At the MnSearch Snippet #19 event held at Spyder Trap in Minneapolis, MN on April 29, 2015, Aaron Weiche presented his slidedeck "Mobile Mishaps: 10 Mobile Pitfalls to Avoid."
28. @AaronWeiche28
A comparison of Mobile SERPS for
the following 10 keywords:
Auto Repair
Car Insurance
Dentist
DUI Lawyer
Haircut
Hardware Store
Hotel
Pizza
Plumber
Steak Restaurant
55% of mobile searches have local intent
29. @AaronWeiche29
2014 vs. 2015 Mobile Results
Page 1 Google Mobile SERPs in Minneapolis
20.2% (+7.3%) News, Blogs, In-depth Articles, Images
18.6% (-2.4%) Website
16% (-2%) Directory (Mostly Yelp)
15.5% (+0.7%) PPC
13.9% (-18.1%) Local (Avg. of 4.4 panes, 12 local results)
Mobile “Above The Fold” – First 3 Screen Lengths
35.5% (-38.5%) Local
25% (+21.9%) Website
19.7% (+12.3%) Directory
19.7% (+4.9%) PPC