Content hacking = creating epic, evergreen content to grow your website or blog. This is something I’ve had huge success with for my own website, MissMalaprop.com, and something I’ve implemented with our SEO clients at FSC Interactive. I share specific examples of epic content, show how that content gets shared across the web & social media sites, and teach you how to identify your best-performing content and make it epic. Get actionable ideas to create epic online content that drives traffic to your website, grows your brand online, and even learn how epic content can be converted into information products (books, ebooks, online courses) that can generate revenue and leads. For even more info, check out this post on the topic: http://www.missmalaprop.com/content-upcycle-method/

1. CONTENT HACKING, FTW!
GROW YOUR ONLINE TRAFFIC WITH
EPIC CONTENT

2.  Mallory Whitfield
 MissMalaprop.com, since 2006
 Content Analyst at FSC Interactive, New Orleans

3. WHAT MAKES CONTENT
GREAT?

4. GREAT CONTENT… is evergreen.

5. How to Set Up a DIY Photobooth
originally published July 2011
1,172 words

6. GREAT CONTENT… delivers value.

7. How to make a living as an artist or crafter!
originally published August 2014
2,140 words

8. GREAT CONTENT… goes in-depth.

9. First Apartment Essentials: Checklist and Guide To
Finding and Moving Into Your First Apartment
posts merged & re-published April 2015
1,601 words

10. GREAT CONTENT… fills a void.

11. The Ultimate Guide to Conferences for Creatives
originally published January 2016
1,650 words

12. The average web page that ranks in the
top 10 results for any keyword on Google
has 2,000+ words.

13. WHY? …Content rich pages tend to get more links.

14. WHAT MAKES CONTENT
EPIC?

15. EPIC CONTENT… starts from humble beginnings.

16. EPIC CONTENT… combines the best
aspects of great content…
and takes it one step further.

17. FOCUS ON YOUR BEST STUFF
THE PARETO PRINCIPLE… 80/20

18. CONTENT
UPCYCLE
METHOD

19. CONTENT UPCYCLE METHOD:
Find what’s working.
Make it better.
Rinse. Repeat.

20. HOW DO YOU FIND IT?

21. Step 1:
Create great content.

22. Answer questions and solve
problems for your readers.

23. Step 2:
Analyze existing content.

25. Upcycle top content into epic website content,
opt-in offers or new products, like an e-book:

26. Step 3:
Make it better.

27. Check for… FRESHNESS + ACCURACY.
Update…
 BROKEN LINKS
 OUTDATED INFORMATION

28. Check for… KEYWORD OPTIMIZATION.
W.A.G. TECHNIQUE
BRIAN DEAN, BACKLINKO.COM

29. W.A.G. = Write. Ask Google.

30. Check for… CONVERSION OPTIMIZATION.
CTAs tell your visitors EXACTLY what you want them to do:
 BUY NOW
 CLICK HERE
 CALL NOW

31. K.I.S.S. principle… KEEP IT SIMPLE STUPID
 ELIMINATE CLUTTER
 FOCUS ON WHAT YOU WANT VISITORS TO DO
 BRIGHT, BOLD BUTTONS

32. Heatmaps can help:

33. A more shoppable experience…

34. 1 post = $4,700+ in 1 month with Amazon Associates:
…means more money in the bank.

35. IF YOU BUILD IT,
THEY WILL COME.

36. CONTENT MUST BE SHARED.

37. SHARE IT BY… link-building.

38. Reach out to…
 PEOPLE YOU LINK TO
 NICHE INFLUENCERS
 WEBSITES WITH BROKEN LINKS

39. SHARE IT WITH… social media.

40. Optimize images for the right platforms…

41. Share it more than once.
(But don’t be obnoxious.)

42. THANK YOU!
@MissMalaprop @Miss_Malaprop
MissMalaprop.com/events
#BADASSCREATIVES
facebook.com/groups/BadassCreatives