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My brother the devil
(indie film)
To know facts for this film in order to
use it has indie case study in exam
trailer
• UK: http://www.youtube.com/watch?v=hZjXLaDbU8A&safe=active
• US: http://www.youtube.com/watch?v=9BirEzbDm9w&safe=active
website
• http://candimybrother.blogspot.co.uk/
• This is another teacher’s website on the film
(has various info)
• I got this website from the training day I went
on in March 
director
• Sally El Hosaini
• Has won many awards for the film (main ones in red)
• Won Best European Film at Berlinale
• Won Best Cinematography at Sundance Film Festival
• Won CBA Worldview Sundance Impact Award at Sundance London
• Won Best Newcomer - Sally El Hosaini at BFI London Film Festival
• Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film
Awards
• Won Grand Jury Award at LA Outfest
• Won Audience Award - Annonay Film Festival, France
• Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards
• Won Best Actor - James Floyd at Milan Film Festival
• Won New Vision Award for Cinematography - Manaki Brothers Film Festival,
Macedonia
• Honorable Mention Outstanding First Feature, Frameline Film Festival
• Nominated Grand Jury Prize at Sundance Film Festival
• Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El
Hosaini at British Independent Film Awards
• Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at BFI London Film
Festival
• Nominated Most Promising Newcomer - James Floyd at Evening Standard Film
Awards
• Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival
•
owners
• Production (2 indie companies):
– Rocks Nest Entertainment, Wild Horses Film Company
• Distribution (also indie companies):
– UK: Verve Pictures (they have website for film!)
http://www.vivaverve.com/product.php/215/1/my_brother_the_devil
– North America: 108 media
• They are not vertically or horizontally integrated….just indie and the film
needed 2 different companies
– (similar to skyfall – EON PRODUCTIONS + SONY + MGM
– Different as these are massive conglomerates who are vertically and
horizontally integrated (have parent and subsidiaries who released all the
other stuff associated with film)
• Relatively small budget and didn’t make very much……unlike skyfall!
Release (exhibition)
• Cinema: nov 2012
– Shown in CURZON (arthouse cinema in london) (for niche
audiences)
– Ritzy in Brixton
• DVD: march 2013
• Budget: £650,000
• Only released in UK & north america = English speaking
& small film
audiences
• For local audiences (esp east london people who
could relate to the film) (but how will they watch if not mainstream?)
• For niche audiences: specific/niche subject –
arabs brothers in east london
• Some global – it made $10,000 in america (they
could know about it on facebook page or being
an arthouse film lover)
– Only really appealing for north American audiences
(english speaking) – not distr
Reception (how audiences felt about it)
• It has been critically acclaimed with rave reviews, including:
• The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying.“
• [2]Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart."
• [3]Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.'
• [4]The Independent praised it as 'gritty and gripping‘
• [5]The Daily Telegraph called it their 'favourite narrative feature' at Sundance
• [6]Total Film gave it film of the day and placed it in its Top 3 Films at Sundance
• [7]Screen International named it 'a luminous event'
• [8]It currently holds a 90% fresh rating on Rotten Tomatoes[9]
http://www.rottentomatoes.com/m/my_brother_the_devil_2012/
Production & post production
• Filmed on alexi arri camera (digital)
• Filmed in 2 locations: london & hackney
• Fairly short production time (digital made it
faster/more efficient – (no waiting for prints/dailies!
Director can see what film will look like whilst filming
(they can’t afford to make mistakes (like re-
filming)…..able to make ‘realism’ come to life quickly
and easily!
• Post-production……(rented and liaised with other
companies for editing)
– HireWorks (HD Avid equipment rental)
– Point1Post (sound re-recording)
– Sapex Scripts (post production script services)
marketing
• Very limited above the line as small indie film – a few
posters in local arthouse cinemas and in local areas (unlike
skyfall)
• No website but have facebook & twitter page
• Was in many film festivals and won loads of awards
Technology
digital technology, proliferation, technological convergence
• Shot on digital alexa arri (same as skyfall!)……indie films being able to
shoot on same cameras as big films (proliferation) – crisp, clear and
portrays realism (the director (cost about £90,000)
• Trailer on youtube & vimeo (online)
• Can buy on DVD (but not as many or as much marketing or in as many
shops as skyfall……in niche shops/cinemas (curzon sells the DVD)
• Can buy on itunes (easy for audience and convergence)
Online competition (filmbeat)!
Uh oh…..pirated (exchange)
• Because of digital technology, (which is proliferation of hardware)…..and
technological convergence….. (the internet and smart techy audiences know how
and will do this (because its pretty easy)
• Remember they don’t money to protect against piracy (like big films have
expensive strategies)
Exhibition/exchange
• Exhibition = showing to audience (cinema & DVD)
• Exchange = exchange from institution to audience
Exhibition (Cinema)
Institution to audience
Exhibition (DVD)
Institution to audience
Exchange
Audience to audience
-Curzon & Brixton Ritsy =
digital projection
-this was funded by the
Digital Screen Network
(BFI)!
(able to get quality and
indie to audiences!!!)
DVD & blu ray can get at…..
1) Indie shops (curzon
shop)
2) Asda!
3) Online – amazon, verve
website, etc
4) Rent/buy on Itunes
Piracy online (movie 2K)
Synergy/ cross-media convergence
• There isn’t really (no money –
investors/businesses wouldn’t get any money as
such small audiences) any but….. (unlike skyfall who had
loads….In and out of sony!)
• The song? (local artist in east london) – used film
to promote his song?
• This is example of very small – he might have
even done for free to promote himself/song?

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My brother the devil

  • 1. My brother the devil (indie film) To know facts for this film in order to use it has indie case study in exam
  • 2. trailer • UK: http://www.youtube.com/watch?v=hZjXLaDbU8A&safe=active • US: http://www.youtube.com/watch?v=9BirEzbDm9w&safe=active
  • 3. website • http://candimybrother.blogspot.co.uk/ • This is another teacher’s website on the film (has various info) • I got this website from the training day I went on in March 
  • 4. director • Sally El Hosaini • Has won many awards for the film (main ones in red) • Won Best European Film at Berlinale • Won Best Cinematography at Sundance Film Festival • Won CBA Worldview Sundance Impact Award at Sundance London • Won Best Newcomer - Sally El Hosaini at BFI London Film Festival • Won Most Promising Newcomer - Sally El Hosaini at Evening Standard Film Awards • Won Grand Jury Award at LA Outfest • Won Audience Award - Annonay Film Festival, France • Won BIFA for Best Newcomer - James Floyd at British Independent Film Awards • Won Best Actor - James Floyd at Milan Film Festival • Won New Vision Award for Cinematography - Manaki Brothers Film Festival, Macedonia • Honorable Mention Outstanding First Feature, Frameline Film Festival • Nominated Grand Jury Prize at Sundance Film Festival • Nominated BIFA Douglas Hickox award for Best Debut Film - Sally El Hosaini at British Independent Film Awards • Nominated Sutherland Trophy (Best First Film) - Sally El Hosaini at BFI London Film Festival • Nominated Most Promising Newcomer - James Floyd at Evening Standard Film Awards • Nominated Best Newcomer - Fady Elsayed at BFI London Film Festival •
  • 5. owners • Production (2 indie companies): – Rocks Nest Entertainment, Wild Horses Film Company • Distribution (also indie companies): – UK: Verve Pictures (they have website for film!) http://www.vivaverve.com/product.php/215/1/my_brother_the_devil – North America: 108 media • They are not vertically or horizontally integrated….just indie and the film needed 2 different companies – (similar to skyfall – EON PRODUCTIONS + SONY + MGM – Different as these are massive conglomerates who are vertically and horizontally integrated (have parent and subsidiaries who released all the other stuff associated with film) • Relatively small budget and didn’t make very much……unlike skyfall!
  • 6. Release (exhibition) • Cinema: nov 2012 – Shown in CURZON (arthouse cinema in london) (for niche audiences) – Ritzy in Brixton • DVD: march 2013 • Budget: £650,000 • Only released in UK & north america = English speaking & small film
  • 7. audiences • For local audiences (esp east london people who could relate to the film) (but how will they watch if not mainstream?) • For niche audiences: specific/niche subject – arabs brothers in east london • Some global – it made $10,000 in america (they could know about it on facebook page or being an arthouse film lover) – Only really appealing for north American audiences (english speaking) – not distr
  • 8. Reception (how audiences felt about it) • It has been critically acclaimed with rave reviews, including: • The Hollywood Reporter called it "A crackling debut...Slick, muscular, entertaining and emotionally satisfying.“ • [2]Empire named it "a compelling gangland saga...crisp, cool and consistently street-smart." • [3]Variety wrote 'An energetic and imaginative tale...a film that so artfully refuses to surrender to convention.' • [4]The Independent praised it as 'gritty and gripping‘ • [5]The Daily Telegraph called it their 'favourite narrative feature' at Sundance • [6]Total Film gave it film of the day and placed it in its Top 3 Films at Sundance • [7]Screen International named it 'a luminous event' • [8]It currently holds a 90% fresh rating on Rotten Tomatoes[9] http://www.rottentomatoes.com/m/my_brother_the_devil_2012/
  • 9. Production & post production • Filmed on alexi arri camera (digital) • Filmed in 2 locations: london & hackney • Fairly short production time (digital made it faster/more efficient – (no waiting for prints/dailies! Director can see what film will look like whilst filming (they can’t afford to make mistakes (like re- filming)…..able to make ‘realism’ come to life quickly and easily! • Post-production……(rented and liaised with other companies for editing) – HireWorks (HD Avid equipment rental) – Point1Post (sound re-recording) – Sapex Scripts (post production script services)
  • 10. marketing • Very limited above the line as small indie film – a few posters in local arthouse cinemas and in local areas (unlike skyfall) • No website but have facebook & twitter page • Was in many film festivals and won loads of awards
  • 11. Technology digital technology, proliferation, technological convergence • Shot on digital alexa arri (same as skyfall!)……indie films being able to shoot on same cameras as big films (proliferation) – crisp, clear and portrays realism (the director (cost about £90,000) • Trailer on youtube & vimeo (online) • Can buy on DVD (but not as many or as much marketing or in as many shops as skyfall……in niche shops/cinemas (curzon sells the DVD) • Can buy on itunes (easy for audience and convergence)
  • 13. Uh oh…..pirated (exchange) • Because of digital technology, (which is proliferation of hardware)…..and technological convergence….. (the internet and smart techy audiences know how and will do this (because its pretty easy) • Remember they don’t money to protect against piracy (like big films have expensive strategies)
  • 14. Exhibition/exchange • Exhibition = showing to audience (cinema & DVD) • Exchange = exchange from institution to audience Exhibition (Cinema) Institution to audience Exhibition (DVD) Institution to audience Exchange Audience to audience -Curzon & Brixton Ritsy = digital projection -this was funded by the Digital Screen Network (BFI)! (able to get quality and indie to audiences!!!) DVD & blu ray can get at….. 1) Indie shops (curzon shop) 2) Asda! 3) Online – amazon, verve website, etc 4) Rent/buy on Itunes Piracy online (movie 2K)
  • 15. Synergy/ cross-media convergence • There isn’t really (no money – investors/businesses wouldn’t get any money as such small audiences) any but….. (unlike skyfall who had loads….In and out of sony!) • The song? (local artist in east london) – used film to promote his song? • This is example of very small – he might have even done for free to promote himself/song?