6. THIS IS A
SLIDE
TITLE
◦ Here you have a list of items
◦ And some text
◦ But remember not to overload
your slides with content
Your audience will listen to you or
read the content, but won’t do
both.
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9. Writing
Good
Questions
Use common language &
clearly defined terms
Use mostly closed questions
Include demographic
questions to help identify the
sample
Use precise, unambiguous
language
Make sure questions are valid
& reliable
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10. What to Avoid!
◦ Avoid double-barreled
questions
◦ Avoid leading, biased
questions
◦ Avoid loaded questions
◦ Avoid repetitive
questions
◦ Avoid personal
questions
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11. Gathering Demographic Information
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Do you expect age or gender to play a role in
people’s opinions?
Do you expect education level or income level to
play a role?
Do you expect size of household or length of
employment to play a role?
Do you want to compare responses from different
groups?
12. Sequencing
your
Questions
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Group questions that are
similar
Put them in a logical order
Place demographic
questions at the beginning
Put any sensitive or difficult
questions at the end
Put any open-ended
questions at the end
18. Types
of
Questionnaire
Questions
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Rating
Rate the following factors according
to their influence on you when you
bought your home? (5 = very
important and 1 = unimportant)
___ Commuting time
___ The home itself
___ Purchase price and financing
___ Proximity to friends and family
___ Schools
20. 1. Limit types of questions and response
sets to no more than three
2. Give clear-cut answer choices
3. Make response sets easy to navigate
4. Make sure response categories don’t
overlap
5. Make sure responses cover all
possibilities
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23. Revising
your
questionnaire
◦ Have you asked
everything you want
answers to ?
◦ Will the answers help
you make
recommendations?
◦ Are your questions
unbiased, clear, and to
the point?
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24. Revising
your
questionnaire
◦ Are they logically
arranged?
◦ Is the questionnaire neat
& uncluttered?
◦ Is it carefully edited?
◦ Can respondents
complete it quickly &
without difficulty?
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26. 26
Once questionnaires with a
mistake go out, it’s too late to
correct them! This has a
negative effect on your
credibility as a researcher.
27. ◦ Critiquing and Revision of Survey Questionnaire
◦ Each group will present the survey questionnaire that
was crafted in PR 2.
◦ Each group will give comments about it for the
improvement of the questionnaire.
◦ The teacher will process and give necessary revisions if
any.
◦ Shared responsibility should be observed.
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28. Survey questions must be crafted
based from the objectives of the
research. It should present instructions
in an accessible manner. Likewise, it
should be answerable in less than
fifteen minutes.
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