Sector
focus
Proven
technologies
within
alterna5ve
energy,
especially
solar
and
wind,
global
scope
with
EU
as
key
market.
Target
return
Value
generaBon
15-­‐17%
(with
leverage),
18-­‐20%
with
tax
op5miza5on.
Carve-­‐out
from
major
bank,
track
record
of
performance
on
large
scale
EU
projects
Typical
size
per
closing
Up
to
€2
billion
contact@industreams.com
www.industreams.com

16. Trophy
Property
Fund
(Example
5)
Sector
focus
Historical
and
trophy
property
in
the
US,
UK,
Switzerland
and
Italy.
Target
return
8-­‐11%
Value
generaBon
Niche
market
with
focus
on
landmark
buildings
in
ultra
liquid
markets,
low
risk
strategy
with
25%
of
typical
poroolio
in
development
projects
without
“urbanis5c”
risk.
Typical
size
per
closing
$7.5
billion
poten5al
investment
volume
for
2012-­‐15
contact@industreams.com
www.industreams.com