3. The Four Cs:
Credibility. Always try to include a link to an authoritative source (trade publication,
newspaper, blog) to validate your tweet. Don’t preach or tweet like a know-it-all. Your
opinion alone is OK—but not all of the time.
Consistency. If you’re going to use Twitter professionally, tweet often and responsibly.
Don’t just tweet for the sake of tweeting—be sure you have something relevant to say
(check the Rs below).
Correctness. Accuracy applies to social media and, like it or not, you will be judged by
your words. Be sure to spell them correctly and use them appropriately.
Creativity. Don’t just tweet the same thing everyone else is tweeting. Approach your
subject from a different angle or perspective. Apply your unique knowledge and
experience to your tweets. Be dynamic and original.
http://www.ecampusnews.com/top-news/twitter-etiquette-academic-241/2/
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5. The 5 R’s Explained
Relevancy. Tie into trends, breaking news, and popular culture. Use hashtags and include relevant
people into your tweets using their Twitter handles.
Reactivity. Be reactive, but in an appropriate way. Do not tweet angry, snarky, politically incorrect, or
emotional messages that may be offensive.
Responsibility. Yes, you’re an adult, and you are judged by your words, even those posted on social
media. Don’t ever attack anyone, and keep your language clean and appropriate. Think before you
tweet: Would you want your mother or little sister or brother reading your tweets? Your tweets will
be judged by prospective or current employers—don’t ask how—but they do view your social media
posts and images, so be sure to demonstrate that you’re able to communicate responsibly and
accurately.
Respect. If you want to be treated with respect, then you’ll need to be respectful, even when
communicating through social media. Give praise, recognize someone’s accomplishments, and don’t
attack—even when you disagree or don’t like someone or something.
Reliability. As you begin to amass a Twitter following, you’ll notice that your tweeps will look
forward to what you have to say so they can favorite, retweet, or comment. Be sure to stay current
and consistent with your tweets and up-to-date with breaking news and current trends
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6. Resources
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This information was posted on the eCampusNews website
(http://www.ecampusnews.com/top-news/twitter-etiquette-academic-241/2/)
and the original ideas were presented by an unknown author in a webinar
sponsored by University of Delaware.
The composer of this information on the website was Anne G. Barretta. (Adjunct
at William Patterson University and Ramapo College of New Jersey).
Graphics were added to this information by Melissa Krupp.
