3. Your word bank for this portion:
• Logic
• Credibility
• Emotion
• Objective
• Subjective
4. Question 1
“A new study found that cases of autism
have increased; approximately 1 of every
88 children are affected by the condition.”
This is an example of _________ writing.
5. Question 2
“People are wasting time arguing over
whether the hoodie is to blame for
Trayvon Martin’s death. We need to stop
and take a look at our nation’s gun laws,
instead.”
This is an example of _________ writing.
10. Question 7
“Seventy-five percent of customers had
noticeably softer skin in just two weeks!”
Which type of appeal is being used in this
advertisement?
11. Question 8
“Have the time of your life on a Caribbean
cruise.”
Which type of appeal is being used in this
advertisement?
12. Question 9
“For just two dollars a day—less than the cost of a
cup of coffee—you can provide a week’s worth
of food for this rescued animal.”
Which two appeals are used in this
advertisement?
13. Question 10
“CNN—the most trusted name in news.”
Which type of appeal is used in this
advertisement?
