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Southwest Airlines Digital Marketing Strategy

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Mitchell Swan
Mitchell Swan

A digital marketing strategy created for Southwest Airlines. (owned by Mitchell Swan)

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Southwest Airlines Digital Marketing Strategy Mitch Swan New Media Drivers License 12-1-14
Social Media Marketing • Hire Social Media Specialist
Facebook + Twitter • Social Media Contests • Company News • Special Offers/Discounts • Flight Information
Southwest Airlines Blog • NEW BLOG • Public Engagement • Traveling Tips • Destination Pictures • Flying experiences
Instagram • "Blog on the Go” • Pictures – Flights – Airports – Destinations • Special Giveaways – Follow account – Like/Comment on pictures – Win free stuff
Special Gifts • Special gifts under seats • Free flights • Free drinks • Free upgrade to 1st Class • Free alcohol beverage on delayed flights
Budget • Digital Marketing Strategy (3 months) – $120,000 • Google Adwords – $9.1 million • Social Media Specialist – $50,000 • Free flights – $9.3 million • Free incentives – $2 million 2015 Budget: $20.5 Million
BIG IDEA • Audience – Families – Business travelers • New Target – College Students
Southwest March Madness • Top 8 Schools – 10% flight discount for undergrads • Championship School – 20% flight discount for undergrads • Top 10 best brackets – Win a free flight
Southwest Airlines Digital Marketing Strategy • Catches Public Attention • Cost Efficient • Creative • Innovative • Engaging • New Client Base • WILL CREATE HIGHER REVENUE

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Southwest Airlines Digital Marketing Strategy

  • 1. Southwest Airlines Digital Marketing Strategy Mitch Swan New Media Drivers License 12-1-14
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