Miss Lori of Misslori.TV presented a keynote on branding that took attendees to task at #SheCon12 at Disney. Her presentation drove home the importance of clarity about your brand. Reminding everyone that this is a business.

1. The ME in
New MEdia
@MissLori
#SoFabColor #SheCon12

2. • New Media is the great equalizer.
For the first time individual
entrepreneurs have the same
footing as big brands. It all comes
down to effort.
@MissLori #SoFabColor #SheCon12

3. Who do you think you are?
Who do you want your community to know you are?
@MissLori #SoFabColor #SheCon12

4. • If you know who you are you can
envision where you are going.
@MissLori #SoFabColor #SheCon12

5. • Life is messy, but your brand can’t
be or you will confuse your
audience.
@MissLori #SoFabColor #SheCon12

6. • Labels are a necessary evil.
• If there isn’t a word for what you
do, make it up. Own Your destiny.
• I am a #MARKETAINER!
@MissLori #SoFabColor #SheCon12

7. • Cultivate your brand like a
politician. Once you get established
you can expand your platform and
do a little flip flopping.
@MissLori #SoFabColor #SheCon12

8. Evolving to this from this was a

9. • Your brand isn’t a hobby it’s a
business. You need a plan.
• Write it down; goals-objectives.
Create intention and purpose.
@MissLori #SoFabColor #SheCon12

10. • Stay steadfast and true to your
brand ideals. They are your moral
and professional compass.
@MissLori #SoFabColor #SheCon12

11. •If you don’t
recognize
yourself how
can you
expect anyone
else to.
@MissLori #SoFabColor #SheCon12

12. • You don’t have to blog completely
naked. It’s okay to cover your
private parts.
@MissLori #SoFabColor #SheCon12

13. • Just because you keep some things
personal doesn’t make you any less
authentic.
@MissLori #SoFabColor #SheCon12

14. • “The social in social media is the
moment of truth and we are driving it.”
via Sammy Haroon @GlobalCognition
#SOBcon
@MissLori #SoFabColor #SheCon12

15. •My role in social media helped me to heal
by giving me a platform to speak up and
out for others, and ultimately myself.
@MissLori #SoFabColor #SheCon12

16. •My role in social media helped me
discover my real beauty.
@MissLori #SoFabColor #SheCon12

17. My role in Social Media gave me the courage to
reveal myself.
@MissLori #SoFabColor #SheCon12

18. •Blogher
Voices of
the year
2012
@MissLori #SoFabColor #SheCon12

19. • Just because I stand up for me
doesn’t mean I am stepping on you.
#ReflectURself
@MissLori #SoFabColor #SheCon12

20. • “There is no weak position, just
weak positioning.” via @Turoczy
#SOBCon
• Evaluate your position from every
angle. There is always a way
forward, it doesn’t have to be
straight though.
@MissLori #SoFabColor #SheCon12

21. • Close your eyes and keep moving. You
don’t have to see the light to reach it.
@MissLori #SoFabColor #SheCon12

22. • Empower*Embolden*Enlighten*Engage
@MissLori #SoFabColor #SheCon12

23. • CALL TO ACTION:
If you publish a
video or blog post
about how this
presentation
affected you, and
what your plan is
going forward by
June 9, 2012, I will
send you my CD!
@MissLori #SoFabColor #SheCon12

24. Let Your SMILE Shine On!
@MissLori
#SoFabColor #SheCon12