At the MnSearch Snippet #11 event held at Spyder Trap in Minneapolis, MN on January 29, 2014, Noah Turner presented his slidedeck "Video Optimization Best Practices."

1. Introduction: Navigation
Noah Turner
Senior Planner SEO | Analytics
@turnerup15
Partners Leveraged
Video Optimization Best
Practices
January 29th, 2014

2. Introduction: Navigation
#1 Question that I get asked:
Partners Leveraged
Q: Should I host my own videos or I should upload them to YouTube?
A: It depends
Factors to consider:
• Goals
• Control
• Time
• $$$$
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3. Agenda:
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Introduction: Navigation
Partners Leveraged
Hosting Videos
Research
Best Practices
Schema Markup
Video Sitemap
QA your videos
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4. Introduction: Navigation
Start with keyword research
Partners Leveraged
Free Tools:
1. Google Video or YouTube
Suggest
2. YouTube keyword tool
3. If you are hosting the
video, use your normal
keyword research tools.
(AdWords, Wordtracker)
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5. Introduction: Navigation
Partners Leveraged
Once you have determined your keywords, use them in:
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Video Title
File Name
Video Description
Comments
Video Transcription
If you are hosting your own
video, also include keywords on
the landing page:
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Page Title
Surrounding Text
URL
Page Headers
One video per page
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6. Introduction: Navigation
Partners Leveraged
Add Schema.org markup directly to the HTML of your
video page:
Required:
• Name
• Description
• Thumbnail URL
Optional but recommended:
• Duration
• Content URL
• Upload Date
• Expiration Date
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Link to Schema.org

7. Introduction: Navigation
Make a XML video sitemap
Partners Leveraged
Create XML sitemap using free
tools:
• A1 sitemap Generator
• WordPress Plugin
For manual creation, the following
are required for each URL entry:
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Title
Description
Play Page URL
Thumbnail URL
Raw Video Location or Player
URL
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8. Introduction: Navigation
Upload your XML video sitemap
Partners Leveraged
Upload your sitemap to Webmaster Tools:
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9. Introduction: Navigation
Partners Leveraged
How do I know if my videos are being indexed properly?
Check how your videos are being indexed by search engines by using
the site command: site:www.yoursite.com
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10. Summary:
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Introduction: Navigation
Partners Leveraged
Think before you YouTube
Start by doing some keyword research
When in doubt stick to SEO Best Practices
Put Schema.org on all of your video assets
Create a video sitemap
Monitor your video performance over time and make adjustments if needed
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11. Introduction: Navigation
Feel Free to Connect
Partners Leveraged
Noah Turner
noah.turner@frwdco.com
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12. Introduction: Navigation
Q&A
Ask Me Some Stuff….
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